COMPANYPRESENTATION 2017

2015

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Introducing Us

Where we work

What we do

Our Services

How we work with you

Why work with us?

Who we are

Who we work with

References

Contact us

CONTENTS

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3 Introducing Us

WE REDUCE UNCERTAINTY AND PROVIDE YOU WITH A SOLID BASIS FOR YOUR BUSINESS DECISIONS TO HELP YOU ACHIEVE YOUR STRATEGIC OBJECTIVES IN NEW AND EXISTING MARKETS.

EMBS GROUP IS A PROVIDEROF BUSINESS INTELLIGENCE AND MARKET RESEARCHSERVICES.

As an ESOMAR Member, we comply with the ICC/ESOMAR Code onMarket and Social Research and ESOMAR World Research Guidelines.

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Where we work

We are specialists in EUROPE AND CENTRAL ASIA,and capable of successfully delivering market intelligence

projects for ANY COUNTRY GLOBALLY.

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What we doALL OF OUR PROJECTS ARE TAILOR-MADE AND DESIGNED SPECIFICALLY TO SOLVE OUR CLIENTS’ BUSINESS ISSUES. AS A RESULT THEY ARE OFTEN A MIX OF DIFFERENT SERVICES WE OFFER AND DIFFERENT METHODOLOGIES WE EMPLOY.

MARKET ENTRY STRATEGY DEVELOPMENTCOMPETITIVE INTELLIGENCESTRATEGIC DOCUMENTATIONSECTOR ANALYSIS

PRODUCT TESTINGCUSTOMER SERVICE RESEARCHPRICE SENSITIVITYCONSUMER BEHAVIOR TESTPRICE TESTING

BRAND AWARENESSBRAND IMAGE

STRATEGIC SOURCINGVENDOR MANAGEMENTDISTRIBUTION NETWORK DEVELOPMENTDISTRIBUTION CHANNELS DEVELOPMENTDISTRIBUTOR MANAGEMENT

CUSTOMER SATISFACTIONMARKET SEGMENTATIONUSAGE AND ATTITUDE STUDY

What does the market thinkabout your products and services?

What are keys to succeedingin your target markets?

Optimize your supplyand distribution networks.

How is your brandperceived on the market?

Get closer to yourcustomers than ever before.

BRANDAND

COMMUNICATION

CONSUMERSAND

BUSINESSES

SUPPLYAND

DISTRIBUTIONPRODUCTS

ANDSERVICES

MARKETSAND

COMPETITORS

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Our Services

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STRATEGIC DOCUMENTATIONCreate research driven, professional documents that support your strategic business objectives.

SECTOR ANALYSISGet the in-depth view on what’s happening in your target sector so you can achieve better results... faster.

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BRAND IMAGEWhat do customers really think of your brand and what can you do to enhance their perception?

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STRATEGIC SOURCINGSave money and boost productivity by optimising your sourcing strategies in new or existing mar-kets.

VENDOR MANAGEMENTMaster your vendor ecosystem and ensure you’re extracting maximum value from your relationships with suppliers.

DISTRIBUTION NETWORK DEVELOPMENTFind the right partners, distribution channels and distributors for the markets you plan to enter.

DISTRIBUTION CHANNELS DEVELOPMENTOnline? The biggest retail stores? The emerging players? Are your products stocked where you need them to be?

DISTRIBUTOR MANAGEMENTBuild better, stronger, more productive relation-ships and maximise the value of your distributor ecosystem.

PRICE TESTINGCheck your products are priced in line with customer expectations and your market ambi-tions.

MARKET ENTRY STRATEGY DEVELOPMENT Understand what makes your target market tick and devise a strategy for success.

COMPETITIVE INTELLIGENCEFind out what your competition is doing and what it takes to succeed on your target market.

PRODUCT TESTINGFind out what the market thinks about your and your rivals’ products, and strategies accordingly.

CUSTOMER SERVICE RESEARCH How do your customers feel about the way they’re being served? Find out and learn how to serve them better.

PRICE SENSITIVITYFind the pricing ‘sweet spot’ for your products and achieve increased market share.

BRAND AWARENESSWhere do you stand in the all-important battle for mind share?

CONSUMER BEHAVIOR TESTUnderstand how your customers interact with your goods and services, and then learn to serve them better.

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CUSTOMER SATISFACTIONFind out just how satisfied – or dissatisfied – your customers are with your products or services.

USAGE AND ATTITUDE STUDYLearn more about your customers – their habits, behaviour, preferences and attitudes – so that you can market and sell to them better.

MARKET SEGMENTATIONLearn about the makeup of your market and target customers more effectively.

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WE UNDERSTAND THAT EACH CLIENT AND BUSINESS CHALLENGE IS UNIQUE.WE TAILOR THE APPROACH BELOW TO MEET YOUR INDIVIDUAL NEEDS.

DESIGN YOUR OPTIMAL

APPROACHWE GO

TO WORK

WE PRESENTOUR FINDINGS

TO YOU

How we work with you

We talk – either in person or through a series of conference calls – to discuss your business objectives and market intelligence needs. We understand that every client and market situation is different. By understanding what you want to achieve, when you want to achieve it and what your budget is, we are better able to propose the right solution.

DISCUSSYOUR NEEDS

AND OBJECTIVES

Based on our initial discussions, we will build a solution that addresses your business objectives and is aligned to your time and budgetary requirements. Your return on investment is our main measure of success – we don’t want you to buy services that don’t address your business needs.

Once we have agreed upon a project scope that meets your needs, we set about delivering answers to your questions and solutions to your challenges. Our team of specialists will conduct the appropriate research, and will report back to you at regular, agreed-upon intervals, so you know what’s happening at every stage of the project. Projects are conducted according to proven, industry-standard methodologies, and run by frien-dly, professional project owners.

Based on the nature of the project, we’ll present our findings to you in the format that best meets your needs. We can present our findings to you in person, on a conference call, or in the form of a professional report that you can distribute within your orga-nization. Our goal is to ensure you derive real value from our findings and we will provide insight in the form that best suits your needs and organisation.

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Why work with us?AT EMBS WE ARE FOCUSED ON PROVIDING SOLUTIONS TO REAL BUSINESS PROBLEMS. OUR APPROACH IS UNDERPINNED BY OUR COMMITMENT TO PROFESSIONALISM, A DESIRE TO UNDERSTAND YOUR NEEDS, OUR NETWORK OF CONTACTS AND OUR PRIDE IN PROVIDING HIGH-QUALITY CUSTOMER SERVICE.

We have carried out hundreds of projects forthe world’s largest organizations as well as SMEs.

We know how to find and reach the right people and how to engage them.

We love a challenge and difficult topics.

We specialize in B2B.

We communicate openly.

We do not hide problems from you.

You always have direct access to your Project Manager and other Senior EMBS team members.

We provide regular, timely updates on the status of your project.

We focus on your needs.

We play in your team - your success is our success.

We are honest and transparent - we know how important this is.

Our first step is always to deeply understand your business and objectives.

An extensive network of trusted key opinion leaders and industry specialists.

Covering a broad range of industries across a large geographic area.

Additionally a large network of proven partners outside our core geographies.

Ability to draw upon this wide and diverse range of expertise, expert opinion and viewpoints.

We believe that doing business together can – and

should be – an enjoyable experience.

We aspire for our relationships with clients to be open, professional and

friendly.

Experience Understanding

ContactsCommunication

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Who we are

EMBS GROUP IS LED BY HIGHLY DRIVEN PROFESSIONALS WITH EXTENSIVE EXPERIENCE OF HELPING BUSINESS LEADERS FROM AROUND THE WORLD ACHIEVE THEIR STRATEGIC OBJECTIVES.

Stathis is a highly experienced leader of business advisory projects. He has a wealth of experience working to help business leaders from around the

world achieve their strategic and business goals.

Stathis has worked on a wide range of large-scale strategic projects, ranging from client due diligence to preparations for Initial Public Offerings (IPO). These achievements include having led a Moscow-based

research team for one of the largest IPOs to have taken place in Russia.

Metodija is a Vice President at EMBS Group. He speaks six languages and is a specialist in managing and leading multi-country research, consulting and advisory projects in Central and South East Europe.

He has extensive experience advising global companies on market intelligence, ranging from market entry strategies to detailed industry

analysis.

Prior to advising private entities on how best to achieve their goals, Metodija worked for USAID and UNDP and also spent time assisting and advising local

governments on local and sustainable economic development. Metodija studied at the Ss. Cyril and Methodius University in Skopje, Macedonia, and the Kozminski University in Warsaw, Poland, before going on to complete an MSc in International Business & Management at the University of Bradford.

A research professional with over a decade’s worth of experience, Tomek specialises in quantitative research and statistical data analysis, and is adept at managing large-scale projects across multiple countries.

STATHIS KARAPLIOS | Managing Director

In addition to leading business advisory projects, Stathis excels at training and mentoring young consultants and researchers – a skill honed while heading up the Consultancy division for one of Central Eastern Europe’s leading providers of market intelligence services.

Stathis studied at undergraduate level at the University of Economics in Kraków, and the University of Navarra in Spain. He then returned to Kraków to complete a Master’s Degree in International Business.

METODIJA PAPAZOSKI | Vice President

Tomek has extensive experience using CATI, face-to-face, central locatio-n/in hall, desk research and expert opinions surveys. Clients value Tomek’s

ability to recommend the right research methodologies for their projects and he is regarded by his peers as a thought leader in the fields of FMCG, the

medical and pharmaceutical market, construction, power, petrochemicals, metallurgy, publishing and printing, IT and telecommunications.

Tomek holds a degree in sociology from the Institute of Sociology of the Jagiellonian University in Kraków. He specialised in sociology of economy and market research.

TOMEK DELUGA | Head of Research

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Who we work with

EACH CLIENT, EACH MARKET AND EACH SECTOR OR SUB-SECTOR IS DIFFERENT. This understanding is evident in the way we work with our clients.

PRIVATELY OWNEDinternational, national and

local businesses

CONSULTING AND RESEARCH COMPANIES

STOCK LISTEDnational and

multi-national companies

GOVERNMENT BODIESincluding commercial departments,

consulates, etc.

We understand that budgets and resource availability differ from client to client. That’s why we have a range of solutions from location tests and mystery shopping, through to quick consulting and comprehensive long-term consultancy projects that require setting up temporary call centres and research times.

We know from many years of experience that, depending on their size and struc-ture, different clients have different expectations, different stakeholders to satis-fy, and different compliance requirements. Our knowledge of working in both the public and private sector helps us to help you satisfy each of these requirements and expectations.

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ReferencesWE HAVE A STRONG TRACK RECORD OF HELPING OUR CLIENTS ACHIEVE THEIR BUSINESS OBJECTIVES.

Through research findings, we were provided with valuable information on the current market situation, competitive envi-

ronment and customer demand. This research gives us a stable foundation for further growth on the Baltic market.”

We are highly satisfied with the research EMBS Group carried out and the result exceeded our expectations, which is especially impressive considering constant changes on the market, as well as lack of reliable data, making the study and analysis a very challen-ging task.”

EMBS specialists proved themselves to be highly qualified individuals, who possess all the

essential skills and tools. The company’s analysts have a deep understanding of the market, which ensured collaboration on all stages of research.”

I asked for a support to explore supply base in CEE and because of this we had the opportunity to work with Metodija and his colleagues. He was very professional and ready also to play together with us in the arena. The results he provided were excellent and now we continue to use the output of his con-sultancy with very good results. He also was able to build an effective and excellent team spirit … in case we have new projects he'll be the first we'll look for a support.”

I had the pleasure to work with Stathis as part of a key project for our European business. I found him to be a consummate professional

with a detailed knowledge of the region, which enabled him to quickly and effectively deliver the results we were looking for. He is a team player who worked well with our local team and was also willing to go the extra mile when the project so required. I would have no hesitation in seeking his advice and support in the future.”

In the course of our collaboration, EMBS showed advanced expertise in market research methodology,

knowledge of information sources and consistent elabo-ration of all the details on our technical assignment.”

On behalf of everyone involved from our side, I would like to thank you once again for such a great result.

After being able to go through the report, we can say that you have covered our expected scope very well.”

We are very happy with the way this project was going.Delivery: you provided material and information as requested, you understood the subject matter as you were really digging deep. You played quite an important role during the workshop. Very responsive: you met the final deadlines, worked very hard, very flexible and approachable.... very open and happy to go the extra mile. Project management: very good, you kept us informed about the progress, advised on certain constraints, really tried to help when/if required. We will certainly consider you for any future project.”

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OUTUS

11CONSULTING

advisory

COMPETITIVE PRICING

Sectora l Analys is

strategic documentation

market

strategy

product

customer service

brand

brand awareness

commercial

MARKET RESEARCH

vendor

distribution

sales network

SUPPLY CHAIN

PRICE customer

customer

usage

market

market intelligence

business

fieldwork

interviews

focus groups

PRIMARY

secondary

estimationsentry

imageINTELLIGENCE

testing

PRICETESTING

deskresearch

research

development

due diligence

SENSITIVITY

channels

andattitude

management

SOURCES

behavior

insights

sourcessatisfaction

segmentation

development

B2B

B2C

statisticalanalysis

B2B

SWOT

CATIB2B

conjoint analysisCAPI

SWOT

mar

ket

B2B

entr

y

interviews

CATI

desk

rese

arch

proc

urem

ent CAWI

SUPPLYCHAIN

LOCATIONCENTRAL

TESTS

busin

ess d

evelo

pmen

t

prim

ary s

ourc

es

methodology

SWOT

survey

CATI

observationcopy tests

concepttests

copy

tests

desk

rese

arch

B2C

survey

survey

key performance indicator

effec

tiven

ess

riskassessment

CATI

B2B

B2C

SWOT

copytests

CAPI

riskassessment

AdvisoryC

ATI

Advisory

MARKETEN

TRY

methodology

product testingobservation

SURVEY

B2C

BRAN

DIM

AGE

concept

tests

effectivenessB2C

pricetesting

customer behavior

SWOT

conjoint analysis

commercialdue diligence

pricetesting

consultingC

API

copytests

desk

rese

arch

CAPI

interviewsC

ATI

interviews

Advisory

copytests

effectiveness

survey

copytests

CATI

CAWI

consulting

secondary sourcesSW

OT

B2B

CATI

strategicsourcing

businessintelligence

EMBS GroupAl. SOSNOWA 2a30-224 Kraków | POLAND

+ 48 12 376 87 40+ 48 12 376 87 50

OFFICEFAX

info@embs-group.comContact us

Information is everywhere, intelligence is UNIQUE.