1401 Wilson Blvd. Suite 801. Arlington, VA 22209 • T (703) 685-9889• www.emdstrategies.com

EMD StrategiesCapabilities Overview

2 May 1, 2023

EMD Strategies Overview

o Proven Business Development and Capture Management Strategies to assist clients in penetrating and diversifying within the Federal Market

o Experience supporting clients nationally, including support in the capture of Federal Contracts across the country

o Founded 2010o Headquartered in Arlington, VA

o Regional Office – Pennsylvaniao 30+ Clientso Information Technology and Services Focuso Civilian and Defense Support

EMD Strategies is a management consulting firm with expertise in assisting private and public sector organizations to expand their share of the Federal Market.

Company Overview

Offerings Include: Business Development Capture Support Price-to-Win Single Award Pursuit IDIQ Pursuit IDIQ Optimization Proposal Support

3 May 1, 2023

EMD Strategies OfferingsBusiness Development

Ideal for businesses seeking pipeline development, opportunity qualification and Federal/Industry outreach.

Capture Support Ideal for businesses that require support in pursuit of Federal Sector business.

Price-to-WinIdeal for businesses early in the capture process looking for an independent external analysis to establish the competitive range and bid accordingly.

Single Opportunity Pursuit

Ideal for businesses looking to maximize their bid position when pursuing a single award opportunity.

IDIQ PursuitIdeal for businesses looking to maximize their bid position when pursuing multiple award Indefinite Delivery/Indefinite Quantity (IDIQ) contract vehicles.

IDIQ OptimizationIdeal for businesses seeking support in the management of their prime contract vehicles to better position themselves for task order awards.

Proposal Support Ideal for Businesses that require Proposal Management, Proposal Writing, SMEs, Pricing, and Graphics support.

Summary of Offerings

4 May 1, 2023

EMD Strategies Business Development

Business Development Focus:o Pipeline Development o Opportunity Identification and Qualificationo Incumbent/Competitor/Teaming Partner Identificationo Federal Customer Identification

Business Development

Ideal for businesses seeking pipeline development, opportunity qualification and Federal/Industry call plans.

5 May 1, 2023

EMD Strategies Capture Support

Capture Support

Ideal for businesses that require support in pursuit of Federal Sector business.

o ID Opportunities for pursuit (RFP Release: 3 – 24 Month)o ID Teaming partners and Industry

contacts and coordinate meetingso ID Federal Customer contacts and

coordinate meetingso Develop SWOT Analysis based on the

Competitive Landscapeo Win-Theme Developmento Develop and Manage Gate Reviews

o Positioning for: Mentor-Protégé Relationships, Joint Ventures

o Industry Day, Vendor Outreach, and Federal Customer specific Conference Support

Opportunity ID & Qualification

Opportunity Approval

Incumbent Identification &

Analysis

Teaming Partner, Competitor, Federal ID

Introduction with Key Contacts

Teaming Partner Meetings &

Negotiations

Federal Customer Meetings

Competitor Analysis

Conferences, Industry Days,

etc.

Manage and Track Capture

Plan & Pipeline

ProposalEMD can provide this support as an additional service

EMD Strategies Capture Plan

Client ActivityEMD Activity Joint Activity

6 May 1, 2023

EMD Strategies Price-to-Win

o Competitive Landscape• Summary of top bidders likely pursuing program of interest; considers each company’s customer presence,

strategic intent, and relevant past performance among other factors

o Customer Assessment and Acquisition Analysis• Analysis of the acquisition in the context of the customer’s historical award tendencies and

trends/influences going forward

o Competitor Price Modelling• Emphasizes competitor’s labor costs and pricing strategies considering the customer’s award environment

o Price-to-Win Recommendation• Analysis summarizing the competitive range with each competitor’s estimated price and the

client’s recommended Price-to-Win

Price-to-Win

Ideal for businesses early in the capture process looking for an independent external analysis to establish the competitive range and bid accordingly.

7 May 1, 2023

EMD Strategies Single Opportunity Pursuit

Initial review of the RFP / RFQ / Draft RFP, etc. to determine: Requirements – where are

we strong, what will we need from teaming partners

Compliance (do we have the ability to pursue as a prime)

Barriers to Entry – incumbents, pricing, etc.

Visual review of Industry Landscape – which companies do we see going after, who is working with the customer, incumbents, etc.

Opportunity Pursuit

Ideal for businesses looking to maximize their bid position when pursuing a single award opportunity.

In-depth Opportunity Analysis:Call Industry Partners:

a. 5 - 10 companies that we target as potential partners/competitors

b. Present Straw man of Client, capabilities, past performance, etc. to understand interest in adding as a prime or sub – this will help us understand viability to build a team as a prime

Gather Customer intel, discussions with Customer(if pre-RFP) to understand customer and Client’s ability to build brand awareness

Develop a Current State Pwin model and a Future State Pwin model based off of the work that we can do

These activities will allow us to understand where we are, what we can build, and ultimately do we have a shot at winning

Capture Support – If we make a go decision Team Building Competitive Landscape Develop Win Themes Federal Customer Analysis

and Meetings

1. Opportunity Analysis

2. In-depth Opportunity

Analysis3. Capture Support

8 May 1, 2023

EMD Strategies IDIQ Pursuit

Initial review of the RFP / RFQ / Draft RFP, etc. to determine: Requirements – where are

we strong, what will we need from teaming partners

Compliance (do we have the ability to pursue as a prime)

Barriers to Entry – incumbents, pricing, etc.

Visual review of Industry Landscape – which companies do we see going after, who is working with the customer, incumbents, etc.

IDIQ Pursuit

Ideal for businesses looking to maximize their bid position when pursuing multiple award Indefinite Delivery/Indefinite Quantity (IDIQ) contract vehicles.

In-depth Opportunity Analysis:Call Industry Partners:

a. 20 – 30 companies that we target as potential partners/competitors

b. Present Straw man of Client, capabilities, past performance, etc. to understand interest in adding as a prime or sub – this will help us understand viability to build a team as a prime

Gather Customer intel, discussions with Customer(if pre-RFP) to understand customer and Client’s ability to build brand awareness

Develop a Current State Pwin model and a Future State Pwin model based off of the work that we can do

These activities will allow us to understand where we are, what we can build, and ultimately do we have a shot at winning

Capture Support – If we make a go decision Team Building Competitive Landscape Develop Win Themes Federal Customer Analysis

and Meetings

1. Opportunity Analysis

2. In-depth Opportunity

Analysis3. Capture Support

9 May 1, 2023

EMD Strategies IDIQ Optimization

IDIQ Optimization

Ideal for businesses seeking support in the management of their prime contract vehicles to better position themselves for task order awards.

Contract Vehicle Support includes:o Current Teaming Partner analysis• Capabilities, customer intimacy, past performance, etc.• Internal capture/proposal team, analysis of resources and previous

responsivenesso Potential Teaming Partner Identificationo Team Optimization

o Team capabilities matrix and recommendations

o EMD Strategies provides Task Order Support as an additional service

10 May 1, 2023

EMD Strategies Task Order Support

o Customer and Task Order Understandingo Gap Analysis o Industry Evaluationo Pwin Current Stateo Optimal Team Profile

If we can add new teaming partners, support provided for:o Industry Partner Introductionso Industry Partner Evaluation and Qualificationo Teamingo Pwin

Task Order Support

Ideal for businesses requiring quick turn support when responding to task order engagements.

11 May 1, 2023

EMD Strategies Proposal Support

Proposal Support

Ideal for Businesses that require Proposal Management, SMEs, Proposal Writing, Pricing, and Graphics support.

Proposal Management Support - Sample

Proposal Writing/Subject Matter Experts/Graphic Design

*Pricing varies based on type of procurement, level of effort, and required resources.

12 May 1, 2023

EMD Strategies Engagement

Business Development ContactJustin Rheinhardt, CEO(703) 685-9878Justin@emdstrategies.com

Client Acquisition ContactMitchel Gilman, Account ExecutiveOffice: (703) 685-9888Mitch@emdstrategies.com

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