EMBA class presentation: Marketing practices in Turkey

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TurkeyHistoryLogisticsValue chainMarket opportunitiesMarketing practices


TurkeyRomanEmpire

324-1250

OttomanEmpire

1299-1923

Ataturk &Modern Era

1925-

Silk Trade fromRome to China


TurkeyRomanEmpire

324-1250

OttomanEmpire

1299-1923

Ataturk &Modern Era

1925-

Control of thewaterways &

wealth of trade


TurkeyRomanEmpire

324-1250

OttomanEmpire

1299-1923

Ataturk &Modern Era

1925-

German war allies & EU

membership


Turkey


TurkeyBulgaria

Greece Syria Iraq

Iran

Armenia

Georgia

AzerbaijanTurkey


Turkey111 B

Exports

Turkey


UK 6%

France 6%

USA 5%

Germany 10%

Italy 6%

Iraq 5%


Turkey134 B

Imports

Turkey


Italy 5%

USA 6%

Germany 10%

EU 40% China 9%

Russia 14%


TurkeyIstanbul

Ankara

Gaziantep

Trabzon

Izmir


Turkey72.5 M

Total population


Turkey76%

Urban


Turkey93%Age < 65


Turkey28

Average age


Turkey19/1000

Highest birth ratein Western Europe


TurkeyOn Twitter, we share our momentary observations with people online, and I gauge public opinion… Sometimes events can escape my notice, and on Twitter people may be discussing it. Therefore, I have become connected.

“ ”Mehmet Emin Ekmena SE Turkey deputy for AKP


TurkeyAdvertising

Not allowed: alcohol, cigarettes, drugs & paid

product placement


TurkeyBarter

Haggling, POS, service


TurkeyWomenEducated & literate,

missing from labor force


TurkeyRelationships

Family & respect are key


TurkeyGovernment

Inconsistency & bias


TurkeyPrivatization

People are entrepreneurial


Turkey73 of 183“Ease of doing business”

World Bank


TurkeyHire Locals

Use local agents & distributors US International Trade

Administration


TurkeyYMMV*

*Your mileage may vary


TurkeyQ&AWhat’s up?

EMBA class presentation: Marketing practices in Turkey

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Transcript of EMBA class presentation: Marketing practices in Turkey