Email Marketing Webinar Recap - dreamlocal.com · 5/4/2019 · Intro to Email Marketing...
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Transcript of Email Marketing Webinar Recap - dreamlocal.com · 5/4/2019 · Intro to Email Marketing...
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• Intro to Email Marketing
– Newsletters, Automation, and Direct
• Top Email Platforms
– MailChimp, Constant Contact, Hubspot, etc.
• What You’re Doing Wrong & How to Improve
• Measuring Results
Email Marketing in 2019:
Intro to Email Marketing
NewslettersRegular emails sent to build a relationship with subscribers who have chosen to receive updates from you.
AutomatedEmails sent after certain actions trigger them; like buying a product.
Types of Email Marketing?
(Source: Google)
DirectEmails used to inform customers of new products, sales and special offers.
Intro to Email Marketing
Where It Fits in the Purchase Funnel
The need for a PLAN and Matching Content with Target Audience
Are you sending the same email to your entire list of subscribers?
Segment your recipients based on:● geographical location, ● time zone, ● shopping history, ● cultural preferences, ● time spent on a specific product’s webpage, ● device(s) most commonly used to open
emails● purchases with you● where they are in they’re purchase funnel
with you
This critical segmentation process helps you both to understand your audience and to choose the appropriate message for users from across different access points.
Introducing:
The Playbook
Call or email the Sales Support Team
Our Team is Ready to Help!
Schedule a Training time that works for
you.
We Can Help!
Shannon Kinney [email protected] Partnerdocs.dreamlocal.com
207-701-5165
@shannonkin, @dreamlocal
Have Questions?
