Embedding design in the public sector; Changing our...

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Sarah Drummond | Snook Co founder + Director of Design wearesnook.com sarah[at]wearesnook.com @wearesnook Stuart Bailey | GSA Lecturer + Product Design www.gsa.ac.uk [email protected] @StuartGBailey Embedding design in the public sector; Changing our thinking

Transcript of Embedding design in the public sector; Changing our...

Page 1: Embedding design in the public sector; Changing our thinkingradar.gsa.ac.uk/2652/1/Embedding_Design-Changing_Thinking-21Oct… · Sarah Drummond Snook Co founder + Director of Design

Sarah Drummond | SnookCo founder + Director of Design

wearesnook.comsarah[at]wearesnook.com@wearesnook

Stuart Bailey | GSALecturer + Product Design

[email protected]@StuartGBailey

Embedding design in the public sector;Changing our thinking

Page 2: Embedding design in the public sector; Changing our thinkingradar.gsa.ac.uk/2652/1/Embedding_Design-Changing_Thinking-21Oct… · Sarah Drummond Snook Co founder + Director of Design

Sarah Drummond | SnookCo founder + Director of Design

wearesnook.comsarah[at]wearesnook.com@wearesnook

Stuart Bailey | GSALecturer + Product Design

[email protected]@StuartGBailey

Stuart [email protected]

@gsofa@stuartgbailey

Sarah [email protected]

@wearesnook@rufflemuffin

Page 3: Embedding design in the public sector; Changing our thinkingradar.gsa.ac.uk/2652/1/Embedding_Design-Changing_Thinking-21Oct… · Sarah Drummond Snook Co founder + Director of Design

Sarah Drummond | SnookCo founder + Director of Design

wearesnook.comsarah[at]wearesnook.com@wearesnook

Stuart Bailey | GSALecturer + Product Design

[email protected]@StuartGBailey

Square peg - Round holeEmbedding design is not simply shoving in designers

“Being on the inside of an organisation gives you a greater chance of changing things; of ‘embedding’ the changes so they still happen when you’re not there.”Emily Campbell,RSA Design and Society: What is Embedded design? Transcript, p2

Page 4: Embedding design in the public sector; Changing our thinkingradar.gsa.ac.uk/2652/1/Embedding_Design-Changing_Thinking-21Oct… · Sarah Drummond Snook Co founder + Director of Design

Sarah Drummond | SnookCo founder + Director of Design

wearesnook.comsarah[at]wearesnook.com@wearesnook

Stuart Bailey | GSALecturer + Product Design

[email protected]@StuartGBailey

Skills Development ScotlandFour-into-one

“When Skills Development Scotland was launched in April 2008, it marked the start of a step change in the delivery of careers, skills and training services in Scotland.”

Page 5: Embedding design in the public sector; Changing our thinkingradar.gsa.ac.uk/2652/1/Embedding_Design-Changing_Thinking-21Oct… · Sarah Drummond Snook Co founder + Director of Design

Sarah Drummond | SnookCo founder + Director of Design

wearesnook.comsarah[at]wearesnook.com@wearesnook

Stuart Bailey | GSALecturer + Product Design

[email protected]@StuartGBailey

Page 6: Embedding design in the public sector; Changing our thinkingradar.gsa.ac.uk/2652/1/Embedding_Design-Changing_Thinking-21Oct… · Sarah Drummond Snook Co founder + Director of Design

Sarah Drummond | SnookCo founder + Director of Design

wearesnook.comsarah[at]wearesnook.com@wearesnook

Stuart Bailey | GSALecturer + Product Design

[email protected]@StuartGBailey

Page 7: Embedding design in the public sector; Changing our thinkingradar.gsa.ac.uk/2652/1/Embedding_Design-Changing_Thinking-21Oct… · Sarah Drummond Snook Co founder + Director of Design

Sarah Drummond | SnookCo founder + Director of Design

wearesnook.comsarah[at]wearesnook.com@wearesnook

Stuart Bailey | GSALecturer + Product Design

[email protected]@StuartGBailey

Procurement vs Problem SolvingBuying solutions off the shelf?

Page 8: Embedding design in the public sector; Changing our thinkingradar.gsa.ac.uk/2652/1/Embedding_Design-Changing_Thinking-21Oct… · Sarah Drummond Snook Co founder + Director of Design

Sarah Drummond | SnookCo founder + Director of Design

wearesnook.comsarah[at]wearesnook.com@wearesnook

Stuart Bailey | GSALecturer + Product Design

[email protected]@StuartGBailey

Page 9: Embedding design in the public sector; Changing our thinkingradar.gsa.ac.uk/2652/1/Embedding_Design-Changing_Thinking-21Oct… · Sarah Drummond Snook Co founder + Director of Design

Sarah Drummond | SnookCo founder + Director of Design

wearesnook.comsarah[at]wearesnook.com@wearesnook

Stuart Bailey | GSALecturer + Product Design

[email protected]@StuartGBailey

Opportunity for change: Doing more for less“We need to be conscious that today’s problems are just not going to be addressed by yesterday’s ideas and yesterday’s solutions”Alisdair Darling, Budget Report 2009

Page 10: Embedding design in the public sector; Changing our thinkingradar.gsa.ac.uk/2652/1/Embedding_Design-Changing_Thinking-21Oct… · Sarah Drummond Snook Co founder + Director of Design

Sarah Drummond | SnookCo founder + Director of Design

wearesnook.comsarah[at]wearesnook.com@wearesnook

Stuart Bailey | GSALecturer + Product Design

[email protected]@StuartGBailey

Beginning of a journeyInsights into conditions for embedding design

Skills Development

Scotland

Learndirect Scotland

April-May 2008

Careers ScotlandNov-Dec

2008

SDS MyCoachMar-May

2009

SDS Internal CommsFeb-Mar

2010

studentinternships

CPD: GSA service design training to

SDS sta , 2010.

SDS sta shadowing

project

SDS sta shadowing

project

SDS sta shadowing

project

SDS sta shadowing

project

. . . a multi-channel approach to service development & deliveryMyLearningSpace development

Page 11: Embedding design in the public sector; Changing our thinkingradar.gsa.ac.uk/2652/1/Embedding_Design-Changing_Thinking-21Oct… · Sarah Drummond Snook Co founder + Director of Design

Sarah Drummond | SnookCo founder + Director of Design

wearesnook.comsarah[at]wearesnook.com@wearesnook

Stuart Bailey | GSALecturer + Product Design

[email protected]@StuartGBailey

Toolkits They’re not the starting point“A tool does not make a profession...If I was to give you a stethoscope, it doesn’t mean that you are a doctor. In thesame way if you receive, or even trained in using, design tools, it doesn’t necessarily make you a designer.”Professor Irene Mcara Mcwilliams, thesis interview conducted by Sarah Drummond

Page 12: Embedding design in the public sector; Changing our thinkingradar.gsa.ac.uk/2652/1/Embedding_Design-Changing_Thinking-21Oct… · Sarah Drummond Snook Co founder + Director of Design

Sarah Drummond | SnookCo founder + Director of Design

wearesnook.comsarah[at]wearesnook.com@wearesnook

Stuart Bailey | GSALecturer + Product Design

[email protected]@StuartGBailey

Where does this fit?We need to create circumstance for design to exist

Page 13: Embedding design in the public sector; Changing our thinkingradar.gsa.ac.uk/2652/1/Embedding_Design-Changing_Thinking-21Oct… · Sarah Drummond Snook Co founder + Director of Design

Sarah Drummond | SnookCo founder + Director of Design

wearesnook.comsarah[at]wearesnook.com@wearesnook

Stuart Bailey | GSALecturer + Product Design

[email protected]@StuartGBailey

LongevityInterventions are short term and not sustainable

Page 14: Embedding design in the public sector; Changing our thinkingradar.gsa.ac.uk/2652/1/Embedding_Design-Changing_Thinking-21Oct… · Sarah Drummond Snook Co founder + Director of Design

Sarah Drummond | SnookCo founder + Director of Design

wearesnook.comsarah[at]wearesnook.com@wearesnook

Stuart Bailey | GSALecturer + Product Design

[email protected]@StuartGBailey

This is more mindset than tools“…it is more about teaching a mindset and an approach than specific tools and techniques”Andy Polaine, “Interdisciplinarity vs Cross-Disciplinarity.” http://www.polaine.com/2010/06/07/interdisciplinarity-vs-crossdisciplinarity/ (accessed June 21, 2010).

Page 15: Embedding design in the public sector; Changing our thinkingradar.gsa.ac.uk/2652/1/Embedding_Design-Changing_Thinking-21Oct… · Sarah Drummond Snook Co founder + Director of Design

Sarah Drummond | SnookCo founder + Director of Design

wearesnook.comsarah[at]wearesnook.com@wearesnook

Stuart Bailey | GSALecturer + Product Design

[email protected]@StuartGBailey

Creation of SDSChanging the DNASD&I (service design & innovation) team created•mindset•behaviour•culture•systems•practice

Page 16: Embedding design in the public sector; Changing our thinkingradar.gsa.ac.uk/2652/1/Embedding_Design-Changing_Thinking-21Oct… · Sarah Drummond Snook Co founder + Director of Design

Sarah Drummond | SnookCo founder + Director of Design

wearesnook.comsarah[at]wearesnook.com@wearesnook

Stuart Bailey | GSALecturer + Product Design

[email protected]@StuartGBailey

18 mths

Time

Stra

tegi

c

Particular

Strategic and particular

Page 17: Embedding design in the public sector; Changing our thinkingradar.gsa.ac.uk/2652/1/Embedding_Design-Changing_Thinking-21Oct… · Sarah Drummond Snook Co founder + Director of Design

Sarah Drummond | SnookCo founder + Director of Design

wearesnook.comsarah[at]wearesnook.com@wearesnook

Stuart Bailey | GSALecturer + Product Design

[email protected]@StuartGBailey

Balancing - delivery‘My World of Work’

Page 18: Embedding design in the public sector; Changing our thinkingradar.gsa.ac.uk/2652/1/Embedding_Design-Changing_Thinking-21Oct… · Sarah Drummond Snook Co founder + Director of Design

Sarah Drummond | SnookCo founder + Director of Design

wearesnook.comsarah[at]wearesnook.com@wearesnook

Stuart Bailey | GSALecturer + Product Design

[email protected]@StuartGBailey

Balancing - embedding‘This is service design’

Page 19: Embedding design in the public sector; Changing our thinkingradar.gsa.ac.uk/2652/1/Embedding_Design-Changing_Thinking-21Oct… · Sarah Drummond Snook Co founder + Director of Design

Sarah Drummond | SnookCo founder + Director of Design

wearesnook.comsarah[at]wearesnook.com@wearesnook

Stuart Bailey | GSALecturer + Product Design

[email protected]@StuartGBailey

Being a think and do tankDeliver back upstream

Page 20: Embedding design in the public sector; Changing our thinkingradar.gsa.ac.uk/2652/1/Embedding_Design-Changing_Thinking-21Oct… · Sarah Drummond Snook Co founder + Director of Design

Sarah Drummond | SnookCo founder + Director of Design

wearesnook.comsarah[at]wearesnook.com@wearesnook

Stuart Bailey | GSALecturer + Product Design

[email protected]@StuartGBailey

The BarriersInstitutionalised culture and mindset“What do our frontline staff and customers know?”

Page 21: Embedding design in the public sector; Changing our thinkingradar.gsa.ac.uk/2652/1/Embedding_Design-Changing_Thinking-21Oct… · Sarah Drummond Snook Co founder + Director of Design

Sarah Drummond | SnookCo founder + Director of Design

wearesnook.comsarah[at]wearesnook.com@wearesnook

Stuart Bailey | GSALecturer + Product Design

[email protected]@StuartGBailey

Business vs.Design“be like a designer” is tantamount to saying ‘be less productive, less efficient, more subversive, and more flaky” Roger Martin, The Design of Business

Page 22: Embedding design in the public sector; Changing our thinkingradar.gsa.ac.uk/2652/1/Embedding_Design-Changing_Thinking-21Oct… · Sarah Drummond Snook Co founder + Director of Design

Sarah Drummond | SnookCo founder + Director of Design

wearesnook.comsarah[at]wearesnook.com@wearesnook

Stuart Bailey | GSALecturer + Product Design

[email protected]@StuartGBailey

Breaking barriersGetting out there, doing small projects

Page 23: Embedding design in the public sector; Changing our thinkingradar.gsa.ac.uk/2652/1/Embedding_Design-Changing_Thinking-21Oct… · Sarah Drummond Snook Co founder + Director of Design

Sarah Drummond | SnookCo founder + Director of Design

wearesnook.comsarah[at]wearesnook.com@wearesnook

Stuart Bailey | GSALecturer + Product Design

[email protected]@StuartGBailey

The BarriersIt’s all a bit fuzzy“Most managers are trying to design variance out of the system and cannot handle a process which starts off not knowing where it will eventually get”Roger Martin, The Design of Business

Page 24: Embedding design in the public sector; Changing our thinkingradar.gsa.ac.uk/2652/1/Embedding_Design-Changing_Thinking-21Oct… · Sarah Drummond Snook Co founder + Director of Design

Sarah Drummond | SnookCo founder + Director of Design

wearesnook.comsarah[at]wearesnook.com@wearesnook

Stuart Bailey | GSALecturer + Product Design

[email protected]@StuartGBailey

The BarriersDifficultfordesigners- Aesthetics- Short attention span- Don’t understand system/language- Working against the current- Not having space (metaphorically and physically) to design“The design studio provides a context where this visible thinking becomes “visible learning” for others. The studio is socially and aesthetically immersive – a changing environment where ideas, thoughts and models are created and shared. The environment is messy, rich and stimulating. In other words it is like the real world. It is not at all like “the paperless office”, the permanently clean desk, or the knowledge-management system in a computer database. The “database” for the artist and designer is the physical and cultural environment, and the creative processes in the design studio reflect and affect the “actual studio” of the real world.”

Irene Mcara Mcwilliams, Impossible things? Negative Capability and the Creative Imagination

Page 25: Embedding design in the public sector; Changing our thinkingradar.gsa.ac.uk/2652/1/Embedding_Design-Changing_Thinking-21Oct… · Sarah Drummond Snook Co founder + Director of Design

Sarah Drummond | SnookCo founder + Director of Design

wearesnook.comsarah[at]wearesnook.com@wearesnook

Stuart Bailey | GSALecturer + Product Design

[email protected]@StuartGBailey

Embedding planIs consulting over?

“You can’t just have one part of theorganisation understanding how design thinking can benefit their work: the whole organisation needs to know it.”Tony Coultas, Head of Service Design and Innovation, thesis interview conducted by Sarah Drummond

Page 26: Embedding design in the public sector; Changing our thinkingradar.gsa.ac.uk/2652/1/Embedding_Design-Changing_Thinking-21Oct… · Sarah Drummond Snook Co founder + Director of Design

Sarah Drummond | SnookCo founder + Director of Design

wearesnook.comsarah[at]wearesnook.com@wearesnook

Stuart Bailey | GSALecturer + Product Design

[email protected]@StuartGBailey

Time

Des

ign

Capa

city

Getting togetherCapability and understanding

Page 27: Embedding design in the public sector; Changing our thinkingradar.gsa.ac.uk/2652/1/Embedding_Design-Changing_Thinking-21Oct… · Sarah Drummond Snook Co founder + Director of Design

Sarah Drummond | SnookCo founder + Director of Design

wearesnook.comsarah[at]wearesnook.com@wearesnook

Stuart Bailey | GSALecturer + Product Design

[email protected]@StuartGBailey

Seeing design“First of all, design cannot be seen”Peter Gorb, The Design Management Interface

The Service Design and Innovation Process mapped to the 4Ds

by Sarah Drummond

Page 28: Embedding design in the public sector; Changing our thinkingradar.gsa.ac.uk/2652/1/Embedding_Design-Changing_Thinking-21Oct… · Sarah Drummond Snook Co founder + Director of Design

Sarah Drummond | SnookCo founder + Director of Design

wearesnook.comsarah[at]wearesnook.com@wearesnook

Stuart Bailey | GSALecturer + Product Design

[email protected]@StuartGBailey

Mapping business Evaluation and outcomes

Page 29: Embedding design in the public sector; Changing our thinkingradar.gsa.ac.uk/2652/1/Embedding_Design-Changing_Thinking-21Oct… · Sarah Drummond Snook Co founder + Director of Design

Sarah Drummond | SnookCo founder + Director of Design

wearesnook.comsarah[at]wearesnook.com@wearesnook

Stuart Bailey | GSALecturer + Product Design

[email protected]@StuartGBailey

ArtifactsCreating Interactions

Page 30: Embedding design in the public sector; Changing our thinkingradar.gsa.ac.uk/2652/1/Embedding_Design-Changing_Thinking-21Oct… · Sarah Drummond Snook Co founder + Director of Design

Sarah Drummond | SnookCo founder + Director of Design

wearesnook.comsarah[at]wearesnook.com@wearesnook

Stuart Bailey | GSALecturer + Product Design

[email protected]@StuartGBailey

Page 31: Embedding design in the public sector; Changing our thinkingradar.gsa.ac.uk/2652/1/Embedding_Design-Changing_Thinking-21Oct… · Sarah Drummond Snook Co founder + Director of Design

Sarah Drummond | SnookCo founder + Director of Design

wearesnook.comsarah[at]wearesnook.com@wearesnook

Stuart Bailey | GSALecturer + Product Design

[email protected]@StuartGBailey

Page 32: Embedding design in the public sector; Changing our thinkingradar.gsa.ac.uk/2652/1/Embedding_Design-Changing_Thinking-21Oct… · Sarah Drummond Snook Co founder + Director of Design

Sarah Drummond | SnookCo founder + Director of Design

wearesnook.comsarah[at]wearesnook.com@wearesnook

Stuart Bailey | GSALecturer + Product Design

[email protected]@StuartGBailey

Improving CapabilitiesSD&I Team CPDGSA and SDS

“Quote”

Page 33: Embedding design in the public sector; Changing our thinkingradar.gsa.ac.uk/2652/1/Embedding_Design-Changing_Thinking-21Oct… · Sarah Drummond Snook Co founder + Director of Design

Sarah Drummond | SnookCo founder + Director of Design

wearesnook.comsarah[at]wearesnook.com@wearesnook

Stuart Bailey | GSALecturer + Product Design

[email protected]@StuartGBailey

Improving CapabilitiesWhole organisation CPD

Page 34: Embedding design in the public sector; Changing our thinkingradar.gsa.ac.uk/2652/1/Embedding_Design-Changing_Thinking-21Oct… · Sarah Drummond Snook Co founder + Director of Design

Sarah Drummond | SnookCo founder + Director of Design

wearesnook.comsarah[at]wearesnook.com@wearesnook

Stuart Bailey | GSALecturer + Product Design

[email protected]@StuartGBailey

Supporting ProjectsNot just focusing on tools

Page 35: Embedding design in the public sector; Changing our thinkingradar.gsa.ac.uk/2652/1/Embedding_Design-Changing_Thinking-21Oct… · Sarah Drummond Snook Co founder + Director of Design

Sarah Drummond | SnookCo founder + Director of Design

wearesnook.comsarah[at]wearesnook.com@wearesnook

Stuart Bailey | GSALecturer + Product Design

[email protected]@StuartGBailey

Looking at core skills not methodsTeaching staff to draw

Page 36: Embedding design in the public sector; Changing our thinkingradar.gsa.ac.uk/2652/1/Embedding_Design-Changing_Thinking-21Oct… · Sarah Drummond Snook Co founder + Director of Design

Sarah Drummond | SnookCo founder + Director of Design

wearesnook.comsarah[at]wearesnook.com@wearesnook

Stuart Bailey | GSALecturer + Product Design

[email protected]@StuartGBailey

SD&I 2.0Internal capacity“re-imagaine the internaldesign function as anindependent design studio”Martin Neumeier, The Designful Company

Page 37: Embedding design in the public sector; Changing our thinkingradar.gsa.ac.uk/2652/1/Embedding_Design-Changing_Thinking-21Oct… · Sarah Drummond Snook Co founder + Director of Design

Sarah Drummond | SnookCo founder + Director of Design

wearesnook.comsarah[at]wearesnook.com@wearesnook

Stuart Bailey | GSALecturer + Product Design

[email protected]@StuartGBailey

Internal CapacityBeing useful

Page 38: Embedding design in the public sector; Changing our thinkingradar.gsa.ac.uk/2652/1/Embedding_Design-Changing_Thinking-21Oct… · Sarah Drummond Snook Co founder + Director of Design

Sarah Drummond | SnookCo founder + Director of Design

wearesnook.comsarah[at]wearesnook.com@wearesnook

Stuart Bailey | GSALecturer + Product Design

[email protected]@StuartGBailey

Embedding PlanIncrease Understanding and Capabilities

Page 39: Embedding design in the public sector; Changing our thinkingradar.gsa.ac.uk/2652/1/Embedding_Design-Changing_Thinking-21Oct… · Sarah Drummond Snook Co founder + Director of Design

Sarah Drummond | SnookCo founder + Director of Design

wearesnook.comsarah[at]wearesnook.com@wearesnook

Stuart Bailey | GSALecturer + Product Design

[email protected]@StuartGBailey

Time

Des

ign

Capa

city

Page 40: Embedding design in the public sector; Changing our thinkingradar.gsa.ac.uk/2652/1/Embedding_Design-Changing_Thinking-21Oct… · Sarah Drummond Snook Co founder + Director of Design

Sarah Drummond | SnookCo founder + Director of Design

wearesnook.comsarah[at]wearesnook.com@wearesnook

Stuart Bailey | GSALecturer + Product Design

[email protected]@StuartGBailey

Briefs not policiesAll about projects

Page 41: Embedding design in the public sector; Changing our thinkingradar.gsa.ac.uk/2652/1/Embedding_Design-Changing_Thinking-21Oct… · Sarah Drummond Snook Co founder + Director of Design

Sarah Drummond | SnookCo founder + Director of Design

wearesnook.comsarah[at]wearesnook.com@wearesnook

Stuart Bailey | GSALecturer + Product Design

[email protected]@StuartGBailey

Building from withinCPDEverything they doSD&I recognise they need help but do also need to ‘do it ourselves’Do design from inside and outside

Page 42: Embedding design in the public sector; Changing our thinkingradar.gsa.ac.uk/2652/1/Embedding_Design-Changing_Thinking-21Oct… · Sarah Drummond Snook Co founder + Director of Design

Sarah Drummond | SnookCo founder + Director of Design

wearesnook.comsarah[at]wearesnook.com@wearesnook

Stuart Bailey | GSALecturer + Product Design

[email protected]@StuartGBailey

Seeing the big pictureGovernmentDesign challengeWorking strategically

Page 43: Embedding design in the public sector; Changing our thinkingradar.gsa.ac.uk/2652/1/Embedding_Design-Changing_Thinking-21Oct… · Sarah Drummond Snook Co founder + Director of Design

Sarah Drummond | SnookCo founder + Director of Design

wearesnook.comsarah[at]wearesnook.com@wearesnook

Stuart Bailey | GSALecturer + Product Design

[email protected]@StuartGBailey

Dealing with the detailSmall steps make changeDesign alters behaviour

Page 44: Embedding design in the public sector; Changing our thinkingradar.gsa.ac.uk/2652/1/Embedding_Design-Changing_Thinking-21Oct… · Sarah Drummond Snook Co founder + Director of Design

Sarah Drummond | SnookCo founder + Director of Design

wearesnook.comsarah[at]wearesnook.com@wearesnook

Stuart Bailey | GSALecturer + Product Design

[email protected]@StuartGBailey

Design DNAExtrapolating from design

Page 45: Embedding design in the public sector; Changing our thinkingradar.gsa.ac.uk/2652/1/Embedding_Design-Changing_Thinking-21Oct… · Sarah Drummond Snook Co founder + Director of Design

Sarah Drummond | SnookCo founder + Director of Design

wearesnook.comsarah[at]wearesnook.com@wearesnook

Stuart Bailey | GSALecturer + Product Design

[email protected]@StuartGBailey

How best can designers existandflourishwithinthe public sector?

Page 46: Embedding design in the public sector; Changing our thinkingradar.gsa.ac.uk/2652/1/Embedding_Design-Changing_Thinking-21Oct… · Sarah Drummond Snook Co founder + Director of Design

Sarah Drummond | SnookCo founder + Director of Design

wearesnook.comsarah[at]wearesnook.com@wearesnook

Stuart Bailey | GSALecturer + Product Design

[email protected]@StuartGBailey

WemightnotfitinBut just do it anyway

Page 47: Embedding design in the public sector; Changing our thinkingradar.gsa.ac.uk/2652/1/Embedding_Design-Changing_Thinking-21Oct… · Sarah Drummond Snook Co founder + Director of Design

Sarah Drummond | SnookCo founder + Director of Design

wearesnook.comsarah[at]wearesnook.com@wearesnook

Stuart Bailey | GSALecturer + Product Design

[email protected]@StuartGBailey

Thank youWe would also like to acknowledgeSkills Development ScotlandTony Coultas and the SD&I teamJonathan Clark, Director of the SD&I DepartmentStudents and staff at the Design School, Glasgow School of ArtAll the interviewees who took part in Embedding Design: Changing Our thinking

Page 48: Embedding design in the public sector; Changing our thinkingradar.gsa.ac.uk/2652/1/Embedding_Design-Changing_Thinking-21Oct… · Sarah Drummond Snook Co founder + Director of Design

Sarah Drummond | SnookCo founder + Director of Design

wearesnook.comsarah[at]wearesnook.com@wearesnook

Stuart Bailey | GSALecturer + Product Design

[email protected]@StuartGBailey

BooksBarger Nancy J and Kirby Linda K. (1995) The Challenge of Change in Organizations: Helping Employees Thrive in the New Frontier. USA: Davies-Black PublishingBelbin R Meredith. (2001) Managing Without Power: Gender Relationships in the Story of Human Evolution. Great Britain: Biddles LtdBerger Warren. (2009) Glimmer: How Design Can Transform Your Business, Your Life, and Maybe Even The World. Great Britain: Random House Business BooksBrown Tim and Katz Barry. (2009) Change by Design. USA: Harper CollinsCook Sarah and Macaulay. (1993) How To Improve Your Customer Service. London: Kogan Page LimitedCsikszentmihalyi Mihaly. (1997) Creativity: Flow and the Psychology of Discovery and Invention USA: Harper PerennialDe Bono Edward. (1998) Simplicity. London: Penguin GroupDe Bono Edward. (1990) Six Thinking Hats. London: Penguin GroupDe Bono Edward. (1999) Thinking Course. London: BBC BooksGilmore James and Pine B Joseph. (1999) The Experience Economy: Work Is Theatre & Every Business a Stage. USA: Havard Business School PressGladwell Malcolm. (2006) Blink: The Power of Thinking Without Thinking. London: Penguin GroupGladwell Malcolm. (2009) The Tipping Point: How Little Things Can Make A Big Difference. London: AbacusGodin Seth. (2009) Tribes: We Need You to Lead Us. Great Britain: Piatkus BooksHall Edward T. (1969) The Hidden Dimension. USA: Anchor books editionHart W L Christopher, Heskett James L and Sasser, Jr W Earl. (1990) Service Breakthroughs: Changing the Rules of the Game. USA: The Free PressHeapy Joe and Parker Sophia. (2006) The Journey to the Interface. London: DemosHeath Chip & Dan. (2010) Switch: How to Change Things When Change is Hard. London: Random House Business BooksHeskett James L, Sasser, Jr W Earl and Schlesinger Leonard A. (1997) The Service Profit Chain: How Leading Companies Link Profit and Growthto Loyalty, Satisfaction, and Value. USA: The Free PressIllich Ivan. (1973) Tools For Conviviality. Great Britain: Calder & BoyarsKawasaki Guy. (1999) Rules For Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services. USA: Harper CollinsKelley Tom. (2004) The Art of Innovation. Great Britain: Profile Books LtdKing Stanley. (1989) Co-Design: A Process of Design Participation. USA: Van Nostrand ReinholdLeadbeater Charles. (2009) We-Think: Mass Innovation, Not Mass Production. Great Britain: Profile Books LtdLiker Jeffrey K. (2004) The Toyota Way: 14 Management Principles from the World’s Greatest Manufacturer. USA: McGraw-HillLockwood Thomas and Walton Thomas. (2008) Building Design Strategy: Using Design to Achieve Key Business Objectives. USA: Allworth PressLoer Jim and Schwartz Tony. (2003) The Power of Full Engagement. New York: Simon and SchusterMartin Roger. (2009) The Design of Business: Why Design Thinking is the Next Competitive Advantage. USA: Harvard Business PressMoggridge Bill. (2007) Designing Interactions. Spain: MIT PressMorris William. (1984) News From Nowhere and Selected Writings and Designs. Great Britain: Richard Clay - The Chaucer Press - LtdMulgan Geoff. (2009) The Art of Public Strategy: Mobilzing Power and Knowledge For the Common Good. USA: Oxford University Press

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Sarah Drummond | SnookCo founder + Director of Design

wearesnook.comsarah[at]wearesnook.com@wearesnook

Stuart Bailey | GSALecturer + Product Design

[email protected]@StuartGBailey

Neumeier Martin. (2009) The Designful Company: How to Build of Nonstop Innovation. USA: New RidersOsterwalder Alexander and Yves Pigneur. (2010) Business Model Generation. New Jersey: John Wiley & Sons, IncPink Daniel H. (2008) A Whole New Mind: Why Right-Brainers Will Rule the Future. Great Britain: Marshall Cavendish InternationalPink Daniel H. (2010) Drive: The Surprising Truth About What Motivates Us. Great Britain: Canongate BooksRobinson Ken. (2001) Out of Our Minds: Learning to be Creative. Chichester UK: Capstone Publishing LimitedSchon A Donald. (2000) The Reflective Practitioner: How Professionals Think in Action. Great Britain: Ashgate Publishing LimitedSeddon John. (2008) Systems Thinking in the Public Sector: The Failure of the Reform Regime and a Manifesto for a Better Way. UK: Triarchy PressSen Amartya. (2001) Development as Freedom: Winner of the Nobel Prize for Economics. USA: Oxford University PressShirky Clay. (2009) Here Comes Everybody: How Change Happens When People Come Together. Great Britain: Penguin BooksTapscott Don and Williams D Anthony. (2008)Wikinomics: How Mass Collaboration Changes Everything. Great Britain: Atlantic BooksThackara John. (2006) In The Bubble: Designing In A Complex World. USA: MIT PressYoung Indi. (2008) Mental Models: Aligning Design Strategy with Human Behavior. USA: Louis RosenfeldYoung Laurie. (2008) From Products to Services: Insights and Experience from Companies Which Have Embraced The Service Economy.England: John Wiley & Sons Ltd

Bacon Nicola, Cordes Corinne, Gohdes Brigitte, Mulgan Geoff, Reeder Neil and Savage Vicki. (2010) Innovation and Value: New Tools for LocalGoverment in Tough Times. UK: The Young FoundationBaeck Peter, Gillinson Sarah, Horne Matthew. (2010) Radical Efficiency: Different, better, lower cost public services. London: NESTABarrett Jamie. (2003) The Hybrid Designer: A Thesis Submitted in Partial Fulfillment of the Requirements for the Degree of: Masters of Applied Artin Design, Emily Carr Institute of Art + Design, 2008. USA: BFA, Western Washington University.Barry Michael and Beckman Sara L. (2007) Innovation as a Learning Process: Embedding Design Thinking. Volume 50. (Number 1, Fall 2007)USA: California Management ReviewBarter Toke and Re Dubhthaigh. (2006) Food for Thought: A Service Based Approach to Embedding Innovation.UK: Innovation RCABaxter Helen, Maher Dr Lynne and Mugglestone Dr Mark. NHS Institute for Innovation and Improvement. (2009) EBD Pack, The EBD Approach:Experience Based Design, Using Patient and Staff Experience to Design Better Healthcare Services. UK: New Audience LimitedBlatchford Kate, McClory Jonathan, Parker Simon and Paun Akash. (2010) Shaping Up: A Whitehall for the Future. London: Institute for GovernmentBoyle David, Coote Anna, Sherwood Chris and Slay Julia. (2010) Right Here, Right Now: Taking Co-Production into the Mainstream. London: NESTABradley Lloyd, Buchanan Simon, Creasey Simon, Goodey Erica, Hilton Anthony, Macdonald Vicki, McFall John and Rhymer Rigby. (2006) DCM,You Stink! Get Your Feet Off My Desk, We’re Not Going To Buy Your Product: The Joys of Innovation. London: Haymarket Network Ltd, Design CouncilBradwell Peter and Marr Sarah. (2008) Making the Most of Collaboration an International Survey of Public Service Co-Design. Demos Report 23. London: DemosBuchanan Richard, Woodham Jonathan and Brown Bruce. (1999) Design Research and the New Learning. Volume 17. (Number 4, September

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Sarah Drummond | SnookCo founder + Director of Design

wearesnook.comsarah[at]wearesnook.com@wearesnook

Stuart Bailey | GSALecturer + Product Design

[email protected]@StuartGBailey

2001). London: Design CouncilBurns Colin, Cottam Hilary, Vanstone Chris, Winhall Jennie. (2006) Red Paper 02: Transformation Design. London: Design CouncilCampbell Emily, Coultas Tony, Kimbell Lucy, Maher Lynne, Reason Ben and Roberts Simon. (2010) RSA Design & Society: What is Embedded Design? London: RSA ProjectsCollopy Fred. (2008) Under What Conditions Should Manages Design?Dolan Paul, Hallsworth Michael, Halpern David, King Dominic and Vlaev Ivo. (2010)Mindspace: Influencing Behaviour Through Public Policy. UK: Institute for Government and Cabinet OfficeDubberly Hugh and Evenson Shelley. (2010) Designing for Service: Creating an Experience Advantage. San Francisco: Dubberly Design Office/ Interactions MagazineDubberly Hugh and Pangaro Paul. (2009) Cybernetics and Service-Craft: Language for Behavior-Focused Design. San Francisco: Dubberly Design OfficeGash Tom, Hallsworth Michael, Ismail Sharif and Paun Akash. (2008) Performance Art: Enabling Better Management of Public Services. London: Institute for GovernmentGorb Peter. (2003) The Design Management Interface. Ontario: The Association of Registered Graphic Designers of OntarioHolmlid Stefan. (2009) Participative, Co-operative, Emancipatory: From Participatory Design to Service Design. Norway: Dept. of Computer andInfo Science (IDA)Rolfe Heather. (2010) Learning to Take Risks, Learning to Succeed. London: NESTASanders Liz. (2008) An Evolving Map of Design Practice and Design Research. InteractionsWood John. (2008 ) Changing the Change: A Fractal Framework for Metadesign. London: Goldsmiths, University of LondonWood John. (2007/2008) Co-Designing within Metadesign: Synergies of Collaboration That Inform Responsible Practice. London: Professor in Design, Goldsmiths, University of LondonWood John. (2007) Dancing with Disorder: Synergizing Synergies within Metadesign. London: Professor in Design, Goldsmiths, University of London A Wholly Different Leadership Experience. London: The Public Office(2007) Eleven Lessons: Managing Design in Eleven Global Companies. London: Design Council(2006-2010) Introduction to Your Handy Guide to Facilitation. UK: NHS Institute for Innovation and Improvement(2008) Transitioning Stigma: Design-Led Tools for Innovating the Hearing Aid Experience. A Collaboration Between Resound and Designskolen Kolding.Denmark: GN Resound

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Sarah Drummond | SnookCo founder + Director of Design

wearesnook.comsarah[at]wearesnook.com@wearesnook

Stuart Bailey | GSALecturer + Product Design

[email protected]@StuartGBailey

Stuart [email protected]

@gsofa@stuartgbailey

Sarah [email protected]

@wearesnook@rufflemuffin

Page 52: Embedding design in the public sector; Changing our thinkingradar.gsa.ac.uk/2652/1/Embedding_Design-Changing_Thinking-21Oct… · Sarah Drummond Snook Co founder + Director of Design

Sarah Drummond | SnookCo founder + Director of Design

wearesnook.comsarah[at]wearesnook.com@wearesnook

Stuart Bailey | GSALecturer + Product Design

[email protected]@StuartGBailey

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