Elttila Investor Pitch Deck
-
Upload
meifullerton -
Category
Investor Relations
-
view
46 -
download
0
Transcript of Elttila Investor Pitch Deck
www.el%la.com
June 2015
Mental Health Service in the US
• $130 billion a year in Mental Health Service • Almost no service online or naAon-‐wide, no provider has significant market share
• At least 70 million Americans each year who need mental health service but go without it
• US suicide rate is at highest in 25 years* • 11 percent of the teens has incidence of depression* * Department of Health and Human Services
Why people don’t get help?
• SAgma – "He didn't believe it (seeing a counselor) would help, and I didn't push it further.” – “She knew her father suspected something was wrong, but neither he nor anyone else
knew to ask if she was depressed or thinking about killing herself.” – At 16, [Name] said she gave out signals that she was suicidal, though she was too
ashamed to make her intenIons explicit.
• High Cost – $120-‐300/hour
• Access to Service – “but there were waits for referrals and appointments. In the end, it was too late.”
• Outdated Therapy Technique – “They kind of, like, force you to talk to them,”
El%la SoluAon
• Outdated Therapy Technique
• Accessibility • High Cost
• SAgma
Free Symptom Checker Anonymous Access Self-‐help Program
Interac:ve Online/Mobile mood tracker, journaling, daily reminders, worksheet etc.
$49/hour $20/week text/chat therapy
24x7 appointment Video/Audio, Text/Chat Therapy Any:me, anywhere
TracAons
Milestones
SoV Launch
Mobile Apps
Discussion Group
Financing – Seed Round
Symptom Checker App
Mood Tracker App
Apr Jun Jul Sep Nov Dec
30 1300 2600 10000 60000 100000
Customer:
Product:
Business Model
• Fee-‐based consultaAon: $49/session – Industry average recurring: 8
• SubscripAon based chat therapy – $29/week or $89/month
• Self-‐paced EducaAon Program – $199 per person
CompeAAve Landscape
Team
Mei Fullerton
Brad Messenger
Co-‐Founder El%la • Worked at AEO, OfficeDepot, Motorola, GE •17 years in eCommere development
Co-‐founder El%la •Founded Clinton County Medical Center Psychological Services •Director of psychological Services OutpaAent Psychotherapist
George Jia Developer
Andrew Xue Developer
Ted Fullerton Mobile Developer
We are raising
$200K
angel.co/elTla [email protected]