Email Marketing

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Transcript of Email Marketing

E-mail Marketing

AIO

by. Mohamed Saber

WHYE-mail Marketing1. Global reach: No matter where you are or whom you need to reach, targeted emails pave the way. Borders are no obstacles in email marketing. 2. Lower cost: Costs incurred in designing, executing, testing, sending and receiving an email is up to 78% less for a run of 5000 over paper-based direct mail version. When you add e-mail to your marketing mix, you spend less time, money and resources than with traditional marketing vehicles like direct mail or print advertising. 3. Interactive: You can innovatively initiate campaigns using graphics, videos, music, quiz, game or whatever that will be of interest to your prospect, to grab his attention and interest immediately. 4. Highly personalized: Email enables you to personalize and greet every person you target. This helps in creating a special bond with the prospects. 5. Round the clock marketing: With an email the audience can understand your offering even when you are out of office. 6. Measurable results: Special tools are available that accurately measure click-through rate, conversion rate, how a person one arrived at your website, and more, to enable you to assess the success of different email campaigns. 7. Targeted marketing: Since prepackaged and custom-built lists are available, you could reach only those who might require your services, solutions or products without bothering those who do not. You can select each one of your targets based on geography, age, income, spends, and many other parameters. 8. Opt-in or unsubscribe options: Emails contain opt-in and opt-out options which help you to shortlist your prospects and reach only the ones genuinely interested in your offerings. 9. Faster response: Time to receive responses through e-mail is one to three days, where you will get maximum responses on day one itself, while a direct mail campaign would take minimum 7 to 12 days to generate any responses. Further, responding to a direct mail is more cumbersome, while a person can respond to an email immediately. 10. Simplest: Executing an email campaign is simple and you can do it sitting at home without any extensive resources.

E-mail Marketing

AIO

by. Mohamed Saber

Campaign storyHOW EMAILS RELAY WORKS

Figure (How email relay works)

E-mail Marketing

AIO

by. Mohamed Saber

WHATTypes a. Text emails. b. Pictured Emails. c. Attachment. d. HTML Making a. by email clients: 1. Outlook 2. Thunderbird b. Downloading: 1. Search for "Free email templates". 2. Incoming email Templates.

Protocols - CAN SPAM LOW - ICAN Low - Unsubscribe Link Advice: Never send email campaigns before testing it on your email accounts.

E-mail Marketing

AIO

by. Mohamed Saber

CAN-SPAMAct of 2003 (Included On CD)

E-mail Marketing

AIO

by. Mohamed Saber

WHOM

E-mail Marketing

AIO

by. Mohamed Saber

Extractinga. Categorized by category: 1. Yellow pages 2. 140 Online 3. Stark Dir 4. Buy Data b. Categorized by City: 1. Tankeeb 2. Masrawy Mobawaba c. Uncategorized: 1. FaceBook: search forTable (FaceBook search)

Jobs

careers

job

Figure (FaceBook search)

2. Incoming emails (CC). Advice: Never download any excel Data Sheets for email Database

FilteringSearch in bounced mails for:Figure (Search in bounced mails)

E-mail Marketing

AIO

by. Mohamed Saber

- Failed mails by the following keywords:Table (Failed emails)

not listed in Domino Directory Please check the recipient's e-mail address and try to resend the message. If the problem continues, please contact your helpdesk. Reason: ME-E0032 DATA command failed. An error occurred when transmitting the message data to the target mail server. The following addresses had permanent delivery errors Can't create output Remote server replied: 501 Invalid Address mailbox unavailable is not a valid mailbox 550 No Such User Here The server has tried to deliver this message, without success, and has stopped trying This message hasn't been delivered yet. Delivery will continue to be attempted. Check to be sure the e-mail address is correct Service unavailable User unknown email account that you tried to reach does not exist Delivery to the following recipients failed Such User Here User not known

Recipient address rejected: need fully-qualified address no mailbox here by that name it responded as follows: [550 5.1.1 550 5.1.1 Recipient unknown unknown user This account has been disabled or discontinued ADDRESS DOES NOT EXIST user not found Relay access denied This message is looping: it already has my XYahoo-Forwarded line 550 5.1.1 User unknown user account 550 No Such User SPAM No Such mailbox here by that name recipient rejected Address rejected

E-mail Marketing

AIO

by. Mohamed Saber

- Must delete mails by the following keywords from your mailing Lists:Table (Delete emails)

was blocked by our Spam unauthorized mail is prohibited If you did not request, or do not want, a membership in the invalid address Post by non-member to a members-only list Host or domain name not found This user doesn't have a yahoo.com account This user doesn't have a gmail.com account Click here to deliver your message Name service error for name Connection timed out 25: Connection rejected due to content restrictions disabled or discontinued lost connection with Resources temporarily unavailable mailbox unavailable JunkMail rejected DNS blacklist database

Email contains SPAM @groups.facebook.com This message was created automatically by FaceBook. Relaying such messages is blocked by administrator was considered unsolicited bulk e-mail SpamAssassin This user doesn't have a hotmail.com account this message looked like spam Spam Message not queued refused to talk to me Connection refused Try again later Message rejected due to content restrictions is blacklisted by account has been disabled or discontinued blacklisted blocked using 550 Address unknown

- Over Quota mails by the following keywords from your mailing Lists:Table (Quota emails)

Mailbox size limit exceeded Disc quota exceeded mailbox is full user's mailfolder is full Inbox is full Mailbox quota exceeded The email account you are trying to reach is full Mailbox Full over quota Domain size limit exceeded

The recipient's mailbox is full mailfolder is full exceed the quota exceeds allowed size Quota exceeded exceeds fixed maximum message size Mailbox quota exceed quota

E-mail Marketing

AIO

by. Mohamed Saber

HOWa. email clients Advantages: - Low cost Disadvantages: - Domain name blocking. - Over Quota Inbox. - New domain cost. - Loss in sending time. - Sender's Cost (Employee). - Sending Limitation. b. constantcontact.com Advantages: - Zero cost. Disadvantages: - limited to 100 contacts or 60 day for Email Marketing. - Logos in Footer. - May Take User's Data. c. BEM ServersFigure (BEM Server)

Advantages: - Fast sending. - Unlimited Sending. - Non stop. - Controlling sender Name. - Bounced mails defragging. - Control reply to. - Import and Export Contacts. - Delete Duplication. - Extracting email address from Mixed data (Words, phone nr or draws..) Disadvantages: - Weekly, Monthly or annual Fees. E-mail Marketing AIO by. Mohamed Saber