EMC's IT Transformation Journey ( EMC Forum 2014 )

1 © Copyright 2014 EMC Corporation. All rights reserved. © Copyright 2014 EMC Corporation. All rights reserved.

IT Redefined EMC’s IT TRANSFORMATION


EMC IT’s Mission And Vision

Mission To be the trusted advisor and enabler of choice, creating competitive advantage and accelerating business outcomes for

EMC

Vision An Agile, Contemporary and Innovative “IT as a Service” organization driving to the 3rd Platform and enabling EMC to be

a world class Software-Defined Enterprise


The Genesis Of IT Transformation

Legacy Blues

Complexity & Fragility

Losing Control

100% Reactive

Are We Relevant?

The IT Predicament

• Too SLOW

• Too EXPENSIVE

• Too RESTRICTIVE

• To BE AVOIDED!!

THE BUSINESS’ VIEW OF IT

THE CFO’S VIEW OF IT

• An Expense To Cut

• Run Rate Budgeting

• Regulated Monopoly

• “Keep The Lights On”


Reduce OpEx

Current State

Invest in New Model

Target State

REDEFINE IT Bridge The Gap From 2nd To 3rd Platform


Third Platform Trends

SOCIAL

Engaging Employees, Business

and Customers

Share ideas and experiences

BIG DATA

Variety, Volume, & Velocity

Predictive Analytics

MOBILE

Outstanding User Experience

Secure Access

Any device

CLOUD

Scalable

Elastic

Ubiquitous access


Increasing Business Expectations

Mobile-Cloud 3rd Platform

IT Technology Eras

Mainframe 1st Platform

Client-Server 2nd Platform The exponential

increase in business demand is unsustainable for IT

Widening Gap

* Source: Gartner, 2013: “Hunting and Harvesting in a Digital World: The 2013 CIO Agenda”

$ $ $ $ $ $

Ability of IT to

Deliver

Steady IT Budgets

Business Expectations



Getting Ahead Of The Curve

IT at the Speed of Business


IT Technology Eras

Mainframe 1st Platform

Client-Server 2nd Platform

Mobile-Cloud 3rd Platform

$ $ $ $ $ $

Ability of IT to

Deliver

Steady IT Budgets

Business Expectations



2003 AND BEFORE

2004

2006

ENTERPRISE

STORAGE

CLOUD & VIRTUAL

INFRASTRUCTURE

TRUST

BIG DATA

2011

2009

CONVERGED

INFRASTRUCTURE

CLOUD, BIG DATA, & TRUST

5 Year $20.8B Investment In Leading Technology

EMC’s Growth Curve

2009-2013 R&D $11.5B

M&A $9.3B

2014

2013


OS IMAGES VIRTUALIZED

DATA CENTERS

MANAGED APPLICATIONS

EMC REVENUE

EMC EMPLOYEES

OS IMAGES

TOTAL INFORMATION

2004 2013

EMC IT At A Glance

$8.23B $23.2B

24,000 60,000

2,000 11,000

1 PB 22 PB

0% 94%

5 5

~400 ~500


Organizational Model - Contemporary IT

ON-DEMAND SERVICES

B U S I N E S S D E M A N D

DIGITIZATION & AUTOMATION

CLOUD PLATFORMS

SECURITY BIG DATA S E R V I C E S

3rd PLATFORM

A P P D E V

E N T E R P R I S E

A P P S SAAS

C L I E N T E X P E R I E N C E

CONSUMER SERVICES

SERVICE PORTFOLIO MANAGEMENT

CONSULTATION. IDEATION. INNOVATION.


Contemporary IT Benefits

Mobile First

Elastic Supply

Consumption Based

Hybrid Cloud


OPERATING MODEL TRANSFORMATION

Metering Engine

Service Catalog

Orchestration Engine

User Portal

Policy Engine

New Roles

Agile Processes

Transformation Framework

INFRASTRUCTURE TRANSFORMATION

PRIVATE PUBLIC

LEGACY

APPLICATION TRANSFORMATION

2 nd P latform Existing Apps

3rd P latform New Apps

C loud Fabric

A pplication Fabric

Data Fabric

HYBRID

Modernize the Application Portfolio

Upgrade the End User Experience

Enable Modern Third Platform Applications

Standardize, Virtualize and Consolidate

Transition to Software Defined

Infrastructure

Re-engineer IT Financial Management

for Cloud

Transform People and Processes for

ITaaS

Package IT for Business

Consumption


Our Goal: A Well Run Hybrid Cloud Multi-Device Workspace (Mobile)

Software-Defined Data Center

Network Storage Compute

Abstract, Pool, Automate Policy-Based Management

Cloud Automation

Cloud Operations

Cloud Business

Private Cloud

VMware vCHS

Hybrid Cloud

Public Cloud


Our Cloud Infrastructure Journey

50%

15%

IT-As-A-Service Virtualize Mission

Critical Applications IT-Owned Applications

% V

IR

TU

ALIZED

94% 75%

2004-08 2009-11 2012-13

35%

Infrastructure Focus

Applications Focus

Business Focus


Infrastructure Evolution

Dedicated

2004

Consolidated

2008

• Consolidated SANs

• SPARC centric

• Project based delivery & design

• Siloed organization

• Tiered & shared virtualized servers &

SANS

• X86 standard

• Project driven

• Siloed organization

Virtual First

Shared

2010

• Multi-tenant virtual hosting platform

• MC application

transformation

• Capex & Opex savings

• Converged organization

Cloud

2012

• Service catalogue

- Self & Auto IT

• Service & utility focused organization

• Cost transparency

Automation Physical & Virtual Dynamic Capacity Converged Infrastructure


Infrastructure Evolution

Shared

2010

Cloud

2012

• Multi-tenant virtual hosting platform

• MC application

transformation

• Capex & Opex savings

• Converged organization

• Service catalogue

- Self & Auto IT

• Service & utility focused organization

• Cost transparency

Automation

SDDC

2014+

• Software Defines Storage

• Virtual Networking & Security

• Full charge back

• Integrated Network team

• Formal Automation team

ITaaS

SDDC:

All infrastructure

is virtualized and

delivered as a

service.

Policy driven

automation will

manage

configuration and

provisioning,

consumable

by APIs.

Dynamic Capacity Converged Infrastructure


Virtualization Software

vSphere Software

Defined Compute

ViPR Software

Defined Storage

NSX Software

Defined Network

vShield Software

Defined Security

Abstract, Leverage, Pool, Automate Software-Defined Data Center (SDDC)

Physical Hardware

Server Storage Network Security

ABSTRACT, LEVERAGE INTELLIGENCE


Our SDDC Strategy

EMC SRM

vCenter Operations

Manager

Log Insight

FILE BLOCK

2 PLATFORM

VM

O S

VM

O S

VM

O S

VM

O S APPS

vCHS

Integrated Provisioning, Backup, DR, HA, and Security

VMware NSX vSphere

Admin Portal

End-User Portal ITSM

vCloud Automation Center ITBM Enhanced Chargeback

O BJECT/ HDFS

Infrastructure as a Service

Database as a Service

Enterprise Platform as a Service

Object Storage as a Service 3

PLATFORM

APPS


ePaaS Improving Agility For Application Developers With PaaS

Challenge Resource intensive and lengthy process for creating application

development environments.

Configuration inconsistencies lead to instability and inability to scale cost-effectively

Businesses require increasing agility and sourcing around IT to get it

Results Deployments will be with in an hour instead of weeks

Payback of operational and capital costs within 1 year

Solution Deploying Platform as a Service solution using VMware operations

and automation tools, Puppet, and Vblock Flexible in deployment across private and public clouds


The ePaaS Platform Leverages SDDC

vCO Puppet Labs

Hyperic

vCOPS

EMC SRM

Cloud Portal

ePaaS Broker

Cloud CMDB Order Mgmt

Security Compute Storage Networking

vSphere VAAI/VASA vShield/NSX

vBlock - Powered by Intel® Xeon® Processor Technology

GemFire

Backup

IPAM

vFabric Application

.net Application

Monitoring

Cloud Fabric vCO


It’s NIGHT And DAY Different

4 Months to Deploy

2 ½ Months Design Time

600 Man-Hours

Ad Hoc

Complex to Support

Less Than a Day

1 Hour

0 Man-Hours

Standardized

Simple to Support


Durham Cloud Datacenter • 100% Virtualized

• 20,000 Sq. Ft. (expandable to 30,000 Sq. Ft.)

• Durham And Hopkinton Primary Sites

• Single Datacenter Operating System

• VCE Vblock Reference Architecture

• Cloud-Scale Federation—Data, Applications

• Runs EMC’s Mission Critical Applications

• Zero Data Loss Business Continuity

• Data Deduplication—At Source And Target


From Westborough To Durham

Data Center Migration

• 350 Applications

• 2,000+ Virtual Machines

• 6+ Petabytes of Data

• Migrated over the network

• Enabled by EMC and VMW • EMC SRDF, VPLEX

• VMware Site Recovery Manager, Storage vMotion

Westborough, MA Durham, NC

SVM SVM SRM

SRDF/A


Multi-Site Remote Replication

Enterprise DR Strategy

SRDF/A

SRDF/A

SRDF/S

SRDF/A

Tier 1 Durham Primary

Tier 1 Hopkinton Primary

600 Miles 600 Miles

10 Miles

Bunker Site Franklin, MA

Primary Hopkinton, MA

Bunker Site Research Triangle Park, NC

Primary Durham, NC

WAN

R21

R21

R11 R22

R11 R22

SRDF/S

10 Miles


Monitoring & Securing The Cloud

GLOBAL COMMAND CENTER

• State-Of-The-Art Infrastructure Management Tools

• Remotely Manage EMC’s Highly Virtualized Global

Data Centers

• Leverages EMC & VMware Tools

• Follow The Sun (24x7x365) Model

CRITICAL INCIDENT RESPONSE CENTER

• Monitoring & Remediating Security Events

• Preemptive Cyber Threat Intelligence

• Advanced Tools, Tactics, & Analytics

• Highly Skilled Security Analysts

• Leverages RSA Security Technology


2004-08 2009-11 2012-13

Infrastructure Focus Application Focus Operations Focus

Percentage of IT Spend On New Capabilities versus Keeping the Lights On

Approximate Time To Provision Application Environments

42%

40%

20% 21%

23%

25%

20%

~1 Day

7 Days

40 Days

60 Days

80 Days

90 Days

30 Days

Benefits Of Cloud Transformation


EMC IT Transformation Results

$157M C A P E X SAVI NGS ( A V O I D A N C E )

$212M O P E X SAVINGS (INFRASTRUCTURE)

94% OS IMAGES VIRTUALIZED

MISSION CRITICAL

APPLICATIONS VIRTUALIZED

95%

FLAT INFRASTRUCTURE HEADCOUNT EXPENSE

* Infrastructure OPEX savings were $212M, $146M of which were reinvested in new application capabilities, $66M was returned to the CFO



Metering Engine

Service Catalog


User Portal

Policy Engine

New Roles

Agile Processes



PRIVATE PUBLIC

LEGACY




C loud Fabric

A pplication Fabric

Data Fabric

HYBRID






Infrastructure


for Cloud


ITaaS


Consumption


A NEW IT

BUSINESS MODEL

Service Oriented

Market Driven

“P & L” Focused

Broker & Builder

ENABLING

TECHNOLOGY

Private, Hybrid, Public Cloud

End-To-End Automation

Financial Transparency

Self-Service Capabilities

DNA, SKILLS, ROLES

& ORGANIZATION

“Front Office” Capabilities

Service Accountabilities

Technology Breadth

Industrialized Operations

Transforming Into A Service Provider


Winning The Business with IT-As-A-Service Transforming ourselves into a competitive service provider

Optimizing IT Production for Business Consumption

Original State Target State

Project mindset Costing Best effort service Fielding requests Operating like a bureaucracy

Consumption mindset Service-based pricing Clear service level expectations Selling capabilities Operating like a business


IT Funding Moving From Flat Tax To Metered Chargeback

OLD WAY All Units Charged Flat Tax, Little Transparency

Separate IT Silos For Each Unit Inflexible, Inefficient IT

NEW WAY All Units Charged Pay-As-You-Go, Transparency

Pooled IT Resources Dynamic, Agile, Efficient

PRIVATE CLOUD


IT-As-A-Service Attributes

SELF

PRO V I S IO N ED CONSUMPTION

FUNDED

BROKERED AS WELL AS BUILT

T R A N S P A R E N T

PRICING A N D S E R V I C E L E V E L S

A U T O M A T E D DEPLOYMENT

BUILT-IN SECURITY AND GRC

S T A N D A R D I Z E D

SERVICES


IT-As-A-Service Framework

Platform- as-a-Service

VIRTUALIZED

D E S K T O P S CHOICE COMPUTING

User Experience-as-a-Service

Enterprise AppStore

MOBILE APP PLATFORM

Software- as-a-Service

P U B L I C

CLOUD O F F E R I N G S

MISSION CRITICAL A P P L IC AT IO N S

Line of Business

Applications

APPLICATION INTEGRATION

C L O U D

Pervasive Mobility

BAaaS/ BIG DATA

P R I V A T E

CLOUD Sca l abl e , E x ten s i b l e , Tr u ste d

Infrastructure-as-a-Service

SaaS


CLOUD SERVICES

EMC IT cloud9

SERVICE LEVELS

VIRTUAL SERVERS

WEB SERVERS

SERVICE PROVIDER HOSTING

MANAGED HOSTING/ STORAGE

• Provision Time • HA/DR

• RTO • RPO

• Change Control • Compliance

• Monitoring • Management

ENGINEERING LABS

TRY & BUY BUSINESS & IT MANAGED

HYBRID SOLUTIONS

LAB -AS-A-SERVICE

Infrastructure-As-A-Service Portfolio


Single Entry Point

Rich User Interface

Mobile-Enabled

Self-Service

Visibility To

Order Status

Embedded Policies

Browse And Search

Product Overview

View Specs

Compare Models

How-To’s, SLAs, FAQs

Community Support

infinIT Service Portal Enabling Informed Business Consumption


Cloud Management, Automation, Orchestration

Cloud Operations

Cloud Business

Govern and manage cloud services as a critical element of running IT like a

business.

Financial transparency

Industry norms

Prescriptive guidance

vCloud Automation Center

On-Demand, Self Service access to IT

Services

Integrated performance, capacity

and configuration management

Cost modeling and reporting for IT

Services

IT Business Management Suite

vCenter Operations

Management vCenter Log Insight



Metering Engine

Service Catalog


User Portal

Policy Engine

New Roles

Agile Processes



PRIVATE PUBLIC

LEGACY




C loud Fabric

A pplication Fabric

Data Fabric

HYBRID






Infrastructure


for Cloud


ITaaS


Consumption


52M TRANSACTIONS

PER DAY

SINGLE GLOBAL

INSTANCE ORACLE 11i

E-BUSINESS

SUITE APPLICATION

TIERS

70+ 8.8 BILLION R O W S O F D A T A

10g R2 ORACLE DATABASE

80K I O P S

Oracle 11i E-Business Suite Re-platform

Note: Based on EMC IT internal estimates

12TB DATABASE


Mission Critical Application On Vblock

AFTER

VCE Vblock

Intel Nehalem

128 Cores

10% CPU Utilization

VMware – Linux

Symmetrix VMAX

BEFORE

Sun Fire E25K

UltraSPARC IV

224 Cores

80% CPU Utilization

Solaris 10

Symmetrix DMX-3

Note: Based on EMC IT internal estimates

60% PRODUCTIVITY GAINS

$7 MILLION SAVED

10X PERFORMANCE


RELIABLE MESSSAGING

MO

NIT

ORIN

G

MANAGEM

ENT

TRANSFORMATION

SAP Mission Critical Applications

SAP Applications

Database

Application Integration Cloud (AIC)

Legacy Applications

DATA FABRIC

INTEGRATION

Fully Virtualized On Vblock

50+ LEGACY SYSTEMS

WEB SERVICES

ADAPTERS

BATCH SO

A

GO

VERNANCE

SUPPLIER RELATIONSHIP MANAGEMENT

ERP CENTRAL COMPONENT

BUSINESS WAREHOUSE

BUSINESS PLANNING & CONSOLIDATION

FINANCIAL SUPPLY CHAIN MANAGEMENT

SUPPLY CHAIN MANAGEMENT

ORACLE NON-RAC SQL SERVER


Application Integration Cloud

SaaS Platforms

Social

Partners Mobile EMC

PRIVATE CLOUD

APPLICATION INTEGRATION

CLOUD

App Server vFabric

Data Fabric

Monitoring & Management

Integration, Batch, Web Services

Common Data Model

Legacy Apps

New Apps

Data Warehouse

CRM ERP

Enterprise Applications

Integrate Across All EMC Applications


Prepare For The Third Platform

MILLIONS OF USERS

THOUSANDS OF APPS

HUNDREDS OF MILLIONS OF USERS

TENS OF THOUSANDS OF APPS

BILLIONS OF USERS

MILLIONS OF APPS


Third Platform Apps in the Enterprise

Outstanding Consumer-grade Experience delivered by:

• Mobile-first apps

• With embedded social capabilities

• Built on a ‘Platform as a Service’ cloud model

• Leveraging Deep Analytics for real-time decision making and predictive actions


Third Platform Convergence

IT as a Service Application Integration Cloud

Business Analytics as a Service EMC Connected Proactive Services (ECPS)

Social Business INSIDE EMC

Pervasive Mobility SAP Apps EMC MOBILE

AGILITY


Analytics

Data Governance

Data Sources

Big Data Platform

Tools & Consulting

MASTER DATA MANAGEMENT

D A T A QUALITY

PLANNING / WHAT-IF PREDICTIVE T E X T

ANALYTICS

UNSTRUCTURED STRUCTURED

D A T A INTEGRATION

DATA SCIENTIST

VISUALIZATION REPORTING DASHBOARDS

COLLABORATION

TRAINING SOLUTION DESIGN/

DEVELOPMENT

O T H E R S TRANSACTIONAL

D A T A MACHINE

DATA SOCIAL EXTERNAL

Big Data Analytics


Big Data Vision And Strategy

2010 2011 2012 2013 2014

Analytic Productivity Platform

Agile Process & Tools

Business Analytics As A Service

DIY Business Analytics

IT Consulting and Data Scientists

2. LIBERATE

3. CLOSE THE LOOP

Big Data Enabled Apps

Predictive Enterprise

Business Process Integration

Business Process Optimization

1. CONSOLIDATE

Enterprise Data Lake

Structured And Unstructured

Batch and Real-time Updates

Analytics Engines Big Data Infrastructure


– Self-Service Analytics on a

Unified Analytical Platform

– Analytical Workspaces for

Business Enablement

– Structured and

Unstructured Data

– Scale-out platform with

in-memory enablement

– Data integration and Data

Quality

– Flexibility of Analytical

Tools

– Advanced Data Scientist

Services

BAaaS Reference Architecture

Global

DW

BAaaS

GP DB/HD GP DB/HD

Tableau Reporting Tool

BO BJ

A nalytic Workspace

SA S Visual A nalytics Tool

O BIEE

MSFT Reports

GP DB/HD A nalytic Workspace

SA S A nalytics

R + Madlib

V isual Explorer

SAP

BW

Solution Manager

GP DB/HD A nalytic Workspace Local Data

Machine Data

Master Data

CRM

SAP

HANA

SQL Fire

Machine Data

Data Sources Data

Integration Data

Warehouse BAaaS

Analytics Tools


SECURITY CUSTOMER

BUSINESS

BAaaS Use Cases

Global Command

Center Incidents

Critical Incident Response Center

SALES

EMC Connected Proactive Services

IT

CORPORATE QUALITY MARKETING SALES

Maintenance Renewals

Disk Reliability

Shark Weeks and Cross-Sell

Global Command

Center Incidents


Preparing Our People

AGENTS OF CHANGE

NEW JOB FAMILIES

AGILE

MULTI-FACETED &

IT AS-A

BROKER

NEW SKILLS & ROLES

BRIDGE THE SILOS


CLOUD

ARCHITECT

DATA CENTER

ARCHITECT

DATA

SCIENCE

http://education.emc.com/cis

EMC Proven Professional Certifications


IT Transformation Roles And Skills

NEW ROLES

CLOUD CAPACITY PLANNER

STORAGE ADMIN

CLOUD ARCHITECT

NETWORK ADMIN

SYSTEMS ADMIN

BACKUP & RECOVERY

ADMIN

SECURITY CLOUD SECURITY

CLOUD ADMIN

SVC MGMT

TRADITIONAL ROLES


EMC IT Proven

www.emc.com/emcitproven

http://www.emc.com/emcitproven


Appendix


EMC IT Strategy The Playing Field

LOBs Employees Enterprise

Client Computing

(EUC)

Apps

and

Data

Platform

Customers

IT Innovation Stack


Four Customers Of EMC IT One External & Three Internal

CREDIBLE IT PEERS

INTEGRITY & AVAILABILITY

AGILITY & CHOICE

PRODUCTIVITY & EXPERIENCE

Examples • IT Transformation Playbook

• IT as a Service • Software Defined DC

• Platform as a Service

Characteristics Thought leadership through

EMC IT Proven and IT’s journey of transformation to best-run

software defined enterprise

Priorities • Agility

• Robustness • Cost savings/avoidance

• Revenue generation • Business productivity

Examples • Propel

• CRM • Master Data

• EMC.com

Characteristics Robust industrialized operation

at scale. Innovate and adapt to new business models while

governing corporate data

Priorities • High Availability

• Compliance • Security

• Critical Business Process Support

• Cross BU Optimization

Examples • BAaaS

• HR Transformation • ECPS

• ePaaS • Salesforce.com

Characteristics Enable platform for

co-developing products and apps, and for driving rapid

experimentation and innovation

Priorities • Rapid Experimentation

• Speed and Agility • Platforms for Innovation

• Competitive SLAs and cost to external providers

Examples • Mobility

• Desktops/Laptops • VDI as-a-Service

• Sync/Share • Apps

Characteristics Enable consumer grade

experience. Enhanced productivity through collaboration

platforms and mobile applications

Priorities • Experience

• Anytime/Anywhere/Anyway access to enabling services

• Ease of Use, Simple & Scalable

LINES OF BUSINESS EMPLOYEES THE ENTERPRISE EMC CUSTOMERS


IT Innovation Stack Separating Client Experience, Apps and Platforms

Enable productivity by providing independence to use any device, anywhere, anytime – Secure access via Smartphones, Tablets, PCs, Desktops, VDIs, Internet/WiFi, Internet of Things and all supported Operating Systems and Browsers; “Day in a life” delightful experience

Client Experience

Enable business processes and value-added functionality through applications and data – Mobile Apps, Web & Desktop Apps and Server Applications, Data as Information and Insight, Data as a service

Apps & Data

Enable infrastructure to store, manage, secure, access and analyze – Servers, Network, Storage, Private, Public and Hybrid Cloud, Encrypted and/or Secured Data and Big Data

Platform

A dapted from CEB Future of C orporate IT and Strategy documents


EMC’s IT

TRANSFORMATION

EMC's IT Transformation Journey ( EMC Forum 2014 )

Technology

Transcript of EMC's IT Transformation Journey ( EMC Forum 2014 )