Emerging Media and It's Effect on Marketing
-
Upload
emagine-group -
Category
Documents
-
view
218 -
download
0
description
Transcript of Emerging Media and It's Effect on Marketing
![Page 1: Emerging Media and It's Effect on Marketing](https://reader034.fdocuments.net/reader034/viewer/2022042720/568c37701a28ab02359b93b8/html5/thumbnails/1.jpg)
http://emagine‐group.com ExperienceFocused,SociallyActive,DigitallyEnabled
EmergingMedia&It’sImpactonMarketing
![Page 2: Emerging Media and It's Effect on Marketing](https://reader034.fdocuments.net/reader034/viewer/2022042720/568c37701a28ab02359b93b8/html5/thumbnails/2.jpg)
http://emagine‐group.com ExperienceFocused,SociallyActive,DigitallyEnabled
Digitalisnotabouttechnology.It’saboutHumanBehaviorandtechnologies’seamlessintegrationintoourdailylife.
![Page 3: Emerging Media and It's Effect on Marketing](https://reader034.fdocuments.net/reader034/viewer/2022042720/568c37701a28ab02359b93b8/html5/thumbnails/3.jpg)
http://emagine‐group.com ExperienceFocused,SociallyActive,DigitallyEnabled
![Page 4: Emerging Media and It's Effect on Marketing](https://reader034.fdocuments.net/reader034/viewer/2022042720/568c37701a28ab02359b93b8/html5/thumbnails/4.jpg)
http://emagine‐group.com ExperienceFocused,SociallyActive,DigitallyEnabled
![Page 5: Emerging Media and It's Effect on Marketing](https://reader034.fdocuments.net/reader034/viewer/2022042720/568c37701a28ab02359b93b8/html5/thumbnails/5.jpg)
http://emagine‐group.com ExperienceFocused,SociallyActive,DigitallyEnabled
![Page 6: Emerging Media and It's Effect on Marketing](https://reader034.fdocuments.net/reader034/viewer/2022042720/568c37701a28ab02359b93b8/html5/thumbnails/6.jpg)
http://emagine‐group.com ExperienceFocused,SociallyActive,DigitallyEnabled
![Page 7: Emerging Media and It's Effect on Marketing](https://reader034.fdocuments.net/reader034/viewer/2022042720/568c37701a28ab02359b93b8/html5/thumbnails/7.jpg)
http://emagine‐group.com ExperienceFocused,SociallyActive,DigitallyEnabled
![Page 8: Emerging Media and It's Effect on Marketing](https://reader034.fdocuments.net/reader034/viewer/2022042720/568c37701a28ab02359b93b8/html5/thumbnails/8.jpg)
http://emagine‐group.com ExperienceFocused,SociallyActive,DigitallyEnabled
![Page 9: Emerging Media and It's Effect on Marketing](https://reader034.fdocuments.net/reader034/viewer/2022042720/568c37701a28ab02359b93b8/html5/thumbnails/9.jpg)
http://emagine‐group.com ExperienceFocused,SociallyActive,DigitallyEnabled
![Page 10: Emerging Media and It's Effect on Marketing](https://reader034.fdocuments.net/reader034/viewer/2022042720/568c37701a28ab02359b93b8/html5/thumbnails/10.jpg)
http://emagine‐group.com ExperienceFocused,SociallyActive,DigitallyEnabled
![Page 11: Emerging Media and It's Effect on Marketing](https://reader034.fdocuments.net/reader034/viewer/2022042720/568c37701a28ab02359b93b8/html5/thumbnails/11.jpg)
http://emagine‐group.com ExperienceFocused,SociallyActive,DigitallyEnabled
![Page 12: Emerging Media and It's Effect on Marketing](https://reader034.fdocuments.net/reader034/viewer/2022042720/568c37701a28ab02359b93b8/html5/thumbnails/12.jpg)
http://emagine‐group.com ExperienceFocused,SociallyActive,DigitallyEnabled
Today,allbrandssufferfromGMOOT
![Page 13: Emerging Media and It's Effect on Marketing](https://reader034.fdocuments.net/reader034/viewer/2022042720/568c37701a28ab02359b93b8/html5/thumbnails/13.jpg)
http://emagine‐group.com ExperienceFocused,SociallyActive,DigitallyEnabled
‘Get Me One Of Those’
…a phenomenon that helps explain why there are so many
lousy viral videos and new-media initiatives out there.
![Page 14: Emerging Media and It's Effect on Marketing](https://reader034.fdocuments.net/reader034/viewer/2022042720/568c37701a28ab02359b93b8/html5/thumbnails/14.jpg)
http://emagine‐group.com ExperienceFocused,SociallyActive,DigitallyEnabled
They're not the end result of a real strategy, but are done for the
sake of doing something because . . . well, because
everyone else is.
![Page 15: Emerging Media and It's Effect on Marketing](https://reader034.fdocuments.net/reader034/viewer/2022042720/568c37701a28ab02359b93b8/html5/thumbnails/15.jpg)
http://emagine‐group.com ExperienceFocused,SociallyActive,DigitallyEnabled
WhatIsEmergingMedia?
![Page 16: Emerging Media and It's Effect on Marketing](https://reader034.fdocuments.net/reader034/viewer/2022042720/568c37701a28ab02359b93b8/html5/thumbnails/16.jpg)
http://emagine‐group.com ExperienceFocused,SociallyActive,DigitallyEnabled
EmergingMedia–RulesoftheRoad Authenticity
– Grassrootsstartcreatedvaluefor“real”– Peoplewanttohearavoice– Communicationisconversational,notcanned– Whatyouareforlunchdoesmatter
Transparency– Don’tthink“clingwrap”– Communitymemberswanttoknowwhoistalking– Openlycommunicate&solveproblems– Youdon’thavetoshoweverything
![Page 17: Emerging Media and It's Effect on Marketing](https://reader034.fdocuments.net/reader034/viewer/2022042720/568c37701a28ab02359b93b8/html5/thumbnails/17.jpg)
http://emagine‐group.com ExperienceFocused,SociallyActive,DigitallyEnabled
EmergingMedia–RulesoftheRoad Reciprocity
– Tradingcomments– Followingback– Forwardinginformationonbysharing
UserGeneratedContent– Hasgreatervaluethancorporate– Hasauthenticity&transparencybuiltin– Hasalteredexpectationsfortheonlineeconomy
![Page 18: Emerging Media and It's Effect on Marketing](https://reader034.fdocuments.net/reader034/viewer/2022042720/568c37701a28ab02359b93b8/html5/thumbnails/18.jpg)
http://emagine‐group.com ExperienceFocused,SociallyActive,DigitallyEnabled
EmergingMedia–RulesoftheRoad GivingCredit
– Alwayscreditother’scontent– Linktoothersitesinblogposts– Createacorporateblogrolltoacknowledgeregularcontentcreators
Listening– Taketimetofollowandobserve– Evaluatecommunicationoveraperiodoftime– Usetoolsforlistening&monitoring
![Page 19: Emerging Media and It's Effect on Marketing](https://reader034.fdocuments.net/reader034/viewer/2022042720/568c37701a28ab02359b93b8/html5/thumbnails/19.jpg)
http://emagine‐group.com ExperienceFocused,SociallyActive,DigitallyEnabled
WhatWeAreUsedTo
![Page 20: Emerging Media and It's Effect on Marketing](https://reader034.fdocuments.net/reader034/viewer/2022042720/568c37701a28ab02359b93b8/html5/thumbnails/20.jpg)
http://emagine‐group.com ExperienceFocused,SociallyActive,DigitallyEnabled
WhatWeShouldBeDoing
![Page 21: Emerging Media and It's Effect on Marketing](https://reader034.fdocuments.net/reader034/viewer/2022042720/568c37701a28ab02359b93b8/html5/thumbnails/21.jpg)
http://emagine‐group.com ExperienceFocused,SociallyActive,DigitallyEnabled
WhyItMatters
![Page 22: Emerging Media and It's Effect on Marketing](https://reader034.fdocuments.net/reader034/viewer/2022042720/568c37701a28ab02359b93b8/html5/thumbnails/22.jpg)
http://emagine‐group.com ExperienceFocused,SociallyActive,DigitallyEnabled
![Page 23: Emerging Media and It's Effect on Marketing](https://reader034.fdocuments.net/reader034/viewer/2022042720/568c37701a28ab02359b93b8/html5/thumbnails/23.jpg)
http://emagine‐group.com ExperienceFocused,SociallyActive,DigitallyEnabled
![Page 24: Emerging Media and It's Effect on Marketing](https://reader034.fdocuments.net/reader034/viewer/2022042720/568c37701a28ab02359b93b8/html5/thumbnails/24.jpg)
http://emagine‐group.com ExperienceFocused,SociallyActive,DigitallyEnabled
![Page 25: Emerging Media and It's Effect on Marketing](https://reader034.fdocuments.net/reader034/viewer/2022042720/568c37701a28ab02359b93b8/html5/thumbnails/25.jpg)
http://emagine‐group.com ExperienceFocused,SociallyActive,DigitallyEnabled
Mobilityandnewplatforms
Localization
ContentisfragmentedEverythingissocial
Newbusinessmodels
FiveThingsDrivingDigitalMedia
![Page 26: Emerging Media and It's Effect on Marketing](https://reader034.fdocuments.net/reader034/viewer/2022042720/568c37701a28ab02359b93b8/html5/thumbnails/26.jpg)
http://emagine‐group.com ExperienceFocused,SociallyActive,DigitallyEnabled
“Marketingshouldn’tbeaboutsendingeverybodytoapoint…itshouldbeaboutpeopleandtheinteractionsbetweenpeople.”
![Page 27: Emerging Media and It's Effect on Marketing](https://reader034.fdocuments.net/reader034/viewer/2022042720/568c37701a28ab02359b93b8/html5/thumbnails/27.jpg)
http://emagine‐group.com ExperienceFocused,SociallyActive,DigitallyEnabled
ALessonInEvolution
![Page 28: Emerging Media and It's Effect on Marketing](https://reader034.fdocuments.net/reader034/viewer/2022042720/568c37701a28ab02359b93b8/html5/thumbnails/28.jpg)
http://emagine‐group.com ExperienceFocused,SociallyActive,DigitallyEnabled
![Page 29: Emerging Media and It's Effect on Marketing](https://reader034.fdocuments.net/reader034/viewer/2022042720/568c37701a28ab02359b93b8/html5/thumbnails/29.jpg)
http://emagine‐group.com ExperienceFocused,SociallyActive,DigitallyEnabled
NetworkstoCreate&Share
![Page 30: Emerging Media and It's Effect on Marketing](https://reader034.fdocuments.net/reader034/viewer/2022042720/568c37701a28ab02359b93b8/html5/thumbnails/30.jpg)
http://emagine‐group.com ExperienceFocused,SociallyActive,DigitallyEnabled
![Page 31: Emerging Media and It's Effect on Marketing](https://reader034.fdocuments.net/reader034/viewer/2022042720/568c37701a28ab02359b93b8/html5/thumbnails/31.jpg)
http://emagine‐group.com ExperienceFocused,SociallyActive,DigitallyEnabled
EvolutionofConsumers
![Page 32: Emerging Media and It's Effect on Marketing](https://reader034.fdocuments.net/reader034/viewer/2022042720/568c37701a28ab02359b93b8/html5/thumbnails/32.jpg)
http://emagine‐group.com ExperienceFocused,SociallyActive,DigitallyEnabled
Consumerbeforeemergingmedia
![Page 33: Emerging Media and It's Effect on Marketing](https://reader034.fdocuments.net/reader034/viewer/2022042720/568c37701a28ab02359b93b8/html5/thumbnails/33.jpg)
http://emagine‐group.com ExperienceFocused,SociallyActive,DigitallyEnabled
Andnow…
33
![Page 34: Emerging Media and It's Effect on Marketing](https://reader034.fdocuments.net/reader034/viewer/2022042720/568c37701a28ab02359b93b8/html5/thumbnails/34.jpg)
http://emagine‐group.com ExperienceFocused,SociallyActive,DigitallyEnabled34
![Page 35: Emerging Media and It's Effect on Marketing](https://reader034.fdocuments.net/reader034/viewer/2022042720/568c37701a28ab02359b93b8/html5/thumbnails/35.jpg)
http://emagine‐group.com ExperienceFocused,SociallyActive,DigitallyEnabled35
ConsumersUsedtoWatch
![Page 36: Emerging Media and It's Effect on Marketing](https://reader034.fdocuments.net/reader034/viewer/2022042720/568c37701a28ab02359b93b8/html5/thumbnails/36.jpg)
http://emagine‐group.com ExperienceFocused,SociallyActive,DigitallyEnabled36
NowTheyCreate
![Page 37: Emerging Media and It's Effect on Marketing](https://reader034.fdocuments.net/reader034/viewer/2022042720/568c37701a28ab02359b93b8/html5/thumbnails/37.jpg)
http://emagine‐group.com ExperienceFocused,SociallyActive,DigitallyEnabled
NowTheyControl
![Page 38: Emerging Media and It's Effect on Marketing](https://reader034.fdocuments.net/reader034/viewer/2022042720/568c37701a28ab02359b93b8/html5/thumbnails/38.jpg)
http://emagine‐group.com ExperienceFocused,SociallyActive,DigitallyEnabled
TheyDefineBrands
![Page 39: Emerging Media and It's Effect on Marketing](https://reader034.fdocuments.net/reader034/viewer/2022042720/568c37701a28ab02359b93b8/html5/thumbnails/39.jpg)
http://emagine‐group.com ExperienceFocused,SociallyActive,DigitallyEnabled
TheyHaveInstantInformation
![Page 40: Emerging Media and It's Effect on Marketing](https://reader034.fdocuments.net/reader034/viewer/2022042720/568c37701a28ab02359b93b8/html5/thumbnails/40.jpg)
http://emagine‐group.com ExperienceFocused,SociallyActive,DigitallyEnabled
EvolutionofMedia
![Page 41: Emerging Media and It's Effect on Marketing](https://reader034.fdocuments.net/reader034/viewer/2022042720/568c37701a28ab02359b93b8/html5/thumbnails/41.jpg)
http://emagine‐group.com ExperienceFocused,SociallyActive,DigitallyEnabled
TheyMadeIt–YouConsumedIt
![Page 42: Emerging Media and It's Effect on Marketing](https://reader034.fdocuments.net/reader034/viewer/2022042720/568c37701a28ab02359b93b8/html5/thumbnails/42.jpg)
http://emagine‐group.com ExperienceFocused,SociallyActive,DigitallyEnabled
Nowweallhaveon‐demandaccesstoeverything.
![Page 43: Emerging Media and It's Effect on Marketing](https://reader034.fdocuments.net/reader034/viewer/2022042720/568c37701a28ab02359b93b8/html5/thumbnails/43.jpg)
http://emagine‐group.com ExperienceFocused,SociallyActive,DigitallyEnabled43
![Page 44: Emerging Media and It's Effect on Marketing](https://reader034.fdocuments.net/reader034/viewer/2022042720/568c37701a28ab02359b93b8/html5/thumbnails/44.jpg)
http://emagine‐group.com ExperienceFocused,SociallyActive,DigitallyEnabled
AndThenThere’s….UserGeneratedContent
![Page 45: Emerging Media and It's Effect on Marketing](https://reader034.fdocuments.net/reader034/viewer/2022042720/568c37701a28ab02359b93b8/html5/thumbnails/45.jpg)
http://emagine‐group.com ExperienceFocused,SociallyActive,DigitallyEnabled
![Page 46: Emerging Media and It's Effect on Marketing](https://reader034.fdocuments.net/reader034/viewer/2022042720/568c37701a28ab02359b93b8/html5/thumbnails/46.jpg)
http://emagine‐group.com ExperienceFocused,SociallyActive,DigitallyEnabled
![Page 47: Emerging Media and It's Effect on Marketing](https://reader034.fdocuments.net/reader034/viewer/2022042720/568c37701a28ab02359b93b8/html5/thumbnails/47.jpg)
http://emagine‐group.com ExperienceFocused,SociallyActive,DigitallyEnabled
EvolutionofBrands
![Page 48: Emerging Media and It's Effect on Marketing](https://reader034.fdocuments.net/reader034/viewer/2022042720/568c37701a28ab02359b93b8/html5/thumbnails/48.jpg)
http://emagine‐group.com ExperienceFocused,SociallyActive,DigitallyEnabled48
![Page 49: Emerging Media and It's Effect on Marketing](https://reader034.fdocuments.net/reader034/viewer/2022042720/568c37701a28ab02359b93b8/html5/thumbnails/49.jpg)
http://emagine‐group.com ExperienceFocused,SociallyActive,DigitallyEnabled
![Page 50: Emerging Media and It's Effect on Marketing](https://reader034.fdocuments.net/reader034/viewer/2022042720/568c37701a28ab02359b93b8/html5/thumbnails/50.jpg)
http://emagine‐group.com ExperienceFocused,SociallyActive,DigitallyEnabled
Not anymore
![Page 51: Emerging Media and It's Effect on Marketing](https://reader034.fdocuments.net/reader034/viewer/2022042720/568c37701a28ab02359b93b8/html5/thumbnails/51.jpg)
http://emagine‐group.com ExperienceFocused,SociallyActive,DigitallyEnabled
![Page 52: Emerging Media and It's Effect on Marketing](https://reader034.fdocuments.net/reader034/viewer/2022042720/568c37701a28ab02359b93b8/html5/thumbnails/52.jpg)
http://emagine‐group.com ExperienceFocused,SociallyActive,DigitallyEnabled52
![Page 53: Emerging Media and It's Effect on Marketing](https://reader034.fdocuments.net/reader034/viewer/2022042720/568c37701a28ab02359b93b8/html5/thumbnails/53.jpg)
http://emagine‐group.com ExperienceFocused,SociallyActive,DigitallyEnabled
Createutilities
53
![Page 54: Emerging Media and It's Effect on Marketing](https://reader034.fdocuments.net/reader034/viewer/2022042720/568c37701a28ab02359b93b8/html5/thumbnails/54.jpg)
http://emagine‐group.com ExperienceFocused,SociallyActive,DigitallyEnabled
EvolutionofCreativity
![Page 55: Emerging Media and It's Effect on Marketing](https://reader034.fdocuments.net/reader034/viewer/2022042720/568c37701a28ab02359b93b8/html5/thumbnails/55.jpg)
http://emagine‐group.com ExperienceFocused,SociallyActive,DigitallyEnabled
![Page 56: Emerging Media and It's Effect on Marketing](https://reader034.fdocuments.net/reader034/viewer/2022042720/568c37701a28ab02359b93b8/html5/thumbnails/56.jpg)
http://emagine‐group.com ExperienceFocused,SociallyActive,DigitallyEnabled
![Page 57: Emerging Media and It's Effect on Marketing](https://reader034.fdocuments.net/reader034/viewer/2022042720/568c37701a28ab02359b93b8/html5/thumbnails/57.jpg)
http://emagine‐group.com ExperienceFocused,SociallyActive,DigitallyEnabled
![Page 58: Emerging Media and It's Effect on Marketing](https://reader034.fdocuments.net/reader034/viewer/2022042720/568c37701a28ab02359b93b8/html5/thumbnails/58.jpg)
http://emagine‐group.com ExperienceFocused,SociallyActive,DigitallyEnabled
Brandsarelookingfornewsourcesofcreativecontent
![Page 59: Emerging Media and It's Effect on Marketing](https://reader034.fdocuments.net/reader034/viewer/2022042720/568c37701a28ab02359b93b8/html5/thumbnails/59.jpg)
http://emagine‐group.com ExperienceFocused,SociallyActive,DigitallyEnabled59
![Page 60: Emerging Media and It's Effect on Marketing](https://reader034.fdocuments.net/reader034/viewer/2022042720/568c37701a28ab02359b93b8/html5/thumbnails/60.jpg)
http://emagine‐group.com ExperienceFocused,SociallyActive,DigitallyEnabled
“People will not interface with flat digital spaces as they are
designed today … fluid, touch and three dimensional design will be embedded into people’s lives
everywhere.”
![Page 61: Emerging Media and It's Effect on Marketing](https://reader034.fdocuments.net/reader034/viewer/2022042720/568c37701a28ab02359b93b8/html5/thumbnails/61.jpg)
http://emagine‐group.com ExperienceFocused,SociallyActive,DigitallyEnabled
![Page 62: Emerging Media and It's Effect on Marketing](https://reader034.fdocuments.net/reader034/viewer/2022042720/568c37701a28ab02359b93b8/html5/thumbnails/62.jpg)
http://emagine‐group.com ExperienceFocused,SociallyActive,DigitallyEnabled
TheAppMarket
300,000+apps 30,000+apps
AsSmartPhones,Android,iPhoneandWindowsPhonescontinuetogrowinthemarket,thenumberofavailableappswillcontinuetoincreaseforallouron‐the‐goneeds
![Page 63: Emerging Media and It's Effect on Marketing](https://reader034.fdocuments.net/reader034/viewer/2022042720/568c37701a28ab02359b93b8/html5/thumbnails/63.jpg)
http://emagine‐group.com ExperienceFocused,SociallyActive,DigitallyEnabled
![Page 64: Emerging Media and It's Effect on Marketing](https://reader034.fdocuments.net/reader034/viewer/2022042720/568c37701a28ab02359b93b8/html5/thumbnails/64.jpg)
http://emagine‐group.com ExperienceFocused,SociallyActive,DigitallyEnabled
GamingConsoles
52.1million 85.3million48.1million
![Page 65: Emerging Media and It's Effect on Marketing](https://reader034.fdocuments.net/reader034/viewer/2022042720/568c37701a28ab02359b93b8/html5/thumbnails/65.jpg)
http://emagine‐group.com ExperienceFocused,SociallyActive,DigitallyEnabled
Sohowisemergingmediabeingusedtoday?
![Page 66: Emerging Media and It's Effect on Marketing](https://reader034.fdocuments.net/reader034/viewer/2022042720/568c37701a28ab02359b93b8/html5/thumbnails/66.jpg)
http://emagine‐group.com ExperienceFocused,SociallyActive,DigitallyEnabled
Proximity Marketing
![Page 67: Emerging Media and It's Effect on Marketing](https://reader034.fdocuments.net/reader034/viewer/2022042720/568c37701a28ab02359b93b8/html5/thumbnails/67.jpg)
http://emagine‐group.com ExperienceFocused,SociallyActive,DigitallyEnabled
LBS‐Gowalla 450,000users(“passportholders”)
“Keepupwithyourfriends,sharetheplacesyougo,anddiscovertheextraordinaryintheworldaroundyou.”
Marketingopportunities:
CuratedTrips
BrandedPins&Items
CaseStudy:TOMSShoes/AT&T
Celebrate1‐millionthshoeforneedy
Prizesforcheckins,virtualshoes
Notablebrands:Chevrolet,NBA,CNN,USAToday,Levi’s,NationalGeographic
![Page 68: Emerging Media and It's Effect on Marketing](https://reader034.fdocuments.net/reader034/viewer/2022042720/568c37701a28ab02359b93b8/html5/thumbnails/68.jpg)
http://emagine‐group.com ExperienceFocused,SociallyActive,DigitallyEnabled
LBS‐SCVNGR User-base stats not public yet
“Go places. Do challenges. Earn points!”
Marketing opportunities:
Custom Challenges, Treks, Badges
Rewards for completing Challenges
Case Study: Eat Pray Love
Custom trek with challenges
Eat Pray Love badges
Notable brands: New England Patriots, Journeys, National Geographic, Resident Evil, Tesla, Harvard University, MetLife
![Page 69: Emerging Media and It's Effect on Marketing](https://reader034.fdocuments.net/reader034/viewer/2022042720/568c37701a28ab02359b93b8/html5/thumbnails/69.jpg)
http://emagine‐group.com ExperienceFocused,SociallyActive,DigitallyEnabled
LBS‐Color Colorisanewsmartphoneapplicationthatallowsyoutobevirtuallyall‐seeing
CombinesauniqueeverythingispublictoeveryoneprivacypolicyusingTwitterandFacebookprofilesconnectedtoourphones
Colorfollowstheuserswherevertheygowiththeirphones,connectingthemtootherColorusersbasedonproximity(location)
Howdoesitwork–imagineyourselfataweddingwhereeveryoneistakingpicturesandvideowiththeirphonespostingthemtoColor
Allthepictureswillbeimmediatelysharedwithallthesurroundingphones–aswellasanyotherpicturessharedwiththeapp
![Page 70: Emerging Media and It's Effect on Marketing](https://reader034.fdocuments.net/reader034/viewer/2022042720/568c37701a28ab02359b93b8/html5/thumbnails/70.jpg)
http://emagine‐group.com ExperienceFocused,SociallyActive,DigitallyEnabled
LBS‐Whrrl 300,000users “Checkin,UnlockSocieties,UnleashyourFootstream”
MarektingOpportunities– CustomSocieties– SocietyRewards
NotableBrands– RedBull– CaesarsPalace– CirquedeSoleil– JiveRecords
![Page 71: Emerging Media and It's Effect on Marketing](https://reader034.fdocuments.net/reader034/viewer/2022042720/568c37701a28ab02359b93b8/html5/thumbnails/71.jpg)
http://emagine‐group.com ExperienceFocused,SociallyActive,DigitallyEnabled
LBS–LooptStar 4MillionUsersacrossallLooptPlatforms
MarketingOpportunities– Customreal‐worldrewards– Coupons,e‐mailcodes,displayed
codesforcashiers CaseStudy–VirginAmerica
– 2‐for‐1tacosandticketstoMexico
– 5thhighestsalesdayinVirginAmericahistory
NotableBrands– Gap– BurgerKing
![Page 72: Emerging Media and It's Effect on Marketing](https://reader034.fdocuments.net/reader034/viewer/2022042720/568c37701a28ab02359b93b8/html5/thumbnails/72.jpg)
http://emagine‐group.com ExperienceFocused,SociallyActive,DigitallyEnabled
LBS‐BrightKite 5.5MillionUsers Thesimplewaytokeepupwithfriends
&places MarketingOpportunities
– Highlytargetedmediaplacement– Loyaltyprograms
CaseStudy–Starbucks– Location&CompetitorTargeting– Badges,CouponsandHappy
Hours NotableBrands
– McDonald’s– DentyneGum– BestBuy– P&G– CBSTelevision
![Page 73: Emerging Media and It's Effect on Marketing](https://reader034.fdocuments.net/reader034/viewer/2022042720/568c37701a28ab02359b93b8/html5/thumbnails/73.jpg)
http://emagine‐group.com ExperienceFocused,SociallyActive,DigitallyEnabled
StarbucksandBrightKite
![Page 74: Emerging Media and It's Effect on Marketing](https://reader034.fdocuments.net/reader034/viewer/2022042720/568c37701a28ab02359b93b8/html5/thumbnails/74.jpg)
http://emagine‐group.com ExperienceFocused,SociallyActive,DigitallyEnabled
48 full-time moderators
![Page 75: Emerging Media and It's Effect on Marketing](https://reader034.fdocuments.net/reader034/viewer/2022042720/568c37701a28ab02359b93b8/html5/thumbnails/75.jpg)
http://emagine‐group.com ExperienceFocused,SociallyActive,DigitallyEnabled
AugmentedReality
![Page 76: Emerging Media and It's Effect on Marketing](https://reader034.fdocuments.net/reader034/viewer/2022042720/568c37701a28ab02359b93b8/html5/thumbnails/76.jpg)
http://emagine‐group.com ExperienceFocused,SociallyActive,DigitallyEnabled
![Page 77: Emerging Media and It's Effect on Marketing](https://reader034.fdocuments.net/reader034/viewer/2022042720/568c37701a28ab02359b93b8/html5/thumbnails/77.jpg)
http://emagine‐group.com ExperienceFocused,SociallyActive,DigitallyEnabled
![Page 78: Emerging Media and It's Effect on Marketing](https://reader034.fdocuments.net/reader034/viewer/2022042720/568c37701a28ab02359b93b8/html5/thumbnails/78.jpg)
http://emagine‐group.com ExperienceFocused,SociallyActive,DigitallyEnabled
![Page 79: Emerging Media and It's Effect on Marketing](https://reader034.fdocuments.net/reader034/viewer/2022042720/568c37701a28ab02359b93b8/html5/thumbnails/79.jpg)
http://emagine‐group.com ExperienceFocused,SociallyActive,DigitallyEnabled
![Page 80: Emerging Media and It's Effect on Marketing](https://reader034.fdocuments.net/reader034/viewer/2022042720/568c37701a28ab02359b93b8/html5/thumbnails/80.jpg)
http://emagine‐group.com ExperienceFocused,SociallyActive,DigitallyEnabled
WhatisAdverGaming?
![Page 81: Emerging Media and It's Effect on Marketing](https://reader034.fdocuments.net/reader034/viewer/2022042720/568c37701a28ab02359b93b8/html5/thumbnails/81.jpg)
http://emagine‐group.com ExperienceFocused,SociallyActive,DigitallyEnabled
Thepracticeofusingcustombrandedorsponsoredvideogamestoadvertiseaproduct,
service,organizationorviewpoint.
![Page 82: Emerging Media and It's Effect on Marketing](https://reader034.fdocuments.net/reader034/viewer/2022042720/568c37701a28ab02359b93b8/html5/thumbnails/82.jpg)
http://emagine‐group.com ExperienceFocused,SociallyActive,DigitallyEnabled
Mostvisitedaspectofbrandwebsitesandbecomingan
integratedpartofbrandmediaplanninginanincreasinglyfractured
mediaenvironment.
![Page 83: Emerging Media and It's Effect on Marketing](https://reader034.fdocuments.net/reader034/viewer/2022042720/568c37701a28ab02359b93b8/html5/thumbnails/83.jpg)
http://emagine‐group.com ExperienceFocused,SociallyActive,DigitallyEnabled
Associatingabrandwiththefunofgamingisknowntoliftbrand
metricssuchasbrandawareness,messageassociationandpurchase
intent
![Page 84: Emerging Media and It's Effect on Marketing](https://reader034.fdocuments.net/reader034/viewer/2022042720/568c37701a28ab02359b93b8/html5/thumbnails/84.jpg)
http://emagine‐group.com ExperienceFocused,SociallyActive,DigitallyEnabled
Consumersaremorelikelytoremembernotjustthebrandorproductitself,buttoassociatespecificbrandattributeswithit
![Page 85: Emerging Media and It's Effect on Marketing](https://reader034.fdocuments.net/reader034/viewer/2022042720/568c37701a28ab02359b93b8/html5/thumbnails/85.jpg)
http://emagine‐group.com ExperienceFocused,SociallyActive,DigitallyEnabled
Viraladvergames
GettheGlasswasacampaignfor“GotMilk”thatgeneratedover4millionvisitorsspendingandaverageof9minutes/visit.
![Page 86: Emerging Media and It's Effect on Marketing](https://reader034.fdocuments.net/reader034/viewer/2022042720/568c37701a28ab02359b93b8/html5/thumbnails/86.jpg)
http://emagine‐group.com ExperienceFocused,SociallyActive,DigitallyEnabled
Viraladvergames
![Page 87: Emerging Media and It's Effect on Marketing](https://reader034.fdocuments.net/reader034/viewer/2022042720/568c37701a28ab02359b93b8/html5/thumbnails/87.jpg)
http://emagine‐group.com ExperienceFocused,SociallyActive,DigitallyEnabled
Viraladvergames
TeamGeistwasanAdidascampaignthathadover500,000visitsinthefirstthreeweeksonthecampaign
![Page 88: Emerging Media and It's Effect on Marketing](https://reader034.fdocuments.net/reader034/viewer/2022042720/568c37701a28ab02359b93b8/html5/thumbnails/88.jpg)
http://emagine‐group.com ExperienceFocused,SociallyActive,DigitallyEnabled
Viraladvergames
![Page 89: Emerging Media and It's Effect on Marketing](https://reader034.fdocuments.net/reader034/viewer/2022042720/568c37701a28ab02359b93b8/html5/thumbnails/89.jpg)
http://emagine‐group.com ExperienceFocused,SociallyActive,DigitallyEnabled
Socialadvergames
JeTueUnAmiwasacampaigntohireassassinstokillyourFacebookfriends.
![Page 90: Emerging Media and It's Effect on Marketing](https://reader034.fdocuments.net/reader034/viewer/2022042720/568c37701a28ab02359b93b8/html5/thumbnails/90.jpg)
http://emagine‐group.com ExperienceFocused,SociallyActive,DigitallyEnabled
Socialadvergames 221Bwasbuiltaroundthelaunchofthe“SherlockHolmes”movietojoinyourFacebookfriendshelpSherlockHolmessolvehiscase.
![Page 91: Emerging Media and It's Effect on Marketing](https://reader034.fdocuments.net/reader034/viewer/2022042720/568c37701a28ab02359b93b8/html5/thumbnails/91.jpg)
http://emagine‐group.com ExperienceFocused,SociallyActive,DigitallyEnabled
Q&A‐Aardvark
![Page 92: Emerging Media and It's Effect on Marketing](https://reader034.fdocuments.net/reader034/viewer/2022042720/568c37701a28ab02359b93b8/html5/thumbnails/92.jpg)
http://emagine‐group.com ExperienceFocused,SociallyActive,DigitallyEnabled
Q&A‐Quora
![Page 93: Emerging Media and It's Effect on Marketing](https://reader034.fdocuments.net/reader034/viewer/2022042720/568c37701a28ab02359b93b8/html5/thumbnails/93.jpg)
http://emagine‐group.com ExperienceFocused,SociallyActive,DigitallyEnabled
QRCodes 2DBarcodesoneverything HowIsItUsed?
– DistributeURLs,TextandPhoneNumbers
– NewHyperlinks– Coupons
![Page 94: Emerging Media and It's Effect on Marketing](https://reader034.fdocuments.net/reader034/viewer/2022042720/568c37701a28ab02359b93b8/html5/thumbnails/94.jpg)
http://emagine‐group.com ExperienceFocused,SociallyActive,DigitallyEnabled
![Page 95: Emerging Media and It's Effect on Marketing](https://reader034.fdocuments.net/reader034/viewer/2022042720/568c37701a28ab02359b93b8/html5/thumbnails/95.jpg)
http://emagine‐group.com ExperienceFocused,SociallyActive,DigitallyEnabled
BrandedEntertainment
![Page 96: Emerging Media and It's Effect on Marketing](https://reader034.fdocuments.net/reader034/viewer/2022042720/568c37701a28ab02359b93b8/html5/thumbnails/96.jpg)
http://emagine‐group.com ExperienceFocused,SociallyActive,DigitallyEnabled
IKEA‐EasytoAssemble
OnlinewebseriescreatedbyIlleanaDouglasandfinancedbyIKEA
Scored1.5millionviewspermonthinitssecondseason Brandfinancedprojectsarefindingmajorviewershiponline
![Page 97: Emerging Media and It's Effect on Marketing](https://reader034.fdocuments.net/reader034/viewer/2022042720/568c37701a28ab02359b93b8/html5/thumbnails/97.jpg)
http://emagine‐group.com ExperienceFocused,SociallyActive,DigitallyEnabled
BeganasbrandedwebseriesfinancedbySuaveShampoo,SprintandMSN
Aftergettingbigviewership,theserieswasboughtbyABCforaTVversion.
Forthefirsttime,abrandbecamealicensorofintellectualpropertytoabroadcaster.ABCpaidthebrandstousetheirbrandedcontent.
![Page 98: Emerging Media and It's Effect on Marketing](https://reader034.fdocuments.net/reader034/viewer/2022042720/568c37701a28ab02359b93b8/html5/thumbnails/98.jpg)
http://emagine‐group.com ExperienceFocused,SociallyActive,DigitallyEnabled