Email Marketing Excellence at Midlife

@phollows @FeedBlitz #BAMC16


Excellent Email Marketing

Phil Hollows @phollowsCEO, @FeedBlitz

#BAMC16

#Selfie#NoFilter


BOGO

“I get ten times more response to my blog from my email subscribers than I do from anyone else.”

Seth Godinsethgodin.typepad.com

Email Marketing Rocks!!

@phollows @FeedBlitz

Platforms, Shmatforms

Are You Building Your Business

on Someone Else’s

Property?


First, The Basics

• Visible subscription forms• Incentives• Opportunities to subscribe• Respectful popups• Calls to Action• Always use dual opt-in• Compliance and privacy• DO NOT SPAM


Types of Email

• Content– Consistent cadence, consistent focus

• Transactional– Timely, actionable, relevant

• Sales– Balance $$ goals with recipient’s humanity


Work it, Work it

• Be compelling: Images, headlines & copy• Think outside the blog for your content

– Instagram– Pinterest– Tumblr– YouTube

• Mail at least weekly• Your target open rate: 20%


Segment and Conquer

• Content-based lists• Timing based lists• Clean up, clean up!• Use what you know• Target campaigns

It’s 10x easier to sell to someone who’s already

bought from you


People Suck

• People are lazy• People have no

attention• People are cheap• People are selfish• People procrastinate• People are cynical• People are afraid


Put Differently…

• We need convenience• We crave excitement• We love deals• We desire success• We are deadline driven• We want to trust• We thrive on inclusion


A Week of Sales in 46 Minutes

• List-only offer:– 46% off– Only on the

vendor’s birthday– Only 9:00pm to

9:46pm• Generated a week’s

worth of sales in just 46 minutes

• Trust: Personal event• Deal: 46% off• Exciting: Only 46

minutes• Deadline: No other

chances• Inclusion: Many prior

buyers

List Building for Bloggers

• Published a chapter at a time on the FeedBlitz blog

• 45,000+ words emailed to the list one chapter at a time

• Freely available to anyone at anytime

• Self-publishede-book

• Over 1,000 sold• Convenience sale• ASP ~$15• Always be monetizing

– “Thank you” email contained affiliate pitch


Premium Webcast

• Paid web cast• Tiered pricing

(Eventbrite)– 5 tickets @ $4.95– 5 @ $7.95– 10 @ $9.95– 50 seats @ $49.95

• Every time a tier sold out, we emailed the list

• Why did this work?– Convenient: Webcast– Trust: Social proof– Deal: Really cheap if

you’re fast– Exciting: Tiers kept

selling out– Inclusion: As

momentum built, FOMO kicked in


Bundle, Baby!

• Create multiple items for sale• Bundle them together in a separate collection• Offer the deal on the bundle only

– 1-time only new subscriber price– On the new subscriber activation page– People are excited when they have just joined your list!

• Passively promote ALL you content on all your emails


Autoresponders & Campaigns


So What?

• If you’re not doing The Basics, fix that. Like, NOW.• Want more email fun? Let’s play!

– Mix up subject lines, mailing frequency, time of day– Topic-based lists, A/B testing, calls to action

• Integrate with your analytics• Plan

– Set up offers, data-based campaigns, follow-on sales

If it emails, automate it!@phollows @FeedBlitz


BOGO


FEARIS GOOD


LIVINGIN FEAR IS NOT


STARTINGIS HARD


FINISHING ISHARDER


DO THEWORK


YOUROCK

Thank You!!

• Phil Hollows • @phollows • @FeedBlitz• [email protected]

Email Marketing Excellence at Midlife

Business

Transcript of Email Marketing Excellence at Midlife