EMC Academic Forum Russia 2012 · 16.11.2012 · EMC Academic Forum Russia 2012 ... UC Berkeley,....

1 © Copyright 2012 EMC Corporation. All rights reserved.

EMC Academic Forum Russia 2012

November 12-16

2nd annual EMC academic conference in Russia & CIS


Waves Of Change

Cloud Computing

Minicomputer

Mainframe

PC/ Microprocessor

Networked/ Distributed Computing


Cloud – A New Architecture

Dedicated, Vertical Stacks

Old World – Physical New World – Virtual

Dynamic Pools Of Compute & Storage


Virtualization Platform

Cloud Infrastructure Requirements

Dedicated, Vertical Stacks

Old World – Physical Application Platform

Managem

ent Cloud Infrastructure


Cloud Infrastructure


Flash SATA

Automated Storage Tiering


CLOUD TRANSFORMS IT


Private Cloud Public Cloud

Which Deployment Model Will Win ?


The Journey To Your Cloud Enterprise IT Has Many Problems

Complex Expensive Inflexible

Siloed

Enterprise IT


The Journey To Your Cloud The Public Cloud Has Broad Appeal


Siloed

Enterprise IT

Simple Low Cost Flexible Dynamic

Public Cloud


Infrastructure


Siloed

Private Cloud Is A Logical First Step

The Journey To Your Cloud: Infrastructure

Private Cloud

“70% Will Spend More On Private Cloud Through 2012” GARTNER DATA CENTER CONFERENCE 2009

Enterprise IT Public Cloud

Simple Low Cost Flexible Dynamic

Trusted Controlled

Reliable Secure


EMC Trusted Service Providers

Private Cloud Public Cloud

100000’s 1000’s


Hybrid Clouds Will Become Pervasive

Private Cloud

Public Cloud

Hybrid Cloud


TRUST TRANSFORMS

CLOUD


Static (Bolt-On) Defenses Signature-Based, At Perimeter

Static Infrastructure Physical, IT Controlled

Static Attacks Generic, Systems-Based

Old World: Static Security


Dynamic (Built-In) Defenses Analytics & Risk-Based

Dynamic Infrastructure Virtual, User-Centric

Dynamic Attacks Targeted, Human-Based

New World: Dynamic Security

Public Clouds

Hybrid Cloud


BIG DATA TRANSFORMS BUSINESS


IN 2000 THE WORLD GENERATED

TWO EXABYTES OF NEW INFORMATION

Sources: “How Much Information?” Peter Lyman and Hal Varian, UC Berkeley,. 2011 IDC Digital Universe Study.


Sources: “How Much Information?” Peter Lyman and Hal Varian, UC Berkeley,. 2011 IDC Digital Universe Study.

IN 2000 THE WORLD GENERATED

TWO EXABYTES OF NEW INFORMATION

EVERY DAY


What’s Driving The Data Deluge?

Geophysical Exploration

Medical Imaging

Video Surveillance Mobile Sensors

Video Rendering

Gene Sequencing

Smart Grids

Social Media

READING METERS EVERY 15 MINS. IS 3,000X MORE DATA INTENSIVE

COST TO SEQUENCE

ONE GENOME HAS FALLEN FROM

$100M IN 2001 TO $10K IN 2011

FACEBOOK GROWS BY

250 MILLION PHOTOS / DAY


Big Data Transforms Retail Banking

“We leveraged the profitability system to analyze historical data and create a new set of assumptions for our loan officer.”

• Reduce customer attrition

– Proactive customer contact

• Increase revenue per customer

– Recommend products based on purchasing trends

• Improved operational efficiency

– Staff branches based on “who” banks “where”


All Data Faster Answers Elastic & Scalable 1

The Journey To Big Data

2 Data Science Collaboration Self-Service

Agile Analytics People & Productivity Focus

3 Real Time Decisions New Applications Data Monetization

Analytic Productivity Platform

Agile Process & Tools

Predictive Enterprise Application Focus

Big Data Enabled Apps

Big Data Infrastructure Technology Focus

Analytics Engines

Cloud Infrastructure

Analytic Engines


INFORMATION

NEW & EXISTING BUSINESS APPLICATIONS

VMWARE CLOUD OS VMWARE CLOUD OS

NEW DEVICES

INFORMATION STORAGE INFORMATION PROTECTION

NEW ANALYTIC APPLICATIONS

EMC Portfolio


EMC Overview

EMC at a Glance • Revenues (2011): $20B • Projected Revenue (2012): $22B • Fortune 500 Rank (2011): 152 • Employees: ≈ 53,500 • Countries with EMC operations: 85 • R&D investment (2011): ≈ $2B • Total cash and investments (2011): $10.8B • Market capitalization: ~$45B (12/30/11) • Founded: 1979

Recognized Leadership • #1 external storage • #1 external RAID • #1 networked storage • #1 NAS • #1 total storage software • #1 storage management

software • #1 device management

software

EMC is a global leader in enabling businesses and service providers to transform their operations and deliver

Information Technology as a service. Fundamental to this transformation is cloud computing. Through innovative products and services, EMC accelerates the journey to cloud computing, helping IT departments to store, manage, protect and analyze their most valuable asset — information — in a more agile, trusted and cost-efficient way.

http://www.emc.com/about/corp_profile/software_fmaily_additions.jsp


Serial Innovator, Market Consolidator 9-Year $26.8B Investment In Market Leading Technology 2003-2011

M&A $14.5B

R&D $12.3B

2003 AND BEFORE

2005

2007

2009

ENTERPRISE

STORAGE

INFORMATION

LIFECYCLE

MANAGEMENT

INFORMATION

& VIRTUAL

INFRASTRUCTURE

JOURNEY

TO THE

CLOUD

CLOUD &

BIG DATA


Our Global Presence

Melbourne, Australia

Rio de Janeiro, Brazil

Hopkinton, MA Global Headquarters

Bedford, MA

Franklin, MA

Cambridge, MA

Roy, UT

Singapore

Durham, NC Apex, NC

Irvine, CA

Burlington, Ontario

Duluth, GA

Santa Clara, CA

Palo Alto, CA

Pleasanton, CA

Bangalore, India

Brentford, UK Vienna, Austria

Pau, France

Rotterdam, Netherlands

St. Petersburg, Russia

Cairo, Egypt

Tel Aviv, Israel

Beijing, China

Shanghai, China

Tokyo, Japan

Seoul, S. Korea

Be'er Sheva, Israel

R&D Center

Centers of Excellence

Customer Support Center

Executive Briefing Center

Global Solution and Engineering Center

Manufacturing Center

Direct Presence

Seattle, WA

Chengdu, China

as of June 30, 2011

Sydney, Australia

Cork, Ireland 50,000 people 83 countries


EMC Russia CoE @ a glance

Grand opening on June 1, 2007

About 270 people today (August 2012)

82% MS, 6%PhD

Projects for 7 EMC Corp. Business Units

Strong and well-developed University Relations Program

Internal and External R&D Programs

EMC Academic Forum Russia 2012 · 16.11.2012 · EMC Academic Forum Russia 2012 ... UC Berkeley,....

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