Email Portfolio March 2016_v3

MICHAEL HALLPORTFOLIO MARCH 2016

MICHAEL HALL MARCH 2016

Procter & Gamble packaging and packshots

While at Schawk I worked on a large selection of big name brands. Design of the packaging is done by external agencies only one pack size was supplied to Schawk, it was then down to me to guarantee consistency across all pack sizes on shelf and make sure all artwork is set up correctly for print.

I also worked on the packshot team while at Schawk. Creating lifelike images from flat artwork ready for use in promotion and advertising.


RTCbrand creation and deployment

RTC were very attached to their existing logo and reluctant to move too far away from it. Because of this I created “the steps to success”, which represent what they do as a company, as an additional device to be used as part of their new brand, to this I added the ribbon and some extra brand colours.

The deep red and three letter logotype remain from the existing logo, I also introduced two new typefaces to be used in all literature and advertising.

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the steps to success

logotype

typography

inverted logotype colours

the ribbon



MDAbrand refresh

When I joined MDA as their in house designer I noticed a series of different logos, fonts and colours being used by the staff across all types of media.

The brand refresh consisted of a stripped down colour palette and a modern typeface, this made reproducing the brand a lot easier and made MDA more recognisable as an organisation.


Naturally Sculptedlogo design

Naturally Sculpted are A new up-and-coming fitness clothing brand aimed at the natural athlete. Promoting health, fitness and natural body sculpting.

The logo represents both sides of what they do as a company, natural health and body sculpting.


The Marshmallowistpackaging concept & brand development

The marshmallowist needed some packaging that could also be used to serve the product they sell, the box and sleeve concept I came up with was perfect for picnics etc.

The friendly tone of voice, lower case type and photography of Oonagh the owner were used in all parts of the promotion for the product which gives the brand a very personal feel.


Poetic Licensepackaging design and production

Poetic License Distillery were about to launch a limited number of three new products. They wanted the packaging to have the homemade, rustic feel of the product.

I came up with a wrap which gave an introduction of the brand on the inside and gave all information needed on the outside. The finished product was featured in the Metro paper last month.

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Email Portfolio March 2016_v3

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