Emerging designsymposium ept50th

Welcome to the Design Symposium

Emerging Designing Emerging Designing andand

The Future SocietyThe Future Society

Professor Ricardo Gomes Department of Design and Industry

San Francisco State University

Welcome to the Design Symposium

Tonight’s Agenda6:30 Refreshments7:00 Welcoming Remarks7:10 Speaker Introduction7:20 Symposium Theme Overview7:30 Speaker Presentation8:45 Panelist Discussion9:15 Conclusion

Welcoming Remarks

Ricardo Gomes | DAI Chair

Mariko Hingston | SFSU Career Center

Kristrun Hjartar | President IDSA Student Chapter

Mike Brady | Vice-President IDSA Student Chapter

Speaker IntroductionProf. Hsiao-Yun Chu | Product Design & Development

Ami Mehta | Hewlett-Packard Emerging Markets Experiential Architect

Liz Ogbu | Public ArchitctureDesigner and Project Manager

Joanne Oliver | IDEOSustainability Initiatives Coordinator

Eric Bailey | Frog DesignPrinciple Designer

Stephen Hooper | DesignAfairsPresident

Ami MehtaHewlett Packard, Emerging Markets Experience Architect As a 12 year HP veteran, Ami has been tasked with delivering on the brand promise in high-growth emerging countries. Throughout her HP career, Ami has worked in sales, marketing, product and corporate divisions consistently solving existing problems innovatively while ensuring the solution shows measurable and sustainable results.

In 2001, Ami received her master’s degree in Learning, Design and Technology from Stanford University as a Resident Fellow for the Hewlett-Packard Company. Her master’s project focused on a virtual reality, creative writing tool to teach 3rd graders how to invent their own unique stories withy the use of technical learning guides. She is passionate to understand the nature of human learning and how technology could help create a positive learning environment for children around the globe.

Liz OgbuDesigner & Project Manager at Public Architecture, a nonprofit architecture firm located in San Francisco whose mission is to put the resources of architecture in service of the public interest.

Previously, Liz was a designer at Simon Martin-Vegue Winklestein Morris (SMWM), an architecture and urban design firm in San Francisco. She has been the recipient of several traveling fellowships, including the Thomas J. Watson Fellowship. Through these grants, she has pursued research projects, primarily in Sub-Saharan Africa, examining the intersections in the socioeconomic and physical spaces of the informal sector. Findings from this work have been presented at several conferences both in the U.S. and abroad, and were the subject of her Master's thesis.

Liz has also been involved with many community focused projects and organizations here in the U.S., including the launch of the Community Design: Now or Never website and its associated symposium; the Mayors' Institute on City Design; a design outreach program for local youth in Cambridge and Boston; and an affordable housing developer in the San Francisco Bay Area. She also served on the planning committee for Structures for Inclusion 6, which Public Architecture co-hosted in 2006. Liz earned her Bachelor of Arts in architecture from Wellesley College and Master of Architecture from the Graduate School of Design at Harvard University.

Joanne OliverIDEO San Francisco office, Product designer

Joanne has a passion for creating stimulating, humanizing experiences around the products she designs. Sustainability and mindfulness for the environment are at the heart of everything she does.

At IDEO since 2001, Joanne has worked on a wide range of projects for an eclectic group of clients, including webcams and memory cards, hair and body care products, a range of shoes, mobile phones, a design language for baby care products, a new paradigm in dog food, kitchen faucets, and beverage and packaging design.

Her previous work history includes a tenure at a Superyacht design consultancy in London, which gave her an understanding of highly dynamic spaces combined with the use of high tech and traditional materials. She also spent three and a half years at Fisher and Paykel, the southern hemisphere’s largest manufacturer of household appliances and medical equipment, based in New Zealand. Working as an industrial designer for the Laundry division she designed a washer and dryer that are now sold in the US and Australasia. Joanne received a degree in industrial design from Victoria University, Wellington, New Zealand, and a certificate in Yacht design from Unitech, Auckland New Zealand.

Eric BailyFrog Design, Principle Designer

Eric Bailey is currently a Principal Designer in the San Francisco office of Frog Design, a strategic-creative consulting firm with offices across the globe. His mission is to envision and create engaging and meaningful experiences that facilitate and improve the human condition. As a part of a multi-disciplinary company, Eric has contributed to the development of digitally integrated solutions for portable entertainment, health management, cardiovascular fitness, and surveillance and access control. On a given day, he might be engaged in design research, ideation, or interaction and visual design. Before joining Frog, Eric spent 7 years as Senior Designer at Arc World Wide (formerly Semaphore Partners). His responsibilities there entailed visual design, interaction design and branding of web-based business solutions for Fortune 500 companies. Eric completed graduate work at Stanford’s Learning, Design and Technology program. The program focused on the development of user-centered technologies, environments and experiences for the purposes of learning. His particular interest was in Media Literacy education for both the classroom and non-traditional learning environments. Subsequently, he taught media literacy as an intern at the San Jose Children’s Discovery Museum. In 1995, Eric earned a BS in Design from the University of Cincinnati. He completed 3 years of professional work designing print, environmental and interactive solutions after and during his undergraduate career.

Stephen HooperIDSA, DesignAfairs, President

Stephen Hooper is president of DesignAfairs USA, managing the US studios of what has grown to be Europe's leading design agency. As president, he oversees DesignAfairs award-winning teams with a focus on creating inspired new brand identities and innovative products that achieve client goals and improve people's lives. Industries range from consumer electronics and automotive interiors, to household products and soft goods, to industrial equipment and medical devices. Before DesignAfairs, Stephen was a design director with Siemens.

Stephen believes that inspiring teams with information about people's unspoken needs and aspirations transforms the creative process. Innovation becomes more than just new features and functions; it gains an emotive component. He advocates working across client functional areas to share appropriate technical, socio-cultural, and business knowledge as a means of generating new ideas and maintaining project momentum -- an approach that results in appropriate solutions that fit a client's unique situation while connecting with its customers on multiple levels.

Stephen's design work has been recognized with ten patents, as well as numerous awards from BusinessWeek/IDEA, ID Magazine, GOOD Design, iF/Hannover, and other industry organizations. He is a graduate of Western Washington University, where he now serves on the board of directors of the design school. He is an invited speaker on the design process, organizing corporate design teams for effectiveness, and inspiring design by "ransacking your cultural basement."

Design Symposium Theme Overview

Emerging Designing Emerging Designing andand

The Future SocietyThe Future Society

Professor Ricardo GomesDepartment of Design and IndustrySan Francisco State University

Decisions Based on an Inclusive +

Sustainable Universal Criteria

Over thirty years ago the artist Richard Hamilton wrote a book entitled,

Popular Culture and Personal Responsibility

in which he defined an ideal culture as, “one in which awareness of its condition

is universal”

Good design can be achieved by focusing the efforts of designers to develop

products and environments that will be more inclusive,

as opposed to preferential, in enhancing and facilitating the areas of urban

community development.



The Symposium will address what the role of the designer will be in the 21st Century and who will be the leaders?

How is the role of the designer changing?

What are the fundamental drivers that are stimulating

innovative and responsible change?


What do leading designers and visionaries need to know in order to create a built environment for a rapidly

emerging, more inclusive and sustainable future society?

How do these issues change the manner of our design thinking, methodology, and curricular practice in the

emerging socio-economic dynamics of countries like Brazil, China, India, or South Africa?


Community PartnershipsThe renowned economist-

philosopher and author of Small is Beautiful--E.F. Schumacher--believed when he called for a reassessment of the role and status of design in society.

Schumacher states: “What is at stake is not economics, but culture; not the standard of living, but the quality of life”

In 1963 the late Selby Mvusi, a prolific Black South African industrial

designer, wrote:

“The truly excellent designed object is not the object that is rare or expensive... This rightness of form and function before

and after the object is made is both individual and social. It is in this sense of that society and culture [form] intrinsic

elements of design.

We do not therefore design for society or for that matter design in order to design society. We design because society and

ourselves are in fact design.

We do not design for living. We design to live.”


What’s Next?

How do designers work with communities,respond to constraints, and maximize

ownership by users and other stakeholders?

Promote exemplary projects with an emphasis on participatory design,

universal design, and social responsibility.

Find ways to mobilize the resources to promote the creation of job skills training, mentoring, and capital recycling in low-

income communities.

Conduct workshops and symposia that address these issues... professional design and business organizations could endorse the idea and act as an executive advisory

board for the planning and development of such an event.

Speaker Presentation

Ami Mehta | Hewlett-Packard Emerging Markets Experiential Architect

Liz Ogbu | Public ArchitctureDesigner and Project Manager

Joanne Oliver | IDEOSustainability Initiatives Coordinator

Eric Bailey | Frog DesignPrinciple Designer

Stephen Hooper | DesignAfairsPresident

AbstractFutureMap: Planting the Seeds Today to Ensure the Fruit-Bearing Trees of TomorrowAs we look to the future, we will see how dramatically different the world looks from today. We see a more interdependent, global workforce designing for a more global economy. The largest consumer groups of tomorrow will be likely be Chinese, Indian, Brazilian, Russian or South African based on the population growth, global demand patterns and demographics. As we are all a witness to this shift, how might we as designers be prepared for this new, global economy? How will we participate in a collaborative, constructive and innovative manner? I will begin to paint a picture of this future landscape and highlight some ways in which we, as designers, can prepare for the journey into the future...

Ami MehtaHewlett Packard, Emerging Markets Experience Architect

Liz Ogbu Public Architecture, Designer & Project Manager

AbstractThe Search for a Relevant Contemporary Design PraxisThe city is increasingly defined by a multiplicity of users who bring a growing complexity to the social, economic, and political dynamics of the contemporary urban environment. As a designer, I find this to be a fascinating phenomenon because it shows that there are numerous urban conditions around the world where people are creating or remaking urban spaces, revealing new uses and potentialities to the very designers who have been trained to shape the city. I believe that if architecture wishes to be relevant in this evolving urbanism, it must confront, adapt, and adjust to these emerging realities. I will present some projects and conclusions derived from my research in sub-Saharan Africa as well as touch upon how we can look to develop a relevant praxis no matter where we are.

Joanne OliverIDEO, Sustainability Initiative Leader

AbstractSustainability Initiative LeaderThe last 2 years have been filled with scientific predictions of a changing world, environments in flux. Rising oil prices have forced companies to re-evaluate their business models, question their energy resources and produce new efficient technologies. If IDEO is an indicator of change, as it so often is, then we are at the beginning of a new era in design. Designers are the people who are going to channel this new awareness and it wont just be through form, color, texture, materials. It will be about having a thorough understanding of the life of a product and how it can nurture and restore communities, and the environment.

Eric BailyFrog Design, Principle Designer

AbstractChange AgentHow can technologies inspire human development and actualization? In exploring how theories on learning, emotion and persuasion can shape design methods, designers might give rise to products and experiences that transcend pragmatism and unlock human potential. The designer seeking to improve human experience should take into account the relationships between perception, aspiration, motivation, and visualization and their pivotal role in facilitating personal change.

Stephen HooperIDS, DesignAfairs, President

AbstractDesign As ProcessAs design's role matures and has a greater socio-cultural influence, we start to see the effects within the business culture as well. business schools are now incorporating design methodologies into their curriculum with the goal of introducing business graduates to the idea of innovating within their respective fields. We at DesignAfairs see more and more the need to utilize our skill-sets as a enablers within these corporations to help them achieve their goals of shorter time to market, differentiation from their competitor, reduced development costs and most importantly, to develop product solutions that resonate with their intended markets. In addition, I will add a few slides to the front of this about DesignAfairs that helps create the framework for discussion.

Design Symposium Panelist Questions:

Emerging Design: Emerging Design: 1- Can design and designers be catalysts for social change 1- Can design and designers be catalysts for social change in in emerging societies? emerging societies?

2- How can design, technology and innovation enhance the 2- How can design, technology and innovation enhance the "quality of life" in our emerging societies? "quality of life" in our emerging societies?

3- How do designers find comprehensive and life-improving 3- How do designers find comprehensive and life-improving solutions to the impact of design in our emerging societies?solutions to the impact of design in our emerging societies?

4- How do designers effectively integrate into design 4- How do designers effectively integrate into design thinking and execution process, the concerns for thinking and execution process, the concerns for innovation, sustainability, and authenticity into the quality innovation, sustainability, and authenticity into the quality of design?of design?

Emerging Design: Emerging Design:

5- How does socio-cultural knowledge of our emerging 5- How does socio-cultural knowledge of our emerging markets markets and societies influence the basis of your work, or what you and societies influence the basis of your work, or what you "package" for your clients and/or end-user?"package" for your clients and/or end-user?

6- What instruments, or strategies do you employ to 6- What instruments, or strategies do you employ to address address the complexity and demand of an increasingly fragmented the complexity and demand of an increasingly fragmented and and expanding global markets. Emerging markets that are expanding global markets. Emerging markets that are being driven being driven by the cultural differences, functional and/or emotional by the cultural differences, functional and/or emotional expectations expectations of the consumer in our emerging societies?of the consumer in our emerging societies?


Images, Cultural Trends & Identity:Images, Cultural Trends & Identity:

7- How are cultural values, influences and identity 7- How are cultural values, influences and identity expressed, expressed, or marketed in design strategy? or marketed in design strategy?

8- How do designers respond to specific needs and issues 8- How do designers respond to specific needs and issues relative relative to cultural identity? to cultural identity?

9- How can the knowledge of socio-cultural differences and 9- How can the knowledge of socio-cultural differences and economies of scale enhance the designers ability to be economies of scale enhance the designers ability to be innovative innovative and responsible?and responsible?


The Future of Society:The Future of Society:

10- What is the role of the designer in the 21st century, 10- What is the role of the designer in the 21st century, and who will lead design in the 21st century? and who will lead design in the 21st century?

11- Can individuals really make a difference? If so, how?11- Can individuals really make a difference? If so, how?

12- How do Designers start, integrate and maintain an 12- How do Designers start, integrate and maintain an inclusive inclusive practice? practice?


Conclusion

EPSILON PI TAU INITIATION + BANQUETFriday, November 10th | 6:00-10:00pmSeven Hills Conference Center, SFSU

PROGRAMHonoring Dr. Wan-Lee Cheng

Keynote Speaker: Robin Lafever (Lawrence Berkeley Labs, Engineering Division)

Visual Retrospective through the DecadesEPT Student + Faculty Initiation

DONATIONSDistinguished Patron $5,000-$10,000Leadership Circle $500-1,000

GENERAL ADMISSION $45 (RSVP at DAI Office)

Help Us Celebrate 50 Years!

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Emerging designsymposium ept50th

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