Email Trends in Healthcare 2016
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Transcript of Email Trends in Healthcare 2016
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Email Trends in Healthcare 2016
3 March 2016, HIMSS16 Social Mixer
Hoala GreevyFounder CEOPaubox Inc.
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Email Security in Healthcare: 2015
277 breaches (Anthem, Premera)100M Americans’ Identities (33% pop.)
Phishing campaigns led the charge
[Read more]
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$$ Stolen healthcare records $$
CC# on the black market: $1-2
vs.
Healthcare record: $20+
[Read more]
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Ransomware Takes Hostages
• Hollywood Presbyterian Medical Center– $3.6M payment demanded in bitcoin– $17K in bitcoin eventually paid–Most likely a phishing attack
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Very Current Email TrendsDay Spam Virus Phishing Legit
Sun (2/28) 88% 0.027% 0.085% 11%
Mon (2/29) 66% 0.013% 0.045% 34%
Tues (3/1) 67% 0.021% 0.13% 33%
Weds (3/2) 69% 0.017% 0.14% 31%
Thurs (3/3) 78% 0.011% 0.065% 22%
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Advanced Email Security• DMARC (DKIM, SPF records)• Google Safe Browsing• Domain Name Age
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Email Portals‘Click here to pickup your secure message.’
“They (email portals) aren’t well built.”- Joshua Newman, Chief Medical Officer, Salesforce
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Email Portals“Don’t make me login to one more portal. Please.”
• UI/UX problems• Password complexity issues
It all falls down on a smartphone.
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Email Portals Usage2015 CMS study: 66% of US hospitals, 0% adoption rate.
Kaiser Message Portal: 50% read rate (informal data)
Industry Average: 5-10% read rate
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Looking AheadTargeted Attacks on Microsoft Office 365
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Looking AheadPatient Portals will be slow to wake up.
Forward Thinkers: Tactical advantage by eliminating email portals.
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About UsOur Vision: Become the market leader for HIPAA compliant email.
Products: Encrypted EmailEmail SecurityEmail APIEncrypted FormsSecure UploadBranded Storage
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Team
Hoala GreevyFounder CEO
• Critical Path (1999-2001)
• Founded Pau Spam, Hawaii’s first email security company (2003)
• Paubox Architect
Rick KuwaharaCMO
• Acquisition lead for publically traded Telecom
• University of Hawaii, MBA
• 10+ years marketing management experience
Phuong Tran, MSBiz Dev / CSM
• Carnegie Mellon, Masters in Healthcare Management
• 6+ years healthcare exp.
Greg HoffmanAccount Mgr
• University of Hawaii
• Tau Kappa Epsilon chapter president
• Experience managing dynamic sales teams
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Thank You!
Hoala Greevy @hoalagreevy
Paubox Inc.https://www.paubox.com