Email Marketing Tools, Tips, & Workflows for Agencies
Transcript of Email Marketing Tools, Tips, & Workflows for Agencies
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Agencies' Favorite Email Tools &
Workflows#LitmusLive
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Agencies are important players
in the email marketing industry - providing tech
resources, support, and guidance for
their clients.
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When it comes to email
marketing, agencies are
organized and oper-ate
quite differently than
brand marketers.
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To learn more about these
differences, we’ll be chatting with several agencies about their
email production processes.
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#LitmusLive
Guest Speakers
Molly PrivratskyVP of Email Operations,
Trendline Interactive
Dan CaroDirector of Online
Marketing Operations, Whereoware@dcaro12
Brian WoodSenior Director of CRM
Production, Moxie
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Moderator
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Jenn FernandesCustomer Success Manager,
Litmus@JennAFernandes
Q&A Support
Lauren SmithContent Marketing Manager,
Litmus@ImLaurenSmith
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Agency Usage for Email Marketing
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Which Agency Services Email Marketers Use
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Agencies have larger,
more specialized email
marketing staffs than
brand marketers.
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30.8% of agencies have email marketing teams of 7 or more people—which is twice the rate of brand marketers (15.4%)
44.9% of agencies have 3 or more email developers on staff, compared to only 25.8% of brand marketers.
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QUESTION FOR THE PANEL
What does your email marketing team look
like?How is it organized?
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Compared to brand marketers, agencies have more emails in production at any
give time.
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30.6% of agencies have 16 or more emails in production at any given time, compared to only 21.4% of brand marketers.
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QUESTION FOR THE PANEL
What tools or processes do you use to keep all your email projects on
track?
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Agencies spend more time than brand mar-keters on every as-
pect of email production.
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Percentage spending 3+ hours on these tasks on average: Agencies vs. Brand Marketers
Copywriting: 40.8% vs. 36.1%Design: 61.7% vs. 45.7%Development/Coding: 56.1% vs. 41.9%Data Logic: 31.5% vs. 26.6%Testing: 30.5% vs. 24.8%
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QUESTION FOR THE PANEL
Where does your team find they spend the most
hours during email production? Why are
these phases particularly important?
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Agencies use many email
production tools at higher
rates than brand mar-keters.
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Tool Usage Rates: Agencies vs. Brand Marketers
Email Preview Software: 61.8% vs. 52.5%Emmet: 10.0% vs. 5.4%Preprocessing: 15.0% vs. 5.7%Postprocessor: 12.1% vs. 5.7%Task Runners: 14.3% vs. 4.5%
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QUESTION FOR THE PANEL
What are your favorite email production tools?
What’s your newest addition to your toolkit?
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Agencies are twice as
likely as brand mar-keters
to use an extensive pre-send checklist.
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Checklist Usage: Agencies vs. Brand Marketers
Extensive checklist: 34.0% vs. 17.4%Short checklist: 44.4% vs. 55.4% No checklist: 21.6% vs. 27.2%
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QUESTION FOR THE PANEL
What kinds of things are on your pre-send
checklist? What’s the most recent addition to
that list?
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litmus.com/blog/2016-state-of-email-agencies-infographic
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Download the 2016 State of Email Production report at
litmus.com/lp/2016-state-of-email-production
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Thank You!
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