Embedded Media Design
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Transcript of Embedded Media Design
Kurzweil’s Blog Post
Smart glasses from Evena Medical detect patient veins for precise IV placement
Nicole Visconti | Embedded Media Design Fall 2014 | Professor Tom KlinkowsteinAdvanced Technology
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Speculative Concept
Healthcare and Artificial Agents
Advanced Technology Nicole Visconti | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Nicole Visconti | Embedded Media Design Fall 2014 | Professor Tom KlinkowsteinEthnographic Research
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Ethnographic Research
Customers carefully read labels before purchasing items
Nicole Visconti | Embedded Media Design Fall 2014 | Professor Tom KlinkowsteinEthnographic Research
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Ethnographic Research
Relaxed customer, not in a hurry
Nicole Visconti | Embedded Media Design Fall 2014 | Professor Tom KlinkowsteinEthnographic Research
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Ethnographic Research
Employees assist customers in finding specific products
Nicole Visconti | Embedded Media Design Fall 2014 | Professor Tom KlinkowsteinEthnographic Research
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Ethnographic Research
Customers shopping with someone are less aware of environment
Nicole Visconti | Embedded Media Design Fall 2014 | Professor Tom KlinkowsteinEthnographic Research
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Ethnographic Research
Customers waiting for pharmacy seemed impatient and disconnected
Nicole Visconti | Embedded Media Design Fall 2014 | Professor Tom KlinkowsteinEthnographic Research
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Ethnographic Research
Most shoppers were alone
Nicole Visconti | Embedded Media Design Fall 2014 | Professor Tom KlinkowsteinEthnographic Research
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Ethnographic Research
Shoppers at counter interacted minimally with the cashier
Nicole Visconti | Embedded Media Design Fall 2014 | Professor Tom KlinkowsteinEthnographic Research
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Ethnographic Research
Nicole Visconti | Embedded Media Design Fall 2014 | Professor Tom KlinkowsteinEthnographic Research
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Ethnographic Research
Unmet Requirement 1
• Provide pharmacy check in system which allows customers to shop while waiting to be helped at the counter
Nicole Visconti | Embedded Media Design Fall 2014 | Professor Tom KlinkowsteinEthnographic Research
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Ethnographic Research
Unmet Requirement 2
• A system which allows customers to call for an employee to assist them in answering questions while in the aisles
Nicole Visconti | Embedded Media Design Fall 2014 | Professor Tom KlinkowsteinInterim Proposal
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Interim Proposal
Use phone technology to create an app that syncs to smart prescription bottles
Nicole Visconti | Embedded Media Design Fall 2014 | Professor Tom KlinkowsteinInterim Proposal
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Interim Proposal
Smart bottles are programmed with information about the pill, dosage, side effects and a finger print safety lock. Information is registered and synced with mobile app.
Nicole Visconti | Embedded Media Design Fall 2014 | Professor Tom KlinkowsteinInterim Proposal
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Interim Proposal
App and smart bottle promotes prescription safety and provides important usage information.
Nicole Visconti | Embedded Media Design Fall 2014 | Professor Tom KlinkowsteinBrand Name Development
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Brand Name DevelopmentKurzweil’s Blog & Ethnographic Research
Further Development
Combination Brand Name
PatientPreciseHealthVeinsTechnologyImageryDiagnostic
PrescriptionEducationAssistancePharmacyInteractionSmartDosage
PrescriptappAssistappHealth AssistInterappPatient Assist
Pharmassist
Nicole Visconti | Embedded Media Design Fall 2014 | Professor Tom KlinkowsteinCharacter
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Brand Character
Pharmassist
PersonaDependable
CommunicativeHospitable
PurposeEducateSafety
Accessible
LanguageSimplePrecise
Professional
ToneHelpfulSincere
Scientific
Nicole Visconti | Embedded Media Design Fall 2014 | Professor Tom KlinkowsteinSoundscape
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Soundscape
Soundscape
Nicole Visconti | Embedded Media Design Fall 2014 | Professor Tom KlinkowsteinMotion Identity
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Motion Storyboard
Nicole Visconti | Embedded Media Design Fall 2014 | Professor Tom KlinkowsteinMotion Identity
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Motion Identity
Vimeo
Nicole Visconti | Embedded Media Design Fall 2014 | Professor Tom KlinkowsteinMobile App
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Purpose of App
The app will connect to the smart prescriptionbottle and contain medical information.
Nicole Visconti | Embedded Media Design Fall 2014 | Professor Tom KlinkowsteinMobile App
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Contents of First Screen
Home screen will contain list of prescriptionsthat are clickable for more information. It willalso have the users picture next to a tab for account settings.
Nicole Visconti | Embedded Media Design Fall 2014 | Professor Tom KlinkowsteinMobile App
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Two Features
App will allow user to quickly access informationabout medications including dosage and sideeffects. The app will also allow users to send refil requests by contacting doctors and pharmacies.
Nicole Visconti | Embedded Media Design Fall 2014 | Professor Tom KlinkowsteinMobile App
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Persona
-Paticipates in a book club
-Has husband, children, and dog
-Started her own business
-Household income: $170,000
Nicole Visconti | Embedded Media Design Fall 2014 | Professor Tom KlinkowsteinMobile App
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Research
Nicole Visconti | Embedded Media Design Fall 2014 | Professor Tom KlinkowsteinMobile App
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Prototype
Nicole Visconti | Embedded Media Design Fall 2014 | Professor Tom KlinkowsteinMobile App
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App
Prototype
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