Email List Building 101
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Transcript of Email List Building 101
![Page 1: Email List Building 101](https://reader030.fdocuments.net/reader030/viewer/2022013122/55c47e09bb61ebe32b8b46da/html5/thumbnails/1.jpg)
Presented by
116-116 Research Dr, Saskatoon SK, S7N 3R3 306.664.2932 [email protected]
Email List Building
101
@
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Building your email list
The Winning Formula
10 Best Practices
OVERVIEW
Here’sWHAT YOU WILL LEARN
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Founded in 2004
Over 400 projectsSpecializes in digital marketing
Who Is2 WEB
DESIGN?
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YOUR EMAIL LIST
Building
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Business Cards
Traditional Advertising
Event Sign Ups
Social Networks
On Website
building your email
list
@2webdesign@2webdesign
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Email Signature
Lead Gen. Offers
In Person
Client Database
Contests Deals
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building your email
list
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PROVEN TO GIVE YOU AN EDGE
10 BestPractices
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TO PERFECTIONPersonalize
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SEGMENTS OF YOUR LISTTarget
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PROSPECTS INTO CLIENTSNurture
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SOCIAL SHARINGEncourage
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MOBILE FRIENDLY CONTENTProduce
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THE WAY WITH CTA Lead
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ENGAGING & USEFUL CONTENTProvide
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SPAM CHECKSPass
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CANADA’S ANTI-SPAM LEGISLATIONFollow
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YOUR SUCCESSTrack
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WITH A/B TESTINGOptimize
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bonus!
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LIST BUILDING FORMULA
Winning
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@2webdesign
+
-Ask -Required
-Short Forms -Manage Subscription
Preferences
+- +
-Offers -Multiple CTA’s
-Blog -Social Media -Pop-up Boxes
-Unsubscribe -Bounce
-Open Rate -Click Through Rate
Landing Page
Attract Traffic
List Decay Track Repeat = SUCCESS
-Optimize -A/B Test
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w116-116 Research Dr, Saskatoon SK, S7N 3R3 306.664.2932 [email protected]
Any questions?
Thank you!