Emerging job seeking strategies

August 2009

Boaz Bernstein www.careerstampresumes.com.au

The New Wave of

I-Branding

Job seeking strategies

August 2009

August 2009


Boaz Bernstein

Osnat Bernstein Managing Directors

Email: [email protected]

LinkedIn: http://www.linkedin.com/in/boazbernstein

Facebook: Boaz.Bernstein

Web site: www.careerstampresumes.com.au

Career Stamps®

August 2009


The New Jobseekers

Use/Read less printed material

Interact via social networks

Use chats rooms and cell phones

Use less face to face services

Are synchronized & mobile

I-branding engagement

August 2009


Web1.0 vs Web2.0

Content/Information

Web1.0 Web2.0

Static, Presented, paid for

Evolving, Learnt, created, free

UsersPassive, independent,Work aloneSmall numbers Pay for service

Interactive, within Socialnetwork, creates groups,Large numbers,Pay for value premium

August 2009


Evolution in the making

Face to Face & Paper

Emerging Platforms

Client-ServerSoftware

Applications

Self Sourcing

Traditional Platforms

Interactive Web to Web Applications

Social Networks

Business Web /Linkedin

Most of us are here

Few are here Web2.0

August 2009


Web2.0 Inspiring platform

UploadsPublic domainSearchableTaggingEncourage otherSocial LinksSocial communities

DiscussBlogNetworkParticipateForm groupsActive communitiesSupportFeedback loopsRSS Syndication

Interact

Build new tool boxRemit Cut & Paste ComposeCreate ideas Mush up content Content Application

Integrate

Collective customer

value

Share

August 2009


Customer Individual Value Collective User Value

Web 1.0

The future is here

Protected Building Blocks Open Platform

Efficiency/Quality/service Network Practices

shift

August 2009


Elements of I-branding

Marketing/engagement building

Community building tools

Network building applications

Social networking /communication tools

Referral processes

Content/idea sharing mechanisms

Embedded assessment

Administrative/database/

reporting tools

Web2.0Connect

ed

Interactive

Community Based

Shared

En

gag

ing

Netw

orking

August 2009


Pay hostingCollect Premium

Build volume

Content User

Free hostingPay Premium

Generate Value

Web2.0 Business model

Open platform Network

Content Builder

August 2009


Evolving Career Sites

Focused on telling Mass Communication One message for all Limited interactivity One-way communication Text heavy Form/Database-oriented

We Arehere

Web1.0

Focused on selling Personalization Customized/adaptive Highly interactive Multiple communication

channels Picture/video heavy Community-oriented

Web2.0

August 2009


Old Recruitment model

Employer Candidate

Post online Job Ad

Upload resume

Search Ads

Send resume

Unfiltered resume

filtering process Short listed

Interview

Job Offer

August 2009


Recruitment Shortcoming

Web to employer Web to Candidate

To many applicants

Costly filtering

Long process

One of many

Frustrating

Long wait

Not personal

Static information

Traditional job boards

August 2009


Emerging I-branding Candidates

Immediate

Intelligent Interactive User, critic, and partner

Respond and Results

Personal, Authentic, and Talented

Jobseekers are looking to get engaged & share their profile with

other jobseekers, profession experts as well as employers

August 2009


I-branding @ work

Receive Exclusive

information

Get insider knowledge about the

company/jobs

Get incomingreferral

Be drawn to stories and into

caring about outcomes,

and results.

Interactive Job board

Showcase their talents

Interactive Online tools; chat,message board

Develop relationship with other jobseekers, experts & employers

August 2009


The Emerging Employers

Interactive

Integrated

User, critic, partner

Open Platform recruitment

Blog, rich content

Synchronized

August 2009


Emerging Employer Networks

Segment Talent Market

Target Talent Market

Talent Philosophy

Connect & engage talent pool members in conversation, dialogue and discovery about each other, employees, and organization.

Attraction Strategies

August 2009


Opportunity for Employers

In a down turn market

Branding &

Gaining exposure

Quality Talent laid off

pick exceptional

talent

Web2.0 EmployerMarket

Increase number of

active jobseekers Number of qualitytalents > Job positions

Recruiting cost advantage

Downward pressure

on recruitment cost

Attract experienced talent at a lower

cost

Diminish recruitment cost/candidate

August 2009


I-branding & Web Applications

Changing the face of the recruitment industry

Job aggregators

Social networks

Growing CV Database

New Job boards

Job podcast Blog boards

RSS syndication

August 2009


Employer Candidate

Interactive & engaging

Evolving information

Better matching

Quality Talent pool

Web to Web

Web 2 Web recruitment

August 2009


I-branding Recruitment

Candidate

Employer

Open platform

Collaborative

Integrated

Interactive

Sharing users

Rich content

Blog

Experts

Web2.0

Emerging job seeking strategies

Business

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