Embracing the Power of the Social Fundraising Effect

February 10, 2014

Embracing the Power of the Social Fundraising

Effect

Change, Change, Change[ social media trends & stats ]

Facebook’s CFO said the site is no longer the cool hangout spot for

some kids:“We did see a decrease in daily

users.”

Teen Facebook Usage

http://techcrunch.com/2013/10/30/facebook-teens-drop/

Of Mobile Users Actively Use Instagram.

18%

http://pewinternet.org/~/media//Files/Reports/2013/PIP_Photos%20and%20videos

%20online_102813.pdf

What Facebook Paid for Instagram in April 2012

$1,000,000,000

http://mashable.com/2012/04/12/instagram-worth-1-billion/

Of Teens Say Twitter is Their Most Important Social

Network

26%

http://www.businessinsider.com/facebook-and-teen-user-trends-2013-10

Of Teens Say Facebook is Their Most Important Social Network

Down 42% from year before (2012)

http://www.businessinsider.com/facebook-and-teen-user-trends-2013-10

23%

Number of Photos Sent Daily Via

Snapchat.

400 Million

http://www.forbes.com/sites/parmyolson/2013/12/19/watch-out-facebook-whatsapp-climbs-past-400-million-active-users/

Number of People Using WhatsApp For

Messaging.

16 billion messages a day.

500 million images a day.

http://www.forbes.com/sites/parmyolson/2013/12/19/watch-out-facebook-whatsapp-climbs-past-400-million-active-users/

400 Million

Pinterest drives more traffic to publishers Than Twitter, LinkedIn, Reddit

combined.

Only Facebook Referred More Traffic.

3.7% of All Traffic

http://mashable.com/2013/10/15/pinterest-referral-traffic/

Microsoft’s recent investment in Foursquare

and its layer of trusted geo-data.

Google paid $1.1 billon for Waze.

$15 Million

http://www.wired.com/business/2014/02/tracking-war-foursquare-microsoft/

Know Your Audience[ target your message ]

WHO? Young, techie men + early adopters.

400+ million users dominated by men (71%).About 50% of Google+ users are 24 or younger.

http://www.mediabistro.com/alltwitter/files/2014/01/social-media-networks.png

WHO? Your mom, sister, girlfriend, wife, daughter, crafters, DIY-ers, and foodies.

70 million users that 68% are women.50% of users have kids.


WHO? Customers, friends, fans, people with affinity

People 45+ make up 46% of Facebook users. Over 1 billion users | 2nd most visited site behind

Google.http://www.mediabistro.com/alltwitter/files/2014/01/social-media-networks.png

WHO? Acquaintances mixed in, along with prospects, press, and influencers

28% African American & 14% of Hispanic vs. 12% White.

560 million users || 29% of users are 18-29 age group.


WHO? Professionals, educated adults, recruiters, and businesses

(major donors!)

50% Male & 50% Female.240 million users | 79% are over 35 years old.


Who’s raising money on social

media?

Very Few Raising Very Little

2012 Social Network Benchmark ReportBlackbaud, NTEN, Common Knowledgewww.nonprofitsocialnetworksurvey.com

http://www.nonprofitsocialnetworksurvey.com/

Where Are Nonprofits Showing Up?



What Are Nonprofits Prioritizing?



Who is Responsible?



How Are They Measuring?



Key Findings

1. The Average Respondent Facebook & Twitter Communities Grew by 30% and 81%, respectively.

2. The Most Common Fundraising Tactic on Facebook is an Ask for an Individual Gift.

3. Respondent Budgets and Staffing for Commercial Social Networks Continue to Climb

4. The Top 3 Factors for Success on Social Networks: Strategy, Prioritization, and Dedicated Staff

5. Facebook Advertising is Used Primarily to Meet Non-Fundraising Goals

6. Google+ Struggling to Gain Momentum and Pinterest Pops as Top Newcomer.

Some current donors…And a LOT of future

supporters!

Who Makes Up These

Communities?

The Next Generation of American Giving www.blackbaud.com/nextgen

http://www.blackbaud.com/nextgen

Gen X and Gen Y Are The

Future

The Next Generation of American Giving www.blackbaud.com/nextgen

http://www.blackbaud.com/nextgen

The Social Fundraising Effect

Human Rights Campaign: Stand for Marriage

Awareness

Launch a Like Campaign

Target Your Supporters Paid Advertising

Integrate & Promote Social Accounts

EngagementEngagement

Customer Service - Community

Editorial Calendar

Test. Rinse. Repeat.

ConversionConversion

Host a Tweetup

The Humane Society

Capture Emails & Volunteers

AdvocacyAdvocacy

Share Your Donation

Empower Supporters to Share

Focus the Crowd with a Petition

FundraisingFundraising

Peer-to-Peer Fundraising

Crowdfunding Tools

Cause Marketing

Questions?

Embracing the Power of the Social Fundraising Effect

February 10, 2014

Thank You!@MelMatho @ChadNorman

Embracing the Power of the Social Fundraising Effect

Technology

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