Emerge 2012
Transcript of Emerge 2012
The Ultimate Networking
Event For “Emerging” Hispanic Professionals
What is EMERGE?
• A unique experience for Hispanic “Emerging” professionals to expand their network and to enhance their personal development. •Takes the traditional networking venues and elevates the conversation and experience to target the Hispanic professional's lifestyle. •It is the first event of its kind to bring together future Hispanic business leaders and give them the tools and motivation they need to go back and make an impact in their respective fields and communities. •EMERGE educates, motivates and empowers Hispanic professionals, teaches how to profit and succeed in today’s rapidly changing world.
Poder Hispanic Magazine USA- Edition
Circulation: 400,000 Audience: 1,247,000 FP4C 1x Rate : $ 32,000
Demographics •Gender Male 58% Female 42% •Average Age : 45 •Marital Status Married 43% -Not Married 57% •Education Graduated College or more 75% Master degree/MBA/PHD 34% •Employment Status CEO/Business Owner 41% Other C-Level 3% VP 3% Managing Director 8% Manager 24% Associate 21%
The rationale behind EMERGE
• Hispanics are the fastest growing segment of entrepreneurs and small business owners in the US
• Professional Latinos 25-40yrs
have limited peer/peer networking and professional enhancement opportunities
• Traditional outreach to this target has not yet yielded a strong corporate ROI
• Presently there are no national organizations targeting Latino emerging professionals
Choosing the right location for EMERGE
Every year the EMERGE event takes place in major US cities with a large Hispanic population
• 2008 Miami, Los Angeles, Dallas • 2009 Atlanta, Chicago, Denver • 2010 New York, Houston, Louisville, Orlando • 2011 Dallas, Washington DC, Miami, Los Angeles • 2012 San Antonio (March), Charlotte (June), Chicago (August), Miami (November)
Chicago 2.0M
Los Angeles 8.1M
#1
Hispanic Population (in millions)
Source: Synovate, 2010
New York 4.5M
#2
Miami 2.0M
#4
Houston 2.1M
#3 Dallas 1.8M
#4
Chicago 1.9M
#5
#9 San Antonio
1.3M
San Francisco/Oakland 1.5M
#7
Phoenix 1.4M
#8
Welasco/Brownsville 1.1M
#10
The EMERGE Experience Location: Upscale, modern venues
In DC, The Donovan House In New York & Dallas, W Hotel In Orlando, Grand Bohemian
In LA, The Standard Downtown In Miami, The Epic Hotel
The EMERGE Experience Attendees: 200 - 250 persons per venue
Networking and Interaction
The EMERGE Experience Networking program with leading corporate CEOs, civic
leaders, entertainers, and Latino entrepreneurs participating in inspiring, informative panels.
2011 EMERGE SPEAKERS
•Moderator and Editor in Chief of Poder Hispanic Magazine: David Adams
•Luis Fernandez; President of
Entertainment & UVN Studios for Univision •Amelia Vega; former Miss Universe,
entrepreneur and singer, •Roger Duarte; Owner, Operator of
George Stone Crab
•Moderator Veronica Villafane; Journalist, Producer, News Anchor
•Patricia Riggen; Producer, Director
•Leon Ichaso; Writer, Director •Fabian Castro; Vice President of
Multicultural Marketing, Universal Pictures •Gustavo Lopez; Executive Vice President of Brand Partnerships/Digital US Hispanic, Mexico and Central America of Universal
Music Latin Entertainment
2011 EMERGE SPEAKERS
•Moderator: Alicia Menendez; Senior Advisor, NDN and The New Policy Institute
•Ingrid M. Duran; Co-founder & Principal,
D&P Creative Strategies •Roderic Olvera Young; Senior Vice
President, Chair of Global Reputation Management Practice, MSLGROUP,
Washington DC •Victor Anger; Vice President, Agency in
the Mid-Atlantic, State Farm
•Moderator: Gustavo Bujanda; Vice President, The Axis Agency-Weber
Shandwick •Raul Magdaleno; Community Leader,
Special Assistant to the Dean, Department of Diversity and Community Engagement,
Southern Methodist University (SMU) •Nina Vaca; Chief Executive Officer, Pinnacle Technical Resources, Inc.
•Janine Chapa, CLU, ChFC, CASL; Vice President – Agency in the Texas Zone,
State Farm •Abraham Salum; Celebrity Chef
Networking Reception A key component of Emerge is the
networking experience amongst young Hispanic professionals
The EMERGE Experience
EMERGE helps you accomplish your marketing goals as it delivers
Sponsor remarks outlining company objective to support event and
background of initiatives within market
Signage and logo placement
strategically positioned so as not to interfere
with conference, thus
encouraging a positive response from attendees
On-site surveying opportunity for
sponsor to conduct
focus/product evaluation in a
subtle, non-invasive manner
A platform for recruitment in an
engaging Hispanic young
professional environment
The perfect editorial environment for your brand
Total Audience Reach: 4.8 million
EMERGE InBook Recaps
Pre-event registration information sent to 75,000+ potential attendees via e-mail throughout the campaign duration, four times per event for a total of 300,000 additional impressions.
As well as association with local key Hispanic professional groups who promoted EMERGE on their behalf.
Targeted Email Blasts
The EMERGE website is designed with the attendees in mind. It is complete with information on every stop throughout the year,, including speakers, venues,
agendas and registration information. Total Impressions: 500,000
Online Exposure
Five call to action pages:
Total audience reach of 5.2 Million
Pre-Event Exposure
Reach 9.2 million with
The EMERGE Experience
Summary o In Book Recaps = Total audience reach 4.8
Million o Targeted email blasts = Total audience 300,000 o On Line exposure = Total Impressions 500,000 o Five FP4C call to actions = 5.2 Million
Sponsor Benefits
o 2 FP4C ads in Poder Hispanic Magazine o Guest speaker to represent your company at the
event o Logo inclusion in event program o Name mention in all press releases o Logo inclusion in Poder Hispanic Magazine’s post
coverage of event o Logo inclusion on Emerge microsite o Logo inclusion on all direct mail pieces and email
blasts
Title Sponsor
Total NET Investment: $65,000
o 1 FP4C ad in Poder Hispanic Magazine o Remarks by a sponsor representative o Promotional sampling at event o Logo inclusion in event program o Name mention in all press releases o Logo inclusion in Poder Hispanic Magazine’s post
coverage of event o Logo inclusion on Emerge microsite o Logo inclusion on all direct mail pieces and
email blasts
Presenting Sponsor
Total NET Investment: $45,000
o Promotional sampling at event o Logo inclusion in event program o Name mention in all press releases o Logo inclusion in Poder Hispanic Magazine’s post
coverage of event o Logo inclusion on Emerge microsite o Logo inclusion on all direct mail pieces and
email blasts
Supporting Sponsor
Total NET Investment: $18,000
Partnering with EMERGE will…
o Bring your brand’s message to life in a high-
powered environment. o Extend your brand’s message across print, online
and an established event. o Associate your brand with the highest growing
minority segment of entrepreneurs and small business owners in the US.
Thank you! For more information, please contact your
Televisa Publishing + Digital Sales Executive.