My Goal for Today

• Some statistics of email effectiveness

• Why it works

• How email marketing compares to social networking

• How to get set it up to make you more money!

• Important tools necessary to maximize potential

What you will learn today!

• ROI for email marketing is $57.25 for every dollar spent. The ROI of all non-email online marketing is $22.52, less than half.

• Email provides more than twice the ROI of other Internet marketing channels, but gets only 2.5% of the investment

• 15-30% average open rate• 35% of email recipients open email based on the

subject line alone• People who buy products marketed through

email spend 138% more than people that do not receive email offers

• 44% of email recipients made at least one purchase last year based on a promotional email

What the big deal about email marketing?

• Members have opted into receiving information

• Regular VALUABLE communication

• Opportunity to stay in front of more people faster!

Out of sight out of mind!

Why does it work so well??

Social Media

Email

Drive traffic to your website in as many ways as possible. The more unique or interesting you can be the more effective this will be.

Where do I start first?

• 346 million people worldwide read blogs

• 46% of people post about the brands they love (or hate).

• 71% of all respondents who maintain blogs for a business – their own or one they work for – report that they have increased their visibility within their industries through their blogs.

Why should I have a Blog??

• Create opt in with strong value proposition to those who visit your site.

• Create campaign that touches listwith valuable info sporadically for as long as possible, every 3-10 days.

How do I capture visitor info and continue marketing?

Stand out from the rest!

• Create dynamic headline

• Personalize

Stand out from the rest!

Add Value and Blow your audiences mind!

Adding Value is a MUST!But Why??

$2,792.1028 days = $99.71/day!

Necessary Tools for Success

• Create Opt in forms

• Set up unlimited auto responder emails

• Track details of a campaign– Who opened – Who Clicked– What did they click

• Target market

• Affiliate link www.icontact.biznetlife.com

Tools Features…

4. Learn about other offers that would benefit your audience

2. Sign up for Contact Manager (iContact)

1.Determine what the best way for youto capture audiences info

3. Create ongoing valuable auto responder

Action Plan

5. Stay up to date with new trends

• How Marketing Has Changed

• Average ROI on email compared to other internet marketing

• Average Open Rate• Spending habits of

people who buy from email marketing

• How LI Compares to Other Biz Sites

• Percentage of people who bought based on email promotion in last year

• Why email Marketing Works so well

• Email vs. Social Media• Where to start with

email marketing• Why you need a blog• How to start capturing

peoples info• How to stand out from

the rest• The need for adding

value• Potential of adding

value• Top Contact Manges• Why you need to use

them!• Action Plan

Review