LookbookAutumn/winter 2011

SAFETY LAST!

Picture yourself a bunch of posh 1930s students at Cambridge, beautifully illuminated by the moon, many in blazers and ties, about to climb their campus’ buildings. Doing it as part of one of the university’s oldest secret societies, they would follow instructions found in the cult book “The Night Climbers of Cambridge,” fi rst published in 1937.

As with today’s graffi ti culture, their identities were obscured in pseudonyms. But unlike the graffi ti world, getting caught was the least of their worries, as the following excerpt from the book reveals:

“As you pass round each pillar, the whole of your body except your hands and feet are over black emptiness […] and the ground is precisely one hundred feet directly below you. If you slip, you will still have three seconds to live.”

Their adventures, forever eternalized in prose, are still to this day inspiring students at Cambridge to join the nameless club of night climbers (probably best described as a cross between the Alpine Adventure Club and the Dead Poets Society), all embodying the spirit of Elvine – sophisticated clothes for unsophisticated behavior.

Jacket: Clark, khakiKnit: Emil, multiPants: Woodson, brownish melangeScarf: Helsinki, sand melange

Shirt: Clint, dark greenPants: Slimson, wine

Knit: Barker, sand melangePants: Gibson, dark blue rawT-shirt: Pocket tee, dark green

Jacket: Storm, blackKnit: Barker, sand melangePants: Gibson, dark blue rawScarf: Helsinki, sand melange

Knit: Josef, NavyPants: Slimson, dark green

Jacket: Mountain Parka, forrest greenPants: Gibson, dark blue rawShirt: Chase, red check

Jacket: Clark, khakiPants: Svensson, rawSweater: Alvin, dark navy

Shirt: Scott, blue/red checkPants: Woodson, khaki melange

Jacket: Melanie, dark navyScarf: Helsinki, sand melange

Top: Tille, black

Cardigan: Ulrika, sand melangeShirt: Chase, orange checkPants: Slimson, brown

Jacket: Melissa, dark navyPants: Slimson, brown

Knit: Maya, Grey Melange

Cardigan: Petronella, autumn brownScarf: Helsinki, sand melange

Jacket: Milka, black

Knit: Maya, grey melange

Jacket: Storm, blackKnit: Barker, sand melangePants: Gibson, dark blue rawScarf: Helsinki, sand melange

Cardigan: Ulrika, sand melangeShirt: Chase, orange checkPants: Slimson, brown

FINLAND NORWAY DENMARK

Element Wear OySlottsgatan 11 a 120100 ÅboFinland

Phone: +358 20 750 0393Fax: +358 20 750 0399E–mail: stefan@element.nuContact: Stefan Grönlund

Fuel Fashion ASBirkebeinerveien 21B, 3 etg2316 HamarNorway

Phone: +47 90 99 51 60E–mail: vegard@fuelfashion.noContact: Vegard Tangen

Menta ClothingSandvångsgatan 3216 15 LimhamnSweden

Phone: +46 704 92 86 74Fax: +46 40 982 149johnny@menta-clothing.comContact: Johnny Herbst

GERMANY, AUSTRIA & THE NETHERLANDS &

SWITZERLAND BELGIUM ITALY

Kemner Distribution GmbH & Co. KGWeender Landstr. 137073 GöttingenGermany

Phone: +49 551 500 83 0Fax: +49 551 500 83 78info@kemner-distribution.de

Lexson Brands BVDe Roy van Zuidewijnlaan 2 / 44818 GB BredaThe Netherlands

Phone: +31 76 52 23 186E–mail: maarten@lexson.comContact: Maarten Janse

Red PageVia delle pesche 72147020 PievesestinaItaly

Phone: +39 54 74 15 163E–mail: g.hq@redpage.itContact: Gianluca Giombolini

SPAIN RUSSIA FRANCE

MAD Trendy SLC/Pelayo 72 3 DCHA28004 MadridSpain

Phone: +34 91 31 92 634E–mail: cesar@mad-trendy.comContact: Cesar Hervada

Fashion Trade21-32 Sivtsev Vrazhek side-street119002 MoscowRussia

Phone: +79 03000 60 80E–mail: krotov561@gmail.comContact: Yury Krotov

Projectile / Sacamalice10 rue de Milan75009 ParisFrance

Phone: +33 153 25 14 50E–mail: joeltravers@sacamalice.frContact: Joel Travers

AGENTS & DISTRIBUTION

ELVINE MÄND may not be known by a lot of people, but her legacy and nameis embroidered on the behinds and across the hearts of many. Elvine worked as aseamstress in Estonia during the Second World War. When the Russians invaded,Elvine made a run for Estonia’s neighbour, Sweden.

In 1975, Elvine’s daughter gave birth to a boy named Daniel Mänd, who wouldrevive Elvine in a whole new way. Daniel grew up in the outskirts of Gothenburg,and quickly became one with the streets and its graffiti culture. With the opening ofhis own street wear store, Daniel realized what it was he and his friends weren’t ableto find in the clothing industry. He wanted to create something that came entirelyfrom him and Gothenburg’s unrefined street culture, but made in the tradition ofhis grandmother.

Wanting to reach people from the street, Daniel found inspiration in his everydaylife, and more importantly, in his friends. It was about having a good time andbringing his community closer together. And somehow, the founder had becomethe very essence of his own brand. The unsophisticated boy from the streets becameobsessed with quality and sophisticated craftsmanship. Daniel’s life on the streetsmerged with his grandmother’s functional legacy to create a new kind of Elvine:

Sophisticated clothes for unsophisticated behavior

www.elvine.se

Elvine ABJärntorget 2S–413 04 GothenburgSweden

Phone : +46 31 556 960Fax : +46 31 556 961Email : info@elvine.se

Export ManagerMattias EdenholmDirect: +46 31 857 448Cell: +46 73 370 35 80Email : mattias@elvine.se