EM_Digital Mktg iPad (1)
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Transcript of EM_Digital Mktg iPad (1)
Digital Marketing Advanced Apprenticeship
F R O M G C S E - L E V E L T O S K I L L E D D I G I TA L M A R K E T E R
Apprenticeships
V 1.0 MARCH 2016
YOUR NEW QA APPRENTICE WILL DEVELOPREAL-WORLD SKILLS, TO TACKLE A VARIED AND
FAST-PACED ROLE
ON-THE-JOB EXPERIENCE
EXPERIENCE, SKILLS AND TECHNICAL GROUNDING FOR ROLES IN YOUR BUSINESS
QUALIFICATIONS[CITY & GUILDS] [ADOBE VENDOR QUALIFICATION]
HIGH-QUALITY CLASSROOM TRAINING
ROLES THIS PROGRAMME IS SUITABLE FOR:
MARKETING ASSISTANT MARKETING EXECUTIVE
DIGITAL MARKETING EXECUTIVE
QUALIFICATIONS GAINED
LEVEL 3 QUALIFICATIONS (EQUIVALENT OF A-LEVEL
EDUCATIONAL LEVEL)
CITY AND GUILDS LEVEL 3
DIPLOMA IN DIGITAL MARKETING
VENDOR QUALIFICATIONS
A CHOICE OF AN ADOBE ACA QUALIFICATION IN
ONE OF THE FOLLOWING APPLICATIONS:
PHOTOSHOPPREMIER PRO
DREAMWEAVERILLUSTRATOR
FLASH PROFESSIONALINDESIGN
PROGRAMME UNITS COVER A NUMBER OF PRACTICAL DIGITAL MARKETING SKILLS
• Building and promoting a website • Email market ing • Social media • How to use industr y- leading graphics and video edit ing tools from Adobe • Data, metr ics and analy t ics including using Google Analy t ics • Search engine opt imisat ion (SEO) and pay-per-cl ick (PPC) adver t ising
WHY CHOOSE THE DIGITAL MARKETING ADVANCED PROGRAMME?
GROW YOUR OWN TALENT - WITH THE SKILLS YOU NEED
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BREADTH AND DEPTH OF TRAINING INCLUDED
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INCREASE IN PRODUCTIVITY
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STRONG GROUNDING FOR SUCCESFUL MARKETING
CAREER
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REDUCE COSTS
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VALUED, LOYAL MEMBER OF
MARKETING TEAM
1Week no
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Workplace inductionApprenticeship induction |
Email marketing
APPRENTICESHIP COMPLETE
Workplace units
Workplace units
Workplace units
Workplace units
Workplace units
Workplace units
Workplace units
Workplace units
SEO and PPC advertising
Adobe imaging and video editing
Social media marketingand advertising
Data, metrics and analysis
Business and marketing concepts
Copywriting, content managementsystems and collaborative
technologies
Workplace units
Workplace units
Workplace units
PROPOSED TIMELINE
IN CLASSROOM IN WORKPLACE
INDIVIDUAL LEARNING PLAN
COLLATE AND TRACK PROGRESS
INDIVIDUAL LEARNING PLAN ( ILP) TAILORED TO APPRENTICE’S GOALS
AND ABILITY LEVEL
INCLUDES TRAINING DETAILS – COMPLETE AND YET
TO COMPLETE
HELPS YOU PLAN YOUR APPRENTICE’S WORKLOAD
E-PORTFOLIO TO RECORD AND COLLECT EVIDENCE OF SKILLS
AND EXPERIENCE
PROGRAMME UNITS
*Exact timings vary from apprentice to apprentice but most complete the programme in 12 to 14 months
Introduces the foundation skil ls and techniques essential to digital marketing:
• Email market ing • Search engine opt imisat ion (SEO) and pay per cl ick (PPC) adver t ising • Adobe imaging and video edit ing • Business and market ing concepts • Social media market ing and adver t ising • Copy wri t ing, content management systems and collaborat ive technologies • Data, metr ics and analysis
CLASSROOM UNITS
Recaps on the classroom sessions and allows your apprentice to put theory into practise
The following units are mandatory:
• Understanding the business environment • Understanding legal, regulatory and ethical requirements in sales or market ing • Using collaborat ive technologies • Pr inciples of market ing and evaluat ion • Develop own professionalism • Digi tal market ing metr ics and analy t ics
WORKPLACE UNITS
WORKPLACE UNITS
The following is a suggested list of units:
• Pr inciples of social media adver t ising • Search engine market ing • Imaging sof tware • Video sof tware • Pr inciples of key words and opt imisat ion • Content management system (CMS) website creat ion • Email market ing • Analyse and repor t data • Produce copy for digi tal communicat ion
Other units are available. List of suggested units can be tailored to your business needs.
VENDOR QUALIFICATION
A choice of prac t ical uni t that leads to an industr y- recognised quali f icat ion from Adobe.
You may choose one of the fol lowing ACA quali f icat ions:
• ACA: Visual communication using Adobe Photoshop • ACA: Graphic design and illustration using Adobe Illustrator • ACA: Web authoring using Adobe Dreamweaver • ACA: Interactive media using Adobe Flash Professional • ACA: Video communication using Adobe Premiere • ACA: Print and digital media publication using Adobe InDesign
That ’s over £200 wor th of vendor quali f icat ions
SOMETHING MISSING? NO PROBLEM.
[TAKE ADVANTAGE OF INDUSTRY-LEADING TRAINING AND ADD ON ADDITIONAL QA COURSES TO FURTHER YOUR EMPLOYEE’S SPECIALIST
KNOWLEDGE RELEVANT TO THEIR ROLE IN YOUR BUSINESS]
FUNDAMENTALS OF B2B MARKETING
PSYCHOLOGY OF PERSUASIVE MARKETING
COMMUNICATIONSTHE CHOICE IS ENDLESS BUT WE
RECOMMEND THESE COMPLEMENTARY
COURSES.
FOUNDATIONS OF RELATIONSHIP MARKETING
DESIGNING AND IMPLEMENTING A MARKET RESEARCH PROJECT
WRITING AN INTEGRATED MARKETING COMMUNICATIONS PLAN
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Find out more about our range of IT, Tech and Digital apprenticeships
including Degree apprenticeships
or contact your QA Apprenticeships Account Manager
0345 074 7825 apprenticeships.qa.com [email protected]
Awards 2014EducationInvestor