Embrace the New Retail and New B2B in China · China Fruit Trend Tier-1 Wholesale market slow down....
Transcript of Embrace the New Retail and New B2B in China · China Fruit Trend Tier-1 Wholesale market slow down....
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Embrace the New
Retail and New B2B
in China
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New retail market in China
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The year of New Retail
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New Retailer Map
• Hema
• Tmall
• Suning
• Yiguo
• JD.com + 7Fresh
• Fruitday + Cityshop
• YH
• BBK
• Walmart + Sam‘s club
• Miss Fresh
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Supply chain upgrade with New Retail
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China Fruit Trend
Tier-1 Wholesale market slow down. Trend to tier-2
and tier-3 market.
Fruit brand need to know the end customer and retail
terminals. Conflicts with traditional distributor
The consumption upgrade brings new
retail trend.
More players into retail market. From internet Giant and cross area.
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Fresh fruit can be purchased everywhere
TraditionalOffline
OnlineNewchannel
Crosschannel
Supermarket
FruitStore
Fruit Mall
B2C
MobileAPP
Socialnetwork
Vendingmachine
Fooddelivery
CVS
Café/Teashop
Community
Restaurant
Airport
Train/Metrostation
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Marketing Transition
Today
- Advertisements in WS market via outdoor billboards
- Limiting in first-tier cities
- Few education about eating ways
VS
Future
- Promotion in multi-channels
- Expansion into tier-2, 3, 4 cities
- More activities to educate consumers to enjoy the fruits
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Promotion Activities
Online SNS: Weibo, WeChat
OfflineFruitshops
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Mid-man will not be replaced
Distributor Service provider
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Traditional distributor needs evolution
Supply Side
➢ Custom Clearance
➢ Cold chain storage
➢ Logistic
➢ Repack
➢ Fresh-cut
Sale Side
➢ Marketing support
➢ Regional development
Big Data
➢ End-to-end data manage
➢ Blockchain
Capital
Credit Management
➢ Supply chain Financial
➢ Capital guarantee
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Fruitday and Cityshop New Retail
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Customers 10 meters 1KM 3KM 100KM
Integrate Online and Offline
From Online to Offline, provide all around “New Retail” services
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Last 10 meters service
Smart Vending Machine
Instant shopping demandMobile payment. No cash no changeMore than 50 SKUs to meet the basic fresh consumption demand in office scenario
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Scan the QR code1 Ali Pay/ Wechat Pay/Fruitday App
2 Door open for shopping
Fresh products and others 3Close the door and check
The machine recognize the products and finish the deal. The bill will be pushed to mobile phone automatically.
Easy Shopping Experience
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Distribution
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Citybox video
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About FreshBridge10 years in Golden Age of Chinese fresh market
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Our Service- Supply Chain Platform
➢ Serving Fruitday and JD.com e-commerce platform
➢ Service provider and distributor of International fruit brand
➢ Own branding
➢ Fresh cut
➢ Next generation of value- added repacking service
02
01
03
04
05
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Our coverage in China
西北西南华东华中
Region Expansion:East, Central, Southwest, Northwest(Tier-2, 3, 4 cities)
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New B2B Platform
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Next generation B2B platform
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Zespri Mid-Autumn In-store Promotion
Bai Xian Yuan
Guo Wei Yi
Hui Hao (KA)
Cheng Xin Zhou Ji
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Promotion Activities
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Brands
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Overall Promotion Plan
Brand
Road Show ThemeActivities
Supermarket
Fruitshop
Publicity Car
Community
ExhibitionOffice
Building
Supermarket
Supermarket
Fruitshop
BusinessDistrict
Community
Freshbridge
RoadShow
Theme Activities
Publicity Car
Supermarket
Fruitshop
Community
ExhibitionOffice
Building
Supermarket
Supermaret
Fruitshop
Business District
Community
Online Promotion
E-commerce
Others
WS Promotion
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Marketing plan
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Marketing Plan
2 Lines 6 Systems
1
2
5
3
4
6
Promotion Channels
Supermarket
Community
Office
building
Fruitshops
Online sales
through PC
Offline
Online
Promotion Activities
Online sales through
cellphone apps
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Thank you