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Embracing the patient experience gap – the brand experience opportunity
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Transcript of Embracing the patient experience gap – the brand experience opportunity
Embracing The Patient Experience Gap – Matt Pensinger SVP, Managing Director Jack Morton Worldwide 19 June 2015
Sure, scientific possibility is evolving quicker than ever before…
…but many parts of the healthcare system are stuck in the dark ages.
Inaccurate information
Limited patient histories
Physician access challenges
Insurance / Reimbursement hurdles
AWARENESS
PATIENT JOURNEY PRESENTATION & DIAGNOSIS
TREATMENT SELECTION
THERAPY SELECTION & ACCESS
COMPLIANCE & SWITCHING
OUTCOME
AWARENESS
PATIENT JOURNEY
GAPS PRESENTATION & DIAGNOSIS
TREATMENT SELECTION
THERAPY SELECTION & ACCESS
COMPLIANCE & SWITCHING
OUTCOME
76% of patients think pharmaceutical companies have a responsibility to provide information and services that help patients manage their own health. Accenture Life Sciences, Great Expectations, U.S. patient research, 2013
20% of patients are aware of the services available to them.
Accenture Life Sciences, Patient Services – Pharma’s Best Kept Secret, Global study, 2015
LESS THAN
The approach to Patient Journeys is flawed
Built from physicians’ perspectives
Too linear
Too narrow
Too simple – fails to integrate all stakeholders
Too limited – misses opportunities beyond adherence
Add value – Build around the user – Craft communities – Be human –
Brand experience principles for healthcare
Talk to us – Contact Peter Sun VP, Brand Marketing [email protected] +1.212.401.7015
Read our blog at jackmorton.com/blog
Follow us on twitter @jackmorton
Visit us online at jackmorton.com
About Jack Morton
We’re a global brand experience
agency. We generate breakthrough
ideas, connecting brands and
people through experiences that
transform business. Our portfolio of
award-winning work spans 75 years
across event marketing, sponsorship
marketing, promotion and activation,
experience strategy, employee
engagement, digital, social, and
mobile. Ranked at the top of our field,
Jack Morton is part of the Interpublic
Group of Companies, Inc. (NYSE: IPG).
More information is available at:
www.jackmorton.com or @jackmorton
© Jack Morton Worldwide 2015