SOS Online Backup Email Marketing 101

Summer 2012

Email Marketing 101 Selling online backup as an MSP

Agenda:

Industry overview and opportunity

The SOS 360 Degree Partner Program

SOS ServerSave features and benefits

Data centers and infrastructure

Email marketing 101

Pricing

Product tour

Q&A

The Industry

SOS Online Backup Leads the Backup Industry

SOS is the technology leader in consumer & SMB

backup

• A pioneer in online backup technology since 2006:

Over 500K active customers and 900 VAR partners.

In excess of 100 man-years in product development.

IDC confirms that massive adoption by

business community is near term: • 16% of companies surveyed by IDC are using

online backup today

• 69% are evaluating and/or planning to use it

Cloud Backup Today

Multiple Technology Megatrends Propelling Online Backup Adoption

• Expansion of internet bandwidth

• Decrease of hosted storage costs

• Technical sophistication of population

• Significant increase in size and value of digital data

The continued evolution of these same technology trends will carry cloud backup adoption into the SMB market and to the enterprise.

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What SMBs are looking for in online backup

• Initial online backup adoption occurred primarily within the consumer market, where simple file and folder backup

technology serves the needs of home users.

• SMB & Enterprise data Protection needs are more complex.

• As online backup technology evolves to meet these needs at a lower cost SMB adoption will follow. SOS ServerSave

is uniquely suited to meet this growing market demand.

SMB & Enterprise Backup Requirements Addressed by SOS ServerSave

Total business data Protection, with coverage for workstations, servers, laptops & mobile devices

Business Continuity & Disaster Recovery

Server application backup and recovery (Exchange, SQL, Sharepoint)

Centralized deployment, reporting, and remote management systems

Security: support for secure public & private cloud deployments

Large file backup (200GB+)

Collapsing the RTO & RPO under 30 mins

Existing strong growth soon to be augmented by wide-spread business adoption.

The SOS 360 Degree Partner Program

SOS 360 Degree Partner Program Features and Benefits

SOS offers MSPs a business in a box - start selling in three weeks.

Website Template

Flexibility to update content on website template

Integrated billing

Customized branding on website template

Award winning software

No hardware purchase required

Weekly live trainings

Sales and marketing materials

Re-branded client

Re-branded sales materials

Re-branded marketing materials

The Product Suite

SOS Online Backup Product Suite

SOS ServerSave is a Complete SMB Online Backup Solution

SOS ServerSave Feature Added Benefits

Exchange Backup and Granular Recovery

Recover mail, message, contacts and more Restore deleted files, be regulation compliant

Bare Metal ImageCreator Backup Exchange, Windows Servers, SQL Servers, Sharepoint Servers, and fileservers

Control these from one central location and quickly send images to SOS cloud

Online Backup & Recovery Manager

Backup and recovery for bare metal images, files, and folders

Control, report, and deploy without having to install a separate management agent

Workstation Backup Backup and recovery from laptops, workstations, fileservers, and files and folders

Infinite and automatic archiving, unlimited versioning, unsurpassed speed

Premier Web Integration Integrate billing management, merchant accounts, and more

Receive a completely rebranded site and shopping cart

Mobile Backup Android, iPhone Access, share, stream, view data anywhere on the globe.

Data Centers and Infrastructure

Click to edit Master title style 11 global points of presence

SOS backs up data to military-grade data centers in London, Toronto, Los Angeles, Houston, Dallas, Melbourne, and South Africa

All data centers are secured with 24/7 watch, video surveillance, biometric credential requirements, backup generators, temperature and humidity controls

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Los Angeles, Dallas, Houston and Toronto

Data Centers

Email Marketing 101

SOS gives you a simple email

campaign platform – just use it!

The Web Integration Package includes a WSYWYG email campaign management tool. • Create campaigns • Use HTML (or not) • Upload lists of customers or prospects to send your campaigns • Monitor the results

Develop your offers (but don’t over-develop them)

Who are you going to send to? • Free trials • Customers whom you’d like to upgrade • Others

What offers might you use? • “Get a free disaster recovery plan quote” • “Use coupon code 30OFF to save 30%” • “Get a free business continuity evaluation” Hint: Use existing templates in the SOS Partner Resource Center.

Use simple emails – get straight to the point Your emails should consist of four main parts: 1. Start with your offer. 2. Give the “call to action”. example: Save 30% TODAY! 3. Explain why the customers should do what you’re asking 4. Give the “call to action” again!

Pricing and Revenue Opportunity

Click to edit Master title style Flexible plans are available to help you get your online backup business started

SOS does not limit your margin or take a commission

Add server licenses and GBs as you grow your business

Business Development assistance is available after you get started

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Backup 17

Pricing and Revenue Opportunity

Product Series SOS ServerSave 5 SOS ServerSave 10 SOS ServerSave 15 SOS ServerSave 25

Server Licenses 5 10 15 25

Cloud Space 1024 GB 1536 GB 2560 GB 4096 GB

Monthly Price $399 $549 $699 $899

Suggested Retail Price $129 $129 $129 $129

Margin per Server License $49 $74 $82 $93

Monthly Margin Per Package

$246 $741 $1,236 $2,326

Product Demo and Q&A

Click to edit Master title style

1. Call your SOS Partner Specialist

2. Select a plan

3. Complete an ROI analysis to find out how much

recurring revenue you can make

4. Market and sell your new online backup service to your

clients

5. Watch your online backup client base grow!

Get started today!