Emerging markets in india by Ashok Boddeda
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Transcript of Emerging markets in india by Ashok Boddeda
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Emerging Markets in INDIA
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Emerging Markets
Problem Demand Solution
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Problem
What is the Problem ?
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Problem
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Problem
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Problem
Selling a new car:
Come by manufacturer warranty
Selling a Used car:
No Manufacturer warranty
Customer piece of mind
Valuation of the vehicle
Vehicle history
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Problem
Created an “Ecosystem” :
VIN decoder
CARFAX (Vehicle History reporter)
Credco (Credit history)
Vehicle evaluation based on above parameter
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Used Mobiles Market in India
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Lack of Eco system
The real “Problem” for this issue is………
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Examples for robust “Eco-systems”….
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Existing players in the current market….
C2C sites:
B2C sites:
Used Mobiles
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Demand
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• Students, low income people, employees, high profile
• For every segment there is a phone.
• iPhone vs. Samsung (back in 2007 when it is released, iPhone has just one flavor which is 2G)
The Spectrum of Indian consumer market is very wide
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• Due to rapid development and technology change in the system
• Evolutions of the phone:
Normal phones to Smart phones
GPRS to Edge, Edge to 3G ,now 3G to LTE(4G)
What else can a phone could replace….May be your wallet
using NFC technology
Why there is “Demand”?
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Solution
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I. Invent the technology and let people use it. Ex: ipod and steves product
II. Identify the market needs and invent the technology
Any product line is categorized in two ways:
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Limitations of the solution:
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Two important components for the eco-system
Providing a platform for the customers Mobile certification process
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Two solution have been drafted:
Connect
the retailers.
VL Store like
Apple store.
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Seller StoreVerification
processCentral
Database
Seller’s perspective flow:
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Buyer's perspective flow:
Seller credited with money
Buyer Website Online Order Delivery
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Conclusion