EMAIL: SOCIAL MEDIA’S BACKDOOR TO ROI
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Transcript of EMAIL: SOCIAL MEDIA’S BACKDOOR TO ROI
EMAIL MARKETING:
SOCIAL MEDIA’S BACKDOOR TO ROI
David Olsen - Winning Group1
ABOUT.ME/DAVIDOLSEN
David Olsen - Winning Group 2
David Olsen - Winning Group 3
Social Media isn't a sales channel
Email: The Trojan horse of social media ROI
Adding tricks to this pony
David Olsen - Winning Group 4
AGENDA
David Olsen - Winning Group 5*Sensis Yellow Social Media Report 2012
Disengage with your brand
Break up the relationship
Start seeing your competitors
David Olsen - Winning Group 6
SALES MESSAGES ON SOCIAL MEDIA
CAUSE CUSTOMERS TO:
David Olsen - Winning Group 7
NO.
David Olsen - Winning Group 8
Nielsen 2012 Australian Online
Consumer Report
David Olsen - Winning Group 9
David Olsen - Winning Group 10*Sensis Yellow Social Media Report 2012
YOUR CUSTOMERS ARE TALKING
David Olsen - Winning Group 11
David Olsen - Winning Group 12
FACEBOOK DRIVES EMAIL REVENUE TROJAN
David Olsen - Winning Group 13
THE MODEL
1) Use campaigns (giveaways) on Facebook to:
1) Increase your fan base
2) Drive eDM subscriber growth
2) Offer discounts via eDM
3) ?
4) Profit!
Why isn’t everyone doing this??
David Olsen - Winning Group 14
ADDING TRICKS TO THE PONY
David Olsen - Winning Group 15
WORD OF MOUTH (MOUSE...) CAMPAIGNS
David Olsen - Winning Group 16
CREATE SOCIAL REVIEW CONTENT
David Olsen - Winning Group 17
ENCOURAGE SHARING
Include “Retweet This!” Snippet in Email
David Olsen - Winning Group 18
QUESTIONS?