Embedded Analytics Turning Insights into Action€¦ · analytics in context with user workflow •...
Transcript of Embedded Analytics Turning Insights into Action€¦ · analytics in context with user workflow •...
Embedded AnalyticsTurning Insights into Action
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Kris Van DyckWebFOCUS Pre-Sales Engineer
Transform Your Business
• What is the most used BI tool in the world ?
Lets start with a few questions…
Everybody knows !
Transform Your Business
• What is the most used BI App in the world ?
Lets start with a few questions…
Nobody knows !
Transform Your Business
• Tools or Apps ?
Lets start with a few questions…
vs
Transform Your Business
• Are you seeking to improve your time to market?
• Are you seeking to increase value you provide to your customers through an interactive experience with your business?
• Are you seeking to leapfrog your competitive advantage in your market and become a leader?
• Are you seeking to grow your net revenues as a result of embedded analytics?
• Are you seeking to reduce your operational risk with embedded analytics?
Embedded Analytics – Are you ready for the Transformation?
Embedded BI and analytics is all about integrating actionable insights into everyday
applications and systems used by business workers.
At 100,000ftEmbedded Analytics
Whether a dashboard embedded into an off-the-shelf software system
Or an analytical capability embedded into a custom application
It is a natural evolution of the BI and analytics market
• A simpler and more convenient user experience, avoiding user thrashing between applications
• Increased productivity and better decisions by delivering analytics in context with user workflow
• Increased analytics usage (e.g. operational users) and ultimately a higher adoption of data-driven business.
• Ability to monetize data and increase value of customer applications
Why Embed?Embedded Analytics
The benefits of successful embedded BI / analytics projects:
Embedded Turns Insights Into Action
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Technology – Architectures and Features
Dresner Embedded BI Market Study 2016
Embedd Analytics
Leading the Way With The Most Experience
“Information Builders’ WebFOCUS product is well suited as a platform for building custom web-based BI applications, including rich internet applications, often in extranet and public, customer facing, constituent facing, supply chain facing or partner facing BI web applications… .”
“Extranet deployments continue to be an Information Builders “sweet spot” and go-to-market emphasis, with many of Information Builders’ customers using custom extranet BI applications built with WebFOCUS, without knowing they are using Information Builders.”
“Customers surveyed indicate that 47% -the top vendor in this category – utilisethe product to develop externally facing applications, predominantly targeted at customers, suppliers, partners and constituents… .”
Internal – within organization targeting employeesMany organizations have strong internal objectives for embedding analytics and are looking to operationalize and mix BI with existing
systems and applications. PSA
External – outside the firewall targeting partners + customersTwo use cases exist for external deployment:
• Free: An example of free might be a financial services organization looking to provide complimentary analytics to customers through portals or web applications.
• Paid: An example of paid might be consultancies, business services, and retailers who are looking to monetize data and analytics via OEM and external deployments.
Internal and External Use CasesEmbedded Analytics
PartnersCustomersConsumers
Employees
What Can Be Embedded?Embedded Analytics
Any Type of WebFOCUS content
Embed Here
X
Visualizations Dashboards InfoApps / ESRI
Portals
In-Document Analytics
Additional CapabilityEmbedded Analytics
And InfoAssist+, Our Self-Service Analytical Tool
Embed Here
X
Report Writing Chart/Dashboard CreationData Discovery
Self-Service Data Preparation
The key drivers of embedded BI include:
• FLEXIBLE SECURITY & MULTI-TENANCY.
• COMPLETE WHITE-LABELING.
• RAPID DEVELOPMENT.
• RANGE of ANALYTICS.
Embedded Capabilities That WebFOCUS Supports• Browse/select from catalog of objects• Alerts• Open/view objects• Interact with objects (navigate, filter,
drill)• Refresh objects/prompts• Modify/create objects• Save and publish objects• Apply analytical algorithms, mining,
predictive• Introduce user-supplied data for
mashups• Single sign-on/security integration• Re-skinning/customizing interface• Run invisibly in the background to
provide data values to application• Cross origin support for multiple
servers• Trusted Ticket authentication• iFrame embedding of responsive
content
Embedded AnalyticsTechnology - Key Capabilities for Embedded
Technology - How to Embed WebFOCUS?Embedded Analytics
For Commercial Portals• Information Builders developed 168/286 JSR compliant portlets/webparts written for many
popular commercial Portals.• Administrators job of embedding WebFOCUS content inside a portal is simplified via Single
Sign On feature.
For Custom Portals and Apps• iFrame “Mashup” Style.• RESTful Web Service API interested in deeper BI integration within their application.• Rich PDF documents.
For Resellers and Partners• Customer can wrap the WF product installers and deliver a fully customized and styled BI
service within or alongside their own on-premise application.
Use Web Services to Integrate WebFOCUS Content into Your Application
• Based on RESTful model
• APIs for retrieving content, creating schedules, running reports, etc.
• Supports WebFOCUS security
Reporting Server Web Services Adapter
• RESTful and SOAP-based models
• Use a web service to create reports as you would use any other Reporting Server adapter
Technology - Leveraging Web ServicesEmbedded Analytics
Embedded Techniques That WebFOCUS Supports• HTML/iframe• Web Services (RESTful, Soap)• Google Gadgets• Desktop Widgets• Portlets• JavaScript API• Java API• .NET API• COM• Frameworks (Force.com,
Sharepoint)• Flash API• Office API• JSON• Python API• PHP Framework
Seamless Single Sign-
On (SSO)
Role-Based Access Control
Dynamic Data
Security
Meet Compliance Requirements
Metadata-Based Solution
for Data Security
• Automatically filter row/column data based on user, group, or role
• Mask data values by role
• Ensure multi-tenancy
Fine-Grained Security Model
• Customizable roles
• Built-in templates simplify enterprise and SaaS administration
• Authorize users based on LDAP groups, RDBMS data or web services
Confidently Deploy BI with any Application
• Support PCI requirements
• Built-in protection from OWASP Top 10 Web Vulnerabilities
• Native auditing tools
Configure Seamless Single Sign-On Using
• Trusted Sign-On Ticket
• SAML 2.0 and OpenID
• Web Access Management Systems
• Windows Authentication
• Kerberos
• Custom Solution
Technology - Security and Sign-On ConsiderationsEmbedded Analytics
Technology - Scalability is a FactorEmbedded Analytics
Embedded AnalyticsSample of Embedded/OEM Customers
Bankers, line managers, and call
center managers all access
WebFOCUS to manage employee
goals and reward achievements.
These reports motivate salespeople
to perform while helping managers
with goals and expectations.
John Hanson
Group Manager Delivery Services
US Bank Creates Credit Card Application
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Embedded WebFOCUS Analytics Architecture supports 2 million users
Financial Services, Customer Since 1987
Information Builders helps
First Rate process a high volume of
portfolios in a short period of time
– currently about 2.5 million
portfolios per hour.
Terry Gaines
Managing Director of Products Group
Delivering Steady Returns With BI Technology
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WebFOCUS Embedded into Performance Applications Suite
Financial Services, Customer Since 1999
Information Builders understands
the economics of the SaaS business.
They were able to come up with
a pricing structure that works
for both of us.
Alan Rich
Chief Executive Officer
WebFOCUS & InfoAssist Polish River’s Expenses
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Software Provider Makes SaaS Offering Shine With Embedded BI
Computer Services, Customer Since 2009
The enthusiasm has been incredible,
and the InfoAssist reporting services
have been extremely popular. Our
customers have been clamoring for
this type of reporting service.
Dave Shugars
Senior Software Engineer
Plex Systems Launches Cloud Based Reporting
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SaaS Vendor Automates End User Reporting With Embedded BI Solution
Computer Services, Customer Since 2012
Ten Reasons to Choose Information Builders
• A Superior User Experience
• Maximum Flexibility, Security and Configurability
• Dynamic Reporting Output
• Unparalleled Mobile Support
• Proven Scalability
• Lower Total Cost of Ownership
• Robust Branding Options
• Advanced Analytics
• Sensible, Flexible Licensing
• Support for any SaaS Deployment Model
Embedded Analytics
Conclusions
• Adoption of BI in business is still very low, in the range of 20-25%. Embedded BI and analytics increases the likelihood of operational users leveraging data and insight, as it appears within the everyday applications and systems that they use.
• Users do not need or want to open and thrash between multiple applications. If the embedded BI is implemented effectively, the insights will appear in a highly relevant and timely manner so that they impact the decisions and operational performance of the targeted user.
• Creating in-context, data-driven value is perhaps the primary driver of embedded – WebFOCUS is a comprehensive platform for embedded analytics.
Embedded Analytics
Embedded AnalyticsWhat we do?
For 42 years we have been the
leaders in helping companies to
use information to drive critical
business outcomes
And here’s who we’ve done it for!
Embedded Analytics
MichiganNorth DakotaTennessee
Communications
Consumer Goods
Automotive
Business Services
Financial Services:Banking
Capital Markets
Payments
Healthcare:Payers
Providers
Insurance
Manufacturing
CustomersEmbedded Analytics
Travel and Entertainment
Transportation / Logistics
Natural Resources
Pharmaceutical andMedical Supply
Technology
Retail
Government:Federal
Provincial, State, Local
Education
Not for Profit
CustomersEmbedded Analytics
Embedded Analytics
Thank You For Your Time Today