EMC and Microsoft Alliance Overview

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EMC and Microsoft Alliance OverviewAccelerating to the Cloud and Aligning Big Data StrategiesNameTitleDate


Microsoft Environments Are Increasing In Complexity Physical Infrastructures Are Too Static To Address This Complexity

Different Microsoft

applications

Choices of on-

premise or hosted services

Multiple software versions

Challenges

Increasing Workloads Apps, Users and Data

Management Complexity

Increasing Cost and IT Inefficiency

Increasing App Availability and Recovery


Three Phase Journey To The Private Cloud

IT PRODUCTIONLower Cost

BUSINESS PRODUCTIONImprove Quality of Service

IT AS A SERVICEImprove Agility

Phase 1IT-Owned Applications

Phase 2Mission-Critical Applications

Phase 3Run IT as a Business

% V

irtua

lized

SimplicityEfficiencyProtection

ScalabilityContinuitySecurity

StandardizationAutomation


Virtual Infrastructure Effect For Microsoft

BETTER QUALITY OF SERVICE

EFFICIENCY

LOWER COST


EMC and Microsoft

Tiered/UnifiedStorage

Backup, Recovery, Archiving

BusinessContinuity

ContentManagement Security

VirtualInfrastructure

Microsoft

EMC

Desktop Server Enterprise Platform

LOB Applications

Most compelling infrastructure solutionsto store, protect, and virtualize

Microsoft information

EMC and MicrosoftHelping you accelerate to

the Private Cloud

Services

Most compelling platform to create, share, and use

information


EMC and Microsoft: A Unique Alliance

• EMC/MS shared view of importance of information• 16+ year, continually expanding partnership• Broad and deep partnership across products and

services• Joint sharing of intellectual property• EMC participates in Microsoft Technology Adopter

Programs (TAPs) and Rapid Deployment Programs (RDP)

• EMC participates in Microsoft Technology Adopter Programs (TAPs) and Rapid Deployment Programs (RDP)

• Significant internal deployments of each other’s technology

• Thousands of joint customers• CEO-sponsored worldwide go-to-market alliance• Quarterly executive reviews

16+ Microsoft Gold/Silver Competencies21x Time Partner of Year2,700+ consultants worldwideCooperative Support AgreementEquipment in Redmond labsLeading Microsoft consultancies


Award Winning Leadership and Certification

21 time Partner of the Year

• Recognized by Microsoft• Demonstrated a superior

level of expertise • Focused on delivering

significant customer value

The Value of Microsoft Gold Certification

Leadership• Expertise to optimize the use

of Microsoft tools and solutions.

• Improved customer satisfaction with superior Microsoft support

• Enhanced efficiency• Accelerated and predictable

project deployments


Why EMC Consulting For Microsoft?Experience Proven deployment experience that speeds implementation and minimizes risk

• Hundreds of SharePoint engagements• Over one million Exchange users migrated• Hundreds of thousands of desktop deployments• Hundreds of innovative user experience and enterprise search designs• Tested and documented Proven Solutions and best practices to reduce TCO

Talent Thought leaders with elite certifications provide in-depth expertise and insight

• Worldwide consultants certified as Microsoft MVPs, MCPs, Rangers/Masters and Certified Architects, VMware VCPs, and security: CISSP, CISA, CISM

• Ranked #2 Interactive Agency on the New Media Age Top 100; winner Best Online Initiative at The Card Awards

Partner RelationshipsComprehensive alliances leverage the leadership and innovation of complimentary organizations

• Microsoft Global System Integrator, Global Alliance Partner, Worldwide ISV• Microsoft Gold Certified Partner with 16 Competencies• 21-time Partner of the Year winner; FASTforward Enterprise Search Innovation Award• Participant in Microsoft Technology Adopter Programs (TAPS)


EMC Microsoft Global SolutionsFocusing On Best Practices For Journey To The Cloud

Virtualization

Tiered/ Unified Storage

Backup and Recovery

Business Continuity

Management

SecurityContent

Management / Archiving

• Private Cloud solutions and support for VMware and Windows Server Hyper-V

• Fully Automated Storage Tiering (FAST) / Virtual Provisioning (VP)

• End to end process automation/integration with native Microsoft tools

• Consistent, simplified data protection across Microsoft applications

• Integration with Microsoft System Center and support for PowerShell

• RSA integration with Microsoft technologies – Windows Server, SQL Server, SharePoint, Exchange

• Exchange and SharePoint Archiving, Documentum integration with SharePoint, Document capture with Captiva


EMC/Microsoft Alignment Areas

Joint AllianceManagement

Activities

Engineeringroadmapalliance

Productqualification

Customerservices

Solutiondevelopment

Professionalservices

Customerengagement


EMC Today and Future Focus Areas with Microsoft

1. Microsoft Hyper-V and Management- Deepen EMC storage integration with Microsoft System Center- Develop Microsoft “Fast Track” validated reference architectures

2. Exchange Server- EMC Proven solutions for Exchange 2010 (VMAX, VNX, Virtualization)- Exchange 15 planning and readiness (expected release 2H2012)

3. Enterprise SQL Server- Enterprise scalable SQL Server with EMC Flash and storage tiering- Develop Microsoft “Fast Track” validated DW reference architectures

4. Advanced Collaboration with SharePoint- EMC Proven Solutions (scalability, backup and recovery)


Overview – Engineering and Technology integration efforts• EMC Engineering alignment in Redmond

• Dedicated EMC resources working directly with Microsoft product groups• Outputs: whitepapers, best practices, value-added alignment with current

Microsoft products

• EMC Product Groups• EMC Product management resources• Outputs: EMC product roadmap alignment and readiness with new Microsoft

products

• EMC Proven Solutions• EMC Proven Solutions team (Microsoft solutions lead, lab resources, marketing)• Outputs: Tested business scenarios, pre-sales implementation guidance/tools,

training/readiness

• Strategic Technical Integration• Senior EMC and Microsoft technology experts• Outputs: strategic platform alignment with view towards next 18months


EMC Support for Microsoft Virtualization

Technology Integration and Extensions for:

Storage Management and Optimization

Backup and Recovery

Business Continuity

Proven Solutions Application IntegrationSQL, SharePoint, Exchange, VDI

EMC Consulting Services Expertise

Gold Certified Partner for Microsoft Virtualization

Breadth of Service Offerings


Maximize Existing Management ProcessesIntegrated And Automated Management • Integration with

Microsoft System Center

• Maximize ease of use for existing Microsoft environments

• Utilize existing tools and knowledge

• Manage physical and virtual infrastructure from single console

– Planning – Deployment– Optimization


EMC Integration with Microsoft System Center and Hyper-V

Microsoft System Center

• SCOM Storage Visualization– EMC Management Packs for VNX, VMAX– Storage Visualization through System

Center– Health Reporting on SAN objects

• EMC PRO Pack for VMM– Detect when space is low on volume– Present administrator with option to

migrate VMs to larger volume• System Center Orchestrator

– Ability to provide workflow between System Center components

– Examples: New storage volumes, add host to volumes

– Customize Integration Packs

Microsoft Windows Server 2008 R2 Hyper-V

• Storage Management and Optimization

– PowerPath Virtual Edition– EMC Storage Integrator– Powershell Toolkit Storage Provisioning

• Backup and Recovery– Hyper-V Parent & Child Protection– Application Protection

• Business Continuity– Local & Remote Replication– Support for Clusters & CSVs– Storage Federation

• Proven Solutions Application Integration

– SQL, SharePoint, Exchange, VDI


Automating EMC Storage FunctionsEMC has created PowerShell commands to automate storage functions such as..

• Create new storage volumes• Create and assign LUNs• Provide server access to LUNs• Create snapshots• Remove volumes, LUNs, snaps

Enabling simplified management:• Rapid deployment of large scale

storage and virtual machines• Automation of snapshots for VM

deployment• Ability for end users to request new

VM images while automating storage resources

Leveraging The Microsoft Tools You Know…


Ready for Mission Critical SQL ServerTiered Storage

With EMC FAST Cache applications run twice as fast, with 80% less tuningReduced costs: 38% in acquisition & 45% in power/coolingIncreased CPU utilization: from 60% to 70% (case 1) and from 73% to 95% (case 2)

High AvailabilityFailover clustering with VMAX SRDF/CE can drive local site RTO in 41-45 seconds, and remote site RTO as low as 1 min 37 sec

Next generation backup/recovery solutions85% reduction in back up storage utilization and drastically reduced backup times (4 days to 10 hours!)

Proven scalability and PerformanceDocumentum on SQL Server 2008 set ECM performance benchmarks

Advanced Data Warehouse and Business Intelligence SkillsInnovative Services like BI for Infrastructure


SQL Server 2008 R2• Data Warehousing – Fast Track and Parallel Data Warehouse

• EMC is a Fast Track and PDW partner• Deep EMC investments in Microsoft labs and MTC roll-out• EMC Consulting services engagement with Dell and Bull

• Bundles to compete with Exadata• Pre-configured HW configurations including Dell, potentially Cisco• Multiple workload support (DW and OLTP)

• SQL Alignment – 4 Pillars• Business Intelligence: EMC Services Accelerator approach• Data Warehousing: EMC Services and pre-tested storage• Oracle migrations: EMC Consulting, Safe Passage program• Mission-Critical SQL Server

• EMC Fully Automated Storage Tiering (FAST) integration

• SQL Server 12 (Denali) Launch Partner


Mission-critical Performance: Microsoft SQL Server and EMC Flash Drives and EMC storage tiering

Flash storage test results:• Response times up to 10x that of traditional

storage• Delivers up to 30x more IOs than standard

disks• Reduces energy requirements by up to 38%• No moving parts for high reliability

Storage tiering test results:• 2-8x application performance improvement• Up to 80% lower storage costs and less

energy


Exchange Server 2010• Exchange 2010 Tested Solutions Program

• New MS program providing implementation guidance for E2010• Focus on testing physical and virtual Exchange configurations• EMC engaged with Cisco and Dell – Hyper-V based scenarios

• Synchronous API integration• Exchange provided API to enable 3rd party replication with E2010 • EMC first partner to develop solutions around API

• Exchange Solution Reviewed Program (ESRP) v3.0• Next version of MS program to test E2010 scenarios with storage • EMC has led storage vendors in ESRP entries in prior versions

• Continuing conversations• TCO analysis - EMC Storage Calculator• SourceOne archiving positioning• Monthly engineering calls


Optimizing Microsoft Exchange

Exchange Recovery Complex and time consuming

Exchange ManagementMultiples tools, dependant on IT for storage

Balancing costs with meeting SLAsReduce cost and deliver on service levels

• Point in time recovery −No need to go back hours and then roll

forward• Autonomy

−Recovery without engaging storage admin• Simple drag and drop

−Recovery of a message, mailbox, server, or site

• Single Tool−For replicas and recovery for all MS

apps• Simple storage provisioning

−Provision your own storage quickly

• Exchange virtualization−Minimize HW costs, simplify

management, and deliver higher service levels

• Consulting Services−To help you transition to a virtualized

Exchange environment

Your challenges… EMC Delivers…


EMC Consulting ServicesStrategize • Advise • Architect • Implement • Upgrade • Manage • Support

End-to-End Capabilities for Microsoft SharePoint

Virtual Infrastructure

Tiered/Unified Storage

Backup, Recovery, Archive

Business Continuity

Content ManagementInformationGovernance

Security

EMC helps you successfully plan, design, deploy, upgrade and manage SharePoint

EMC Information Infrastructure


“EMC was able to create an extremely reliable, high-performance and automated adCenter environment with an attractive total cost of ownership,”

Brian Garrett Vice President

ESG Lab, Enterprise Strategy Group

2x

91% Reduction in storage rack space

92% Savings in energy requirements

69% Reduction in overall TCO over 5 year period

Increase in storage utilization

Microsoft adCenterThe Impact Of Consolidation And EMC Infrastructure


• 21x Time Partner of Year• 16+ Gold and Silver Microsoft

Competencies• 2,700+ consultants worldwide• Cooperative Support Agreement• Joint Use of Technology• CEO Sponsored GTM Agreement• Equipment in Numerous Redmond labs


Top 5 Reasons Why EMC for Microsoft

1) EMC and Microsoft have been engaged as strategic partners for over 16 years

2) EMC has over 300 published technical solutions and another 100 data sheets on Microsoft technologies

3) EMC is one of Microsoft’s Top Strategic Alliances

4) EMC has Hundreds of Microsoft Certified Professionals (MCPs)

5) Microsoft is one of EMC’s Top 5 customers with over 400 Unified Storage and 40 Symmetrix installed worldwide


Getting Started with EMC

Transformation

Strategize • Advise • Architect • Implement • Manage • Support

Cloud

Tiered / Unified Storage

Virtual Infrastructu

re Managemen

t

Backup, Recovery ,

ArchiveBusiness

ContinuityTrust

Governance Security


THANK YOU


EMC Consulting consistently earns recognition from clients andindustry peers.

Ranked #1 in the US by Microsoft in number of technology deployments for 2009

Recognized for over twenty regional and global partner of the year awards, including:

2009 Global Partner of the Year Winner for Notes to SharePoint Transitions2006 and 2008 Global Partner of the Year Winner for Business Process Integration2005 and 2006 Global Partner of the Year Winner for Information Worker / Collaboration Solutions 2009 Global Digital Agency of the Year Finalist2009 Notes Transition Partner of the Year2009 Global Partner of the Year Finalist for Custom Development 2009 FAST forward Enterprise Search Innovation Award

Selected for participation in TAPs/RDPs for:MOSS 2007, SharePoint 2010, Office 2007 & 2010, Exchange 2007 & 2010, Window 7, Forefront, SQL Server 2008, OCS, Surface, ASP.NET, Silverlight, Azure, FAST.


Virtualizing ExchangeSherWeb

Situation• Software-as-a-Service (SaaS) Leader • 70,000+ Exchange Mailboxes• Needed to provide increased service levels

to customersSupport Microsoft Exchange 2010 mailbox

capacities up to 25 gigabytesMaintain superior levels of performance and

availability

• Cost pressure

Solution• EMC CLARiiON CX4 Networked Storage• EMC CLARiiON Virtual Provisioning• EMC Navisphere• EMC PowerPath

Business Benefits• EMC Virtual

Provisioning Helped Increase Competitive Advantage in Exchange Hosting Market

• 94% Less Storage Infrastructure

• Increased Storage Utilization by 20%

• Deploy New Virtual Servers In Hours vs. Weeks

• 50% Savings In Power And Cooling

KPIs

Consolidation

server virtualization

Powerand cooling

Time in hrs/secs


Consolidate and Virtualize ApplicationsIsle Of Man Government

Situation• Embarked on IT transformation to deliver

efficient, customer led delivery of public services

• Needed to improve service levels and performance in a cost efficient manner

Solution• Consolidate all critical applications in a

single shared virtual cloud environment• EMC VPLEX Metro• EMC Celerra Flash Drives• EMC Celerra NS-120 and Celerra NS-480• EMC Centera File Archiver

Business Benefits• Increased

performance by eight times

• Improved storage utilization

• Data recovery for key applications – 60 seconds or less

• 15% decrease in operating costs

• Synchronized realtime data relocation for virtual machines environments

• SAN capacity has tripled

KPIs

Performance8x

Consolidation

Save money

Availability


Consolidating SQL ServerMicrosoft adCenter

Situation• Needed to create a massively scalable

foundation for Microsoft adCenter Business Intelligence (BI) platform

• Massive data growth due to Yahoo! integration

• Users require performance• Business and IT need to lower costs

Solution• Consolidated BI platform/application and IT

infrastructure that provides capacity on demand

• EMC VMAX • Virtual Provisioning• EMC Consulting Services

Business Benefits• 92% savings in

energy requirements

• 91% reduction in storage rack space

• 69% reduction in total cost of storage over 5 years

• Increased storage utilization to 70%

KPIs

Consolidation

Save money

Simplified

Business Intelligence

EMC and Microsoft Alliance Overview

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