ENVISIONING SMARTER PUBLIC PLACES

EMERCE DARE DIGITAL 2016

THANKS FOR HAVING ME!

ABOUT FROG + ME

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GROWTH STRATEGY

EXPERIENCE STRATEGY

PRODUCT AND SERVICE DESIGN

PRODUCT REALIZATION

Tools and capabilities that help our clients capture value by identifying untapped opportunities in the market and converting them into meaningful strategies.

Strategy and design that choreographs interactions between people and a brand’s products and services over extended time.

The concepting, planning and engineering of products and services that connect on a functional and emotional level.

Helping our clients get their products to market quickly by supporting internal development and manufacturing processes.

SERVICES

FROG IS A GLOBAL PRODUCT STRATEGY AND DESIGN FIRM

2,000+QUOTES CAPTURED

A creative director that

leads multi-disciplinary

teams to identify, envision

and create new products,

services and experiences.

6.5 at frog

YEARS

ABOUT ME

22 PROJECTS ACROSS MULTIPLE CHANNELS + INDUSTRIES

ENVISIONING SMARTER PUBLIC PLACES

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What’s a public place?

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çΩ

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Michael Kimmerman, NYT Urban Planning Critic

The best public spaces encourage diverse urban experiences, from people watching to protesting, daydreaming to handball, eating, reading and sunbathing to strolling and snoozing.

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Some Relevant Work

TOUCHTUNES VIRTU0 JUKEBOX

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HOW DO YOU REINVENT THE JUKEBOX AND REINVIGORATE THE SOCIAL EXPERIENCE OF LISTENING TO MUSIC?

Jukeboxes have lost their soul. Now that they’re increasingly digitally connected to huge music catalogues, the experience of using them is generic and less engaging.

When it was unveiled at an industry trade show it sold out, an unprecedented event in the industry.

The new Virtuo SmartJukes are playing the same music to the same crowds in the same venues, while generating a 30% to 50% increase in revenue.

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Average Height Male

LQD WIFI PALO

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A HARDWARE+SOFTWARE SMART CITY SOLUTION

frog’s award-winning entry to NYC’s Reinvent Payphones competition in 2013 attracted a lot of media and industry attention. LQD is a venture formed to make the Smart City concept a reality through establishing a hardware-software-service platform based on the design of our original Beacon. Through frogVentures we were able to transform Beacon into Palo.

+OUT OF HOME MEDIAFuture of transit media

frog partnered with an outdoor media company to create vision for 21st century transit media.

Designing for Public Places

CREATING VALUE

ANY EXPERIENCE NEEDS TO CREATE VALUE FOR THE ENTIRE ECOSYSTEM

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PUBLIC PLACE BUSINESS

LEAD WITH PUBLIC VALUEWhat kinds of utility add value for people in public places? Beyond utility, how can a smart platform work to actually delight them?

• Infrastructure that makes them feel safer and more connected

• A system with broad reach that provides wayfinding and alerting

• A platform that fosters existing communities, and helps create new ones

• Better access to networks and services

The Verge, “The Internet Is Fucked” 2014

The internet isn’t an adjunct to real life; it’s not another place. You don’t do things "on the internet," you just do things. The network is interwoven into every moment of our lives, and we should treat it that way.”

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How can infrastructure create a sense of place? Can its design become an iconic identifiable marker for a location?

• A well considered design that can also reflect and reinforce the identity that place already has

• Use technology to empower its inhabitants with the ability to have a part in curating that identity

• Create an emotional connection with their communal pride and the joy of expressing it

CREATING A SENSE OF PLACE

BRANDING NYC Massimo Vignelli’s design language system for the MTA has carried forward not only as iconic emblem of the city’s impressive transit system, but of the city itself. His design is a living legacy that has survived over 50 years.

Vignelli was a multifaceted designer whose philosophy, “If you can design one thing, you can design everything,” was reflected in a body of work that ranged from logos, packaging, communication to interiors and furniture.

WalkNYC (Pentagram, 2013)

WalkNYC (Pentagram, 2013)Massimo Vignelli, NYC Transit Authority Graphic Guidelines

BUILD A SUSTAINABLE BUSINESSHow can technology work to extend current revenue models to create new opportunities with existing advertisers and open up opportunities to engage with new ones?

• Investments in these platforms are large, and installations have long life cycles

• Often they are funded by public-private partnerships that share in the profits of ad-driven revenue

THE VALUE EXCHANGE A sustainable economic model depends on a value exchange that supports all the parties in the ecosystem: public, place and business. Strategic considerations for all three have to be in place, and the balance needs to be carefully maintained.

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Smart Media Platform

EnhancedExperience

Audience Data

Campaign Performance

Programmatic Buying

Increased Revenue

Improved Ability to Serve Citizens

SharedData

Revenue

Audience Intelligence

Content Delivery

Campaign Delivery

Supply Side Platform

ADVERTISERS

PUBLIC

Display Network

PLACE

The Smarter Part

THE TECH INSIDEA smart media platform is enabled by sensing technologies that provide awareness about location, people, traffic, its own condition and more. These sensing technologies can include things like:

• Imaging

• Sound

• Microcells

• Interactivity (touch, proximity, bluetooth)

• Analytical software (video analytics, wireless sniffing)

PRIVACY + TRANSPARENCY

Sensing technologies can easily lead to suspicion and fear; and people aren’t always ready to embrace what seen as an ever increasing state of surveillance and violations of their data privacy.

Previous endeavors into smarter infrastructure have surfaced some important issues to think about.

CV Dazzle Smart Bins, London LinkNYC, New York

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DON’T BE EVIL, OR CREEPY

What kinds of considerations can be built into the hardware + software to protect citizens, build trust, and even create delight in the way they experience media? We do this by working from experience principles that are centered around the user:

• Provide an opt-in, and be transparent about what information you’re collecting and why you collect it

• Focus on data in aggregate, and ensure that the platform anonymizes that data before processing it

• Personalization, targeted content, and interactivity driven by sensing should be easily understood by the person receiving it so that they understand the value provided, as well as how it’s being served up

Dutch RailwaysPilot, Netherlands

Environmental Pilot, Chicago

DISCUSSION

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frog is a company of Aricent. © 2014 frog design inc.