EMBEDDABLE BPM WORKFLOW SOFTWARE FOR OEM‘s / ISV’s

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EMBEDDABLE BPM WORKFLOW SOFTWARE FOR OEM‘s / ISV’s

A CASE STUDY

EMBEDDABLE BPM FOR OEM /ISV

100% embeddable BPM’s architecture empowers Independent SoftwareVendors and OEMs to drive customer responsiveness and agility through itspowerful BPM and workflow functionality.

Embeddable BPM benefits for OEM’s & ISV’s:• Retain your existing brand• Differentiate your offerings• Rapid ROI• Seamless end user experience with completely embeddable

BPM functionality under the hood.• Post sales training and support.


CUSTOMER PROFILE

• The customer helps marketers improve results through its enterprise marketing software platform and global partner community of leading marketing service providers, agencies, and systems integrators.

• By combining database, digital , and operational marketing applications on a shared data infrastructure, the Marketing Services Platform makes it practical and cost effective for marketers to gain insight into their data and use this to execute an integrated marketing strategy across online and offline channels.

• With offices throughout North America and Europe, the customers software is used in over 20 countries worldwide.

Customer Name : A company offering marketing services platformLocation : UK and EuropeIndustry : Software DevelopmentProducts : Skelta BPM Solution Category : Enterprise Software


THE REQUIREMENT

• As a part of its enterprise marketing software suite, the customer offers their product, a high-end application for operational marketing.

• The Product helps marketing departments improve product development processes, enables faster development and integrates planning, insight, production and measurement capabilities with campaign management.

• As a powerful Planning and Program Management platform, the customer aimed to enhance the product by providing powerful BPM workflow functionality to automate end-to-end processes with approvals and automatic routing. They needed a solution that would be easy-to-use and quick to deploy at reduced cost of ownership.


THE SOLUTION

• After due evaluation of many workflow components, the customer selected Skelta BPM based on the following

• Critical factors:– 100% web-based and embeddable.– Powerful customization features that enabled the customer to seamlessly

integrate their application with Skelta.– Advanced analytics views available in Skelta's Business Activity

Monitoring dashboard.– Rapid development features that enabled customer's product development

team to deploy high-end BPM features– in brief spans of time.


THE SOLUTION

• Skelta BPM was implemented to enable workflow related features in customer 's product.

• Core product areas such as Supplier and Collaboration Management, Performance and Service Level Tracking, and regulating access to authorized content gained impetus through Skelta BPM’s powerful collaborative platform with advanced security features and BAM tools.

• Linked internal staff and external partners in different geographies through Skelta workflow engine Provided automatic next action notifications to ensure timely and accurate execution of tasks.

• Skelta's BAM dashboards and performance management features for users to compare actual against planned performance metrics at all phases of the marketing process .


THE VALUE ADDITION

• Enhanced customer satisfaction: Skelta BPM is unique in its extensive and flexible features that enable workflows and approval processes to be completely customized for specific organizational requirements.

• The customer was able to leverage this ability for their customers and help them meet their business goals through efficient processes. Client's Customer satisfaction matrix was at its peak after they invested in Skelta's BPM product.

• Increased competitive edge: Skelta's superior BPM features provide customer with an edge in the depth of its feature offerings as compared to competition.


ROI

Lower software investment:• Using Skelta's open architecture meant reduced cost of ownership when

compared to other BPM products. • Further customer was able to re-use data from their existing IT

infrastructure for better return on IT investment.• In the end, customer saved an estimated 30% on development costs by

using Skelta BPM• Faster time to market: Customer was able to accelerate development time

and take Organizer to market faster than estimated thereby shortening design to deployment cycle substantially.


SUMMARY

• When building BPM into enterprise class software, Product Managers often have to choose between extended development times and workflow components that are difficult to integrate.

• Skelta eliminates this dilemma by providing an easy-to-integrate, flexible, customizable and feature-rich

• BPM component. The success story in implementing Skelta exemplifies the benefits extended by

• Skelta's BPM solutions to developers as well as end customers.



INVENSYS SKELTA OEM PROGRAM

• Skelta offers you an unmatched opportunity that will put you on the fast track to growth in the BPM and workflow solution space. - The Skelta OEM Program.

• Skelta's OEM program is founded on three cardinal principles - Better Technology, Effective Support and Increased ROI.

OEM Benefits:• 100% embeddable and customizable workflow engine• Highly robust • Seamless integration with 3rd party applications/products built on .NET

with highly customizable features.• Skelta BPM is a Microsoft Gold Certified Partner with inherent integration

capabilities with Microsoft products such as SharePoint, BizTalk, InfoPath and CMS.

For More information please visit : http://www.skelta.com/products/bpm/for-ISV-OEM-User.aspx

http://www.skelta.com/products/bpm/for-ISV-OEM-User.aspx

SKELTA BPM

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EMBEDDABLE BPM WORKFLOW SOFTWARE FOR OEM‘s / ISV’s

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