INSTITUTE OF TECHNOLOGY AND SCIENCE, MOHAN NAGAR,

GHAZIABAD

PRESENTED BY,-

AYAN MAITI,SK MOSLEM,AVISEK DAS,

ARPAN ADHIKARY.

PGDM (BATCH - 2013-2015)SEC. - B

EMAIL MARKETING AND SOCIAL WEB

MARKETING

WHAT IS WEB MARKETING?

Web marketing is defined as the general promotion of products or services over the Internet. Basically, it is a computer-based version of traditional marketing objectives that involve a product, price, packaging, promotion and place.There are two major factors which is related to Web Marketing,-

Email Marketing, Social Web

Marketing.

EMAIL MARKETING

Email marketing is directly marketing a commercial message to a group of people using email. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness.

Enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business.

Acquiring new customers or convincing current customers to purchase something immediately.

EXAMPLES OF EMAIL MARKETING

TYPES OF EMAIL MARKETING

Transactional emails:-

Transactional emails are usually triggered based on a customer’s action with a company. Triggered transactional messages include dropped basket messages, purchase or order confirmation emails and email receipts.

Direct emails:-Direct email involves sending an email solely to communicate a promotional message (for example, an announcement of a special offer or a catalog of products). Companies usually collect a list of customer or prospect email addresses to send direct promotional messages to, or they can also rent a list of email addresses from service companies.

ADVANTAGES AND DISADVANTAGES OF EMAIL MARKETING

Advantages:- Email's immediacy reduces delays in

communication, allowing businesses to run more smoothly.

Email Marketing is significantly cheaper and faster than traditional mail, mainly because of high cost and time required in a traditional mail campaign for producing the artwork, printing, addressing and mailing.

Disadvantages:-A report issued by the email services company Return Path, as of mid-2008 email deliverability is still an issue for legitimate marketers. According to the report, legitimate email servers averaged a delivery rate of 56%; and 12% of the messages were rejected, and eight percent were filtered.

SOCIAL WEB MARKETING

Social Web Marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool.

Goal of Social Media Marketing:-The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.

TYPES OF SOCIAL MEDIA MARKETING

1) Social Networks -

2) Bookmarking Sites -

3) Social News -4) Media Sharing -

ADVANTAGES AND DISADVANTAGES OF SOCIAL WEB MARKETING

Advantages:- Building brand

awareness, Reach a large

audience, Cost effective.

Disadvantages:- Time Consuming, Risk of negative

comments, Hackers’ Threat.

WHY SOCIAL MEDIA MARKETING?

Spread the Word.Drive Sales.Provide Great Customer Service.Keep Your Customers Coming Back

EXAMPLES OF SOCIAL WEB MARKETING