SDL Proprietary and ConfidentialSDL Proprietary and Confidential

Email Manager 5.6

27th June 2013

Ashley Mandell-LynnDirector, Global Production Services

Martin RadfordBusiness Solutions Consultant

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• SDL Email overview• Overview of Email Manager 5.6 features and functionality• Email Manager 5.6 Demo• Response data integration with SDL Customer Analytics • Compatibility considerations• Release milestones

Agenda

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• Over 12 billion emails sent out of Email Manager in 2012• Current average of 43 million emails per day • Volumes continue to rise…• …we are projecting over 14 billion emails in 2013• Email is a key element of the SDL Intelligent Marketing Suite• Email has received significant investment

– Datacenter and hardware improvements

– Services team supporting email

– Product development

– Development continues with another major release scheduled for Q1 2014

SDL Email services growing rapidly

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Marketing is changing, email tools needs to reflect that change.

Development focused on some key email marketing trends

Change in behaviour Development need

Marketers multi-task, so we see a higher volume of ‘light’ users

Email tool needs to be easier to use, more intuitive for marketers and accessible to larger numbers

Continued move towards experience management, reduces per campaign volume, increases regularity

User need to manage campaigns rather than single ‘one-off’ deployments

Diversity of recipient devices used – mobile, tablet etc…

Render testing needs to be inherent in the campaign process

Changing trends in ‘what works’ and what parts of email drive traffic

Experimentation need to use heat maps

Greater focus on Email ROI increases drive for more testing

Ability to manage dynamic content and test cells across campaigns(see our Testing Best Practice doc on partner portal, http://www.sdl.com/community/cmapartnerportal)

Appetite for video in email / landing pages

Ability to easily manage and incorporate rich media content

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• Enhanced user interface for easier navigation

New Campaign Builder experience

Automatic campaign thumbnails (recent

documents)

Multi-document Support

Easy access to shared events, variables &

lookup tables

Preview Pane

Improved navigation ribbon

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Multi-document support allows work on multiple creative

Multi-document Support

Multiple creative in a campaign

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Document explorer Search speeds up

Document search

Search across all categories.

New ‘design view’ WYSIWYG editor

Full set of WYSIWYG editing tools

Easy access to campaign variables, shared templates for insertion to campaign

You can now embed creatives from any campaign into another

creative

Improved source code editor makes editing easier

Easy to switch views

Color coded markup

Addition of code line numbers

Search & replace functionality

File Manager & Image Properties Editor

EM 2013 Highlights

Insert images from file manager

Image files easily managed from one

location

Zip file upload (with auto-unzip) is now available.

Integrated inbox render testing with ‘Gallery View’

Device selection, e.g. iPhone 4S

preview

Select category e.g. Inbox, Mobile

or Tablets Easy switch to Gallery view

With over 40 inbox previews

Heat Map – Emails & landing pages

Enable Heat Map view

Warmer colors, show higher click rates

Reports click-to-open rate for

creative

Media Manager Integration - Optional

Media Manager Panel

Browse audio and images

stored in SDL Media Manager

Preview images or video

Enables content management for rich media in email

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Response data fully integrated into SDL Customer Analytics

High-speed Email Response Importer allows customers to easily analyze response data

with Engine!

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Demonstration

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• Campaign Manager 2.9 supports EM 5.6• Campaign Manager 2.8 does NOT support EM 5.6

– CM 2.8 users will be upgraded before moving to Email Manager 5.6

• Alterian Marketing Suite - the following software versions offer compatibility with Engine 5.2 and Email Manager 5.6

Compatibility considerations

Product Version Scheduled Release Date

AMS 3.0 SR4 Released

Analytical Dashboard 2.5 SR2 9 July 2013

Selection Planner 4.2 SR4 Released

ADMI 3.0 SR7 Released

KXEN 3.3 SR2 TBC

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• Full details will be communicated to each partner in the coming month• Releases will be staggered across the customer base

Release Milestones

Start Date Completion Date

1 – EMEA phase 1 18 June 19 June

2 – US Phase 1 25 June 26 June

3 – UK 2 30 July 31 July

4 – US 2 13 August 14 August

5 – UK 3 27 August 28 August

6 – UK 4 10 September 11 September

7 – UK 5 17 September 18 September

8 – UK 6 24 September 25 September

9 – US phase 3 clients 26 September 27 September

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There will be detailed documentation in support of the release

Document Description

Parity Analysis Guide A summary of key changes and a description of each

Campaign Builder Guide

A full product manual for the new Campaign Builder element

API Introduction Guide A ‘quick-start’ guide detailing the additional API calls now available

API User Guide A full user guide for Email manager 5.6 web services

API Migration Guide Migration guide with code examples to use when migrating to new calls (migration is not a requirement for upgrade)

Release Notes Full release notes as normal

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