EMEA Tech Summit DublinWinning with SolidFireMartin Cooper

Storage designed for theNext Generation Data Center

• Deploy new applications and services faster

• Provide more agile and scalable infrastructure

• Increase application performance and predictability

• Enable automation and end-user self-service

• Raise operational efficiency and reduce cost

Pressures driving IT transformation globally

Increasing Demands on Modern IT

• Deploy new applications and services faster

• Provide more agile and scalable infrastructure

• Increase application performance and predictability

• Enable automation and end-user self-service

• Raise operational efficiency and reduce cost

Pressures driving IT transformation globally

Increasing Demands on Modern IT

What is the impact of

Flash?

faster

agile scalable

performance predictability

automation

efficiency

The core attributes of thenext generation data

center

Despite name, desired outcomes are same

Next Generation Data Center

Software Defined Data Center Infrastructure 2.0 Cloud Computing

Private Cloud IT-as-a-Service

Agile Scalable Automated Predictable

“The demands of this NGDC-approach are now being felt strongly by IT organizations of all types; so much so that one can see data centers in the next few years either embracing such a move themselves, or buying their IT services from someone that does.”

Mark Peters, ESG

① T H E O P P O R T U N I T Y

All-flash storage platform for the next generation data center.

Scale-Out Infrastructure Agility

GuaranteedQuality of Service

Complete System Automation

In-Line Data Reduction

Self HealingHigh Availability

Innovating with SolidFire and DellMS SQL / Other Apps

Performance Control

HORIZON VIEW / DaaS

Performance Control

Large Virtualized environments

VM VM VM

Performance Control

① T H E O P P O R T U N I T Y

Dell R630

SolidFire Software

Vendor X

Vendor Z

Vendor Y

* Delivered as an Appliance

True scale out and guaranteed Quality of service for each and every workload

• Sync and Async Replication• Integrated Backup and Restore• Encryption at Rest• Snapshots and Clones• Consistency Group Snapshots• VLAN tagging / Multi-tenant Networking• SNMP Monitoring• VAAI, VASA, VVOLs, SIOC, Horizon View, and vCenter Plug-In• Simultaneous Multiprotocol Support (FC / iSCSI) • All Inclusive Pricing Model

All Inclusive Feature Set

① T H E O P P O R T U N I T Y

#1 ALL FLASH ARRAYCC 2014 & 2015

① T H E O P P O R T U N I T Y

② T H E R I G H T U S E C A S E

USE CASE TARGETS

OFF TARGET• Facing technical / economic challenges

BULLSEYE• We will consistently win here • Core SolidFire use cases

ON TARGET• Best as a workload consolidation play• Sould be based on SolidFire USP’s to be

effective

SAASCLOUD

VIRTUALIZATION

IAAS

PAAS

VDI

DATABASES

DSS

BIG DATA INGEST

CORE IT

WEB APPS

STREAMING MEDIA

ANALYTICS

BACKUP

COLLABORATION

ARCHIVE

HPC

TRADING

FILE SHARING

MESSAGING

DEV / TEST

Large MSP, Telco or Enterprise AC Dell Compute Install base – but use competitors Storage

Have a Desire to do one of the following : drive major cost savings Use Storage as a profit center Consolidate apps currently on large Virtual estates Differentiate cloud offering Make more profit on Cloud Service offerings Orchestrate and Automate to reduce complexity

The right target customers

③ T H E R I G H T C U S T O M E R

③ T H E R I G H T C U S T O M E R

What Next.. Come and talk with us o In-depth technical exploration of our solution…o Hear about Characteristics of SolidFire Customers…Where we won,

How we won, Target Use Cases. o Discuss how we can jointly tackle incumbent storage solutions that

may be a threat to major Dell held accounts…o Or If you would like to become a SolidFire Partner in EMEA or simply

find out about our channel program and all its rewards ….

Lets Win together…