Email strategies-you-should-not-miss
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Transcript of Email strategies-you-should-not-miss
List Segmentation
Define Your Data Points
What data are we already collecting?
What data can we start collecting?
What data do we need to ask for?
List Segmentation
Your Contacts Are at Different Points in the Sales Cycle
Tony has clicked on a blog
'an easy way to diwali-ready home’
List Segmentation
Your Contacts Are at Different Points in the Sales Cycle
Tina has clicked on the offers you have sent her
How to automate email campaigns
Benefits of Email Automation
Keep in touch Re-engage dormant leads
Share hints and tips Save time
Summary List-segmentation
• Define Your Data Points • Your Buyers Aren't All the Same • Your Contacts Are at Different Points in the Sales Cycle
Types of customer your emails are missing
• Unsubscribed users • Dormant subscribers
What to look at while designing email templates
• Only text, Only image and Text + Image • To the point content • Clear call to actions • Make it responsive
Email Automation Programs
• Welcome emails, Cart Abandonment, Follow-up emails, Miss You, Seasonal Greetings, etc.
Juvlon
Improve Customer Engagement
Run Data Enrichment Campaigns
Reduce Invalid Email Addresses
Send Personalized Emails and SMS