Embracing Social Commerce

Paul Greenberg & Jessica Bent, DealsDirect Group LtdOnline Retail Conference @ CeBIT Australia 2012

Online Retail ConferenceThursday, 24th May 2012

Presented by:Paul Greenberg, Co-Founder(Twitter: @paulschirps )

Jessica Bent, Marketing Promotions Manager(Twitter: @JessBent_ )


“Discount department store with over 24 categories

at your fingertips”.

“Experience the best deals.” “The biggest & most popular grocery brands at great value.”

“Providing over 10 million consumers access to great value brands via online shopping.”

“Online bedroom furniture store offering great Aussie brands & great price & 100% customer satisfaction.”

Our commercial division


Source: Sean R. Nicholson, ‘Finding a Social Media Expert’ (cartoon). Accessed via www.socmedsean.com. Full URL: http://www.socmedsean.com/cartoon-finding-a-social-media-expert/


Source: Exact Target, 2012 Channel Preferences Survey, February 2012.


Source: Tom Fishburne, Marketoonist, ‘Social Media ROI’ (cartoon). Accessed via http://tomfishburne.com/2012/02/social-media-roi.html


ChannelMade a purchase as a result of a marketing

message received through that channel

Email 66%

Direct Mail 65%

Telephone 24%

Facebook 20%

Text Messaging 16%

Mobile App 10%

Twitter 6%

Linked In 4%

Source: Exact Target, 2012 Channel Preferences Survey, Report #14, February 2012


The OpportunityThe Opportunity

“Move beyond a transactional interaction to a real relationship with consumers.”

Why?“Building an emotional & social connection with shoppers

can create lasting relationships that produce both pleasing shopping experiences and increased profit.”


Facebook timeline headers

Some examples of our social media marketing strategy



Original image sourced from: http://www.zazzle.com.au/i_dont_want_to_brag_or_make_anybody_jealous_b_prin-228712354241728797

Facebook wall posts



Pinterest pinboard


Built a loyal fan base of 152,000+ followers

Engaged our followers with: Interactive content Email newsletters Competitions

Utilised YouTube to showcase product demo videos & ‘behind the scenes’ company footage

Integrated our Pinterest account into Facebook

What we’ve done well.


Facebook commerce (i.e. Facebook as a sales channel)

Prompt customer service management

of Facebook complaints

What we could’ve

done better.


National Online Retailer’s Association


Online Retail ConferenceThursday, 24th May 2012

Presented by:

Paul Greenberg, Co-Founder(Twitter: @paulschirps)Email: [email protected]

Jessica Bent, Marketing Promotions Manager(Twitter: @JessBent_)Email: [email protected]

Embracing Social Commerce

Technology

Transcript of Embracing Social Commerce