EMBRACING THE FUTURE - Golf Archive

EMBRACING THE FUTUREGolf NSW - Royal Sydney GC 28th November 2017

AGENDA

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• Case Studies

• Critical philosophies• Customer insight and

market intelligence• Power of the female• The experience matters

• The planning process

Camperdown Bowling Club - Before

Camperdown Bowling Club - After

The Greens North Sydney - Before

The Greens North Sydney - After

Consumer Insight &Market Intelligence

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http://www.google.com.au/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwjJt6bViJDWAhUMlZQKHQsECc8QjRwIBw&url=http://www.uxforthemasses.com/why-the-user-is-not-always-right/&psig=AFQjCNFLZrnnoD5Bg7A5KQSz0pE6NQkPUw&ust=1504770091256838

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The female 89% of decisions

The Customer Experience

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https://www.google.com.au/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwi6-Za6upLWAhXCQpQKHUmSBCQQjRwIBw&url=https://www.apptentive.com/blog/2015/04/08/30-customer-loyalty-quotes/&psig=AFQjCNGvryt9i0vmBab_IMEKuTWanxBRXQ&ust=1504852412861559

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The Tully Heard process

1. Vision, purpose & commitment – the WHY? 2. Market intelligence & insight3. Target market identification4. Concept, brand, product & service

development 5. Financial projections, sensitivities & feasibility

assessment6. Strategy development7. Strategy implementation – the experience

matters!

RSL & Services Clubs 16th Annual Conference - Adelaide 11 29/11/2017

Tully Heard Consulting Pty LimitedEmail: [email protected]: www.tullyheard.com.au

Address: Level 3, Suite 1-5, 7-9 Gibbons Street Redfern NSW 2016

Phone: +61 418 267 029

EMBRACING THE FUTURE - Golf Archive

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