Sense of community living

Emaar Misr

Issue 9 2010

2010 Issue 902 Issue 9 2010

As another exciting summer draws to a close, it is my pleasure to reflect on

the amazing transformation our team at Emaar Misr has brought to the Egyptian real

estate development sector. The results of our unwavering commitment to redefining

the standard of modern living in Egypt are the remarkable changes that can now be

seen firsthand at Marassi and Uptown Cairo.

At Marassi, we are currently constructing almost a thousand residential units,

with delivery of over 150 of these to our first customers in the coming months. With

this achievement, Marassi will catalyze the transformation of the North Coast into

a truly international resort destination. From the very beginning, Marassi has been

meticulously developed according to the Emaar standard of quality, in partnership

with leading firms and using only the best construction and finishing materials.

This past summer, in preparation for the upcoming handover, members of our

expert staff treated prospective residents to a glimpse of the Marassi lifestyle,

leading daily tours of the resort community's completed residences and facilities.

Everywhere they went, our visitors experienced the Marassi vision coming to life, and

witnessed firsthand Emaar Misr's dedication to delivering world-class communities

to the Egyptian market.

Meanwhile, at Uptown Cairo, construction on the Golf Clubhouse has entered finishing stages. In addition, we are several

months into construction on two major roads, which will transform the community into the new heart of the city by connecting

the community to the Sixth of October Bridge and the Ring Road. These roads will vastly increase the convenience of life at

Uptown for future residents, the first of whom we will welcome in just a few months time.

Looking ahead, the coming months will yield many exciting milestones as we count down to delivery of first units at both

Marassi and Uptown Cairo. As our unique vision becomes reality, our team will continue to search for promising new sites to

transform into premium community developments in Egypt.

Hazem Ashry

General Manager, Emaar Misr

03

connect welcomewww.emaar.com/misr

2010 Issue 9 Issue 9 201004

Stay with Armani

perspectiveComplementing the hotel's cutting-

edge design, the 'Stay with Armani' philosophy was crafted to provide the

utmost comfort and convenience to

each and every guest, offering them

a home-away-from-home.

From the moment guests confirm

their stay, they receive the personal

assistance of a Lifestyle Manager,

who is readily available to provide

advice and make arrangements within

or outside the hotel. In addition, those

desiring a more permanent stay at

the world's most coveted address can

purchase one of the highly luxurious

144 single bed and bath Armani

Residences, located on floors 9-16,

all of which received the personal

attention of Mr. Armani.

Meanwhile, the second Armani

Hotel will open in 2011 in Milan,

Italy's fashion capital and Mr. Armani's

home city.

The Emaar - Armani partnership

is also bringing the Armani lifestyle

philosophy to Marassi, Emaar

Misr's premium North Coast resort.

Complementing the existing state-

of-the-art accommodations, Marassi

will soon feature the first ever

Armani Residence villas, each stylishly

designed and custom-furnished.

What happens when you bring together

two visionaries, one a leading lifestyle

provider and the other a renowned

fashion designer? The answer: The world's

first Armani Hotel in the world's tallest

building, Emaar's Burj Khalifa. True to form,

the collaboration between Giorgio Armani and

Emaar has set a new benchmark for luxury,

design aesthetics, and service in the hospitality

industry, with additional collaborations in Milan,

Marrakesh, and Marassi in the pipeline.

On April 27, the fashion icon and Mohamed

Alabbar, Chairman of Emaar, jointly presided

over the ribbon-cutting ceremony.

Occupying the first eight floors and levels

38 and 39 within the world-famous tower, the

Armani Hotel features 160 luxurious guest

rooms and suites, eight innovative restaurants,

exclusive retail outlets and a luxury spa. Every

aspect of the hotel was personally designed

and meticulously planned by Mr. Armani, who

has magnificently melded modern luxury with

traditional Italian elegance and hospitality.

Commanding breathtaking views of the

city, each room bears the Armani signature,

stylishly furnished and finished with the finest

handpicked materials: Eramosa stone floors,

zebra-wood panelling and fabric covered walls.

Armani has magnificently melded

modern luxury with traditional

Italian elegance and hospitality.

Giorgio Armani and Emaar Chairman Mohamed Alabbar

Prive fashion show to celebrate the Armani Hotel opening05

Issue 9 2010 0706

communityWhat's happening in your local area

mivida | uptown cairo | marassi

InsiderProperty Investment Facts You Need to Know

#1 A recent Credit Suisse report projects the Egyptian

property market will outperform all other MENA

countries in 2010, based on first quarter sales figures.

Egypt's real estate market is fueled primarily by local

demand, which remains steady.

#2 The global real estate

investment market

appears to be recovering,

with a majority (64%) of respondents to the

2010 Global Investor

Sentiment Survey

indicating that they

are looking to add to

their existing property

portfolios over the

coming 12 months.

#3 Four out of five major villa areas in Cairo registered an aggregate increase

of 31% in rental rates between 2009 and the first quarter of 2010. The

largest increase was registered in New Cairo, at 48.5%, followed by 48%

in Zamalek. Limited supply and strong demand driven by population and

economic growth will push rates ever higher, making rental and home

ownership in new, spacious developments increasingly attractive.

#4 The Cairo office market is significantly undersupplied in terms of premium grade office

buildings as well as dedicated office buildings, with 80% of office occupiers in Cairo

housed within residential buildings. Even within the context of the global recession, the

steady entry of new multinationals into Egypt and the expansion of local businesses has

continued to drive demand for quality, dedicated office space.

2010 Issue 9

#5Despite the global recession, the Egyptian real estate sector

has continued to perform, growing 22% over the past three

years. According to a Ministry of Investment report, the sector

constituted 4.8% of Egypt's GDP in 2009.

2010 Issue 9 03Issue 9 2010 0908

portfolio News, updates and events at key developments – letting you know the state of progress and what happens next

Uptown to DowntownEmaar Drive Project Brings Future Uptown Cairo Residents Even Closer to the City Center

The Egyptian Electricity Transmission Company

has joined the Uptown Cairo team, winning the

contract for construction of a power supply plant.

The plant will provide uninterrupted electricity to

Uptown Cairo's business and retail facilities. The

EGP 120 million contract also calls for the review

and approval of Uptown Cairo's substation and the

project's linkage to the unified high-power grid.

Emaar's second Uptown electricity contract

signing complements the power infrastructure work

that is currently underway by South Cairo Electricity

Company on phase one residential homes.

The signing is yet another step taken by Emaar

to ensure that construction and finishing work on all

areas of Uptown Cairo is moving forward.

Turning on the LightsEmaar Signs Key Contractor to Power Uptown Cairo's Business and Retail Facilities

Total value of awarded contracts to date: EGP 1.2

billion.

New North Road connecting Uptown Cairo to

the 6th of October Bridge is in progress and on

schedule.

Finishing work is in progress in preparation for

handover in December 2010.

Ten kilometers of electric cables, water pipes and

sewage pipes have been laid.

The Golf Clubhouse is in the final finishing stage.

Uptown CairoConstruction UpdatesAs Emaar Misr prepares to to handover

the first residential units at Uptown Cairo,

construction on the EGP 250 million Emaar Drive

Project is well underway. The project will deliver

two new, three-lane roads, one to link Uptown

Cairo to the Sixth of October Bridge to the north

and the other to connect drivers to the Ring Road

and New Cairo via the Shaheed Highway on the

eastern side.

The Emaar Drive Project is yet another

example of Emaar Misr's dedication to providing

the utmost convenience to future residents of all

its integrated development communities.

The roads will truly transform Uptown Cairo

into the new heart of the city; Uptown Cairenes

will not need to choose between the comfort

of modern living and proximity to Cairo's main

attractions. On the contrary, the existence of

critical infrastructure, such as roads, ensures that

Uptown Cairo will very shortly become a leading

destination, attracting not only a discerning

clientele, but also high quality retail, dining and

entertainment businesses to serve the growing

community.

Construction

begins on

Phase One

of the Emaar

Drive Project

2010 Issue 92010 Issue 9 11

Utilities and roadworks, including the asphalt-base course, curb stones and light posts, have been

completed in Phase One of the Ring Road and in 60% of Phase Two.

70% of the utility work, including water pipelines, irrigation systems and telecom cables, has been

completed in clusters F and M.

Utilities and roadworks have been started in cluster D, as well as external finishing.

The Golf Academy is completed and operating, and the driving range has been completed.

The Beach Clubhouse is completed and operating.

Two mockup apartments have been finished in Catania, as well as two mockup villas in cluster F.

Exterior finishing work has started on the Catania apartments, 40% of the exterior finishing on the

TH cluster in M-West is complete, and 30% of the finishing on V1 villas in cluster F is complete.

Lagoon excavation side pitching is 30% complete.

Golf course site grading is in progress.

Marassi Construction Updates

From the first of July until August 10, Marassi

opened exclusively to prospective residents for

daily site tours. Our visitors were welcomed

at the beautiful Beach Clubhouse, where

they registered to tour the 6.25 million

square meter development. Staff

guides, driving a brand new fleet of

Jeep Wranglers, then led the visitors

on full tours of Marassi's seaside

communities and comprehensive

facilities.

Everywhere they went, visitors

witnessed the incredible progress

that has been made at Marassi.

Visiting villas, a model townhouse,

penthouse and apartment, they

experienced firsthand the signature quality for

which Emaar is known worldwide.

After each tour, our guests gathered at the Valencia

Village, where company representatives provided

information about homeownership at Marassi and

distributed giveaways. A photographer snapped shots

of guests with a Polaroid camera, against the stunning

background of the Marassi beach and the turquoise sea.

Live jazz performances completed each event.

In addtion, on July 16th, Marassi hosted an official

unveiling celebration. The stage was set up just in

front of the nearly-completed state-of-the-art villas,

to be handed over this December. Over 2000 guests

enjoyed a variety of international entertainment acts,

a spectacular laser show, and a breathtaking fireworks

display over the shimmering lagoon.

Issue 9 2010

Welcome to Marassi

Guests revel at the mid-summer Marassi inaugural celebration

Emaar Misr and Orascom

Construction Industries

(OCI) inked a new EGP

300 million contract early

this year for the finishing

work on homes in the

Catania Village, one of

seven seaside residential

communities at Marassi.

A proven leader in the

Egyptian construction

sector, OCI will work with

Emaar to apply the rigorous

design principles envisioned

by the project's master-

planners. The Catania homes

will reflect Santorini and

Andalusian influences, with

exteriors and interiors of the

highest standards.

Following on the heels of the

Orascom contract, Emaar signed a

EGP 345 million contract with Dubai-

based contractor Al Shafar General

Contracting (ASGC), for the finishing work

on villas and townhouses in Marassi's Arezzo

and Vectoria Villages.

The two contracts clearly reflect Emaar Misr's

unwavering commitment to complete first-phase units

in time for handover later this year.

Winning Partnerships

The Transformation of the North Coast Begins

2010 Issue 9 Issue 9 2010

Egypt's diplomatic corps will soon call Mivida home,

choosing Emaar Misr's newest integrated development in

the Fifth Settlement of New Cairo as the site of a dedicated

residential village for the community.

Ron Krater of JZMK, Mivida's US-based master-planner,

took an audience of senior level foreign ministry officials

and ambassadors on a comprehensive virtual tour through

Mivida's verdant parks, down its winding trails, and into its

stately villas and community facilities.

The main focus of the presentation was to exhibit

Mivida's unique, green lifestyle, as evident in the master

plan. Mivida will offer a 33-acre central park, linear parks

throughout the development, and an extensive network of

walking and cycling trails, complementing several residential

villages in addition to commercial, retail, education and health

facilities. Mivida truly embodies an oasis of tranquility in one

of the world's most crowded cities.

Besides emphasizing the critical role that green, open

spaces will play in the cultivation of a vibrant and healthy

lifestyle for the residents of Mivida, the presentation

highlighted Emaar Misr's commitment to applying best

practices in sustainable development to the design and

construction of Mivida, which upholds world-class standards

of energy and water-use efficiency. Homes in Mivida will also

feature the latest 'smart' technology, providing the utmost

comfort, convenience and security to residents.

1312

Egypt's Diplomats Choose Mivida

Ginza signs up to bring first homes online by 2012

As the year progresses, Emaar Misr continues to recruit leading partners to transform

the Mivida vision into reality. With construction on Mivida's phase one residential units now well

underway, Ginza Construction joins the world-class team to bring the first villa community to

completion. Ginza will be responsible for all structural, mechanical, electrical, plumbing and finishing

work, ensuring that the residential design concepts are executed precisely as envisioned by Mivida's

masterplanner and architects.

The timing of the contract reflects Emaar Misr's commitment to keeping Mivida on schedule for

the handover of phase one units to customers in 2012. Meanwhile, construction is continuing apace

on the business park.

Emaar Misr is currently in negotiations with a number of other leading constuction companies and

expects to finalize several additional contracts for Mivida in the near future.

Villas on the Fast Track

Site grading for parcels 2, 3 & 4

has been completed, while work

on the rest of the complex is well

underway.

Construction on the Business Park's

four buildings is progressing rapidly; all skeleton work is complete.

Construction of 110 entry villas

(parcel 3) has started.

Mivida Construction Updates

Hazem Ashry, GM Emaar Misr & Hassan Gamil, GM Ginza

Mivida showcased at the Cairo Diplomat Club

Green spaces will play a vital

role in the cultivation of

Mivida's vibrant lifestyle

2010 Issue 9 Issue 9 201014 15

Countdown to Handover at Next MoveEmaar Misr's pavilion at Next Move 2010 showcased its three world-class integrated development projects

A Smooth TransitionIn preparation for the upcoming handover of the first residential units in

Uptown Cairo and Marassi, Emaar Misr's Property Handover Department

has developed a comprehensive protocol manual, which takes into

account every single detail that will make the client's transition into

their new home a smooth and hassle-free experience.

Once customers receive an official Notice of Completion from

Emaar, they may schedule a home orientation appointment that

will familiarize them with all the special features and amenities that

are available in their new community. New homeowners will

also receive a “Home Orientation Pack” with detailed

information about the project as well as final payment

and other move-in procedures.

Any snags encountered will be promptly rectified by

the Property Quality Assurance Division.

Emaar's top priority throughout

the handover process is the

customer's complete

satisfaction.

Hazem Ashry, Emaar Misr GM (right, pointing) , presents the

Mivida masterplan to H.E. Mr. Ahmed El Maghrabi, Minister of

Housing (center) and Mohamed El Dahan, CEO Emaar Misr (left)

Under the theme “Unveiling World-Class

Living,” Emaar Misr's elegant display at Next

Move 2010 presented the tremendous progress

achieved over the last year in all three of its

projects. As residential units in Uptown Cairo and

Marassi near completion, Emaar Misr highlighted

its commitment to redefining the standard of

community development in Egypt.

Throughout the four day event, Emaar Misr

emphasized the world-class standards it applies

through the full cycle of integrated community

development. Emaar chooses to develop in only

the best locations, partners with proven industry

leaders and markets only fully-finished homes. In

addition, the company anticipates and provides

for the needs of future residents, building

community infrastructure and facilities ahead of

the actual handover of homes.

Event attendees were introduced to each

project's masterplan model and shown sample

boards of the high-quality interior materials

presently being installed in Uptown Cairo and

Marassi residential units.

Overall, Emaar's participation in Next Move

was a great success, highlighting the company's

dedication to top quality and generating

significant buzz about the soon-to-be-available

fully-finished residential units in Uptown Cairo

and Marassi.

contactEmaar Misr Headquarters

"Uptown Cairo" Sales Centre

PO Box 229

Mokattam 11571, Cairo, Egypt

Tel +20.2.2503.2000

Fax +20.2.2503.2020

Call Centre

From Egypt: 16116

From Outside Egypt: +20.2.16116

Websitewww.emaar.com/misr

Published by inktank ● tel +20 2 2378 1838 ● inktankcommunications.com