eMarketing Techniques Conference_eLearning and Web Video
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Transcript of eMarketing Techniques Conference_eLearning and Web Video
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THE MEDIA LANDSCAPE HAS CHANGED
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SILENT FILMS
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TALKIES
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RADIO
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TELEVISION
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GORILLA
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INTERNET
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CENTER OF GRAVITY
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“But the Web audience is growing at a great clip, while print circulation is not. And online revenues are growing faster, too, albeit from a smaller base. If the trend continues, there’s little doubt that -”eventually”- online becomes the main business.”
BILL KELLER, THE NEW YORK TIMES EXECUTIVE EDITOR, JULY, 2007
NEW YORK TIMES QUOTE
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INTERNET USE UP
TELEVISION VIEWING DOWN
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INCOME OVER $40K 91% HAVE ACCESS
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COLLEGE DEGREE93%
HAVE ACCESS
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BABY BOOMERS (50-64)
THOSE WE SAID WOULD NOT ADAPT 70%
SHOPPED ONLINE
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HOW DO WE TAKE ADVANTAGE??
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ONLINE NEWS PAPERS
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BRICK & MORTAR
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E-LEARNING
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2007 USER GENERATED
VIDEOS (UGV)
22 BILLION VIEWS
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48% OF ALL USERS WATCHED A
UGV
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MALES 18-3475% WATCHED AT LEAST ONE UGV
PER WEEK
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WHAT DO THEY ALL
HAVE IN COMMON?
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VIDEO
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According to eMarketer, “…there will be 183 million online video viewers by 2011 – a 60 percent increase from the number of viewers today. This growing consumption of online video provides marketers with new ways to promote their brands, and has also created opportunities to engage with consumers, expand reach and explore new monetization methods”.
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MUSIC VIDEOENTERTAINMENT
NEWSE-LEARNINGPODCASTS
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HOW DO YOU BUILD A BRAND
WITH WEB VIDEO?
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TRAINING
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SELF-PROMOTION
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MARKETING LAUNCH
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RE-PURPOSING CONTENT
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