Elttila Investor Pitch Deck

11
www.el%la.com June 2015

Transcript of Elttila Investor Pitch Deck

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www.el%la.com  

June  2015  

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Mental  Health  Service  in  the  US  

•  $130  billion  a  year  in  Mental  Health  Service  •  Almost  no  service  online  or  naAon-­‐wide,  no  provider  has  significant  market  share  

•  At  least  70  million  Americans  each  year  who  need  mental  health  service  but  go  without  it  

•  US  suicide  rate  is  at  highest  in  25  years*  •  11  percent  of  the  teens  has  incidence  of  depression*  *  Department  of  Health  and  Human  Services  

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Why  people  don’t  get  help?  

•  SAgma  –  "He  didn't  believe  it  (seeing  a  counselor)    would  help,  and  I  didn't  push  it  further.”  –  “She  knew  her  father  suspected  something  was  wrong,  but  neither  he  nor  anyone  else  

knew  to  ask  if  she  was  depressed  or  thinking  about  killing  herself.”  –  At  16,  [Name]  said  she  gave  out  signals  that  she  was  suicidal,  though  she  was  too  

ashamed  to  make  her  intenIons  explicit.  

•  High  Cost    –  $120-­‐300/hour  

•  Access  to  Service    –  “but  there  were  waits  for  referrals  and  appointments.  In  the  end,  it  was  too  late.”  

•  Outdated  Therapy  Technique  –  “They  kind  of,  like,  force  you  to  talk  to  them,”  

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El%la  SoluAon  

• Outdated  Therapy  Technique  

• Accessibility  • High  Cost  

• SAgma  

Free  Symptom  Checker    Anonymous  Access    Self-­‐help  Program  

Interac:ve  Online/Mobile  mood  tracker,  journaling,  daily  reminders,            worksheet  etc.  

$49/hour  $20/week  text/chat  therapy  

24x7  appointment    Video/Audio,  Text/Chat  Therapy  Any:me,  anywhere  

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TracAons  

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Milestones  

SoV  Launch    

Mobile  Apps  

Discussion  Group  

Financing  –  Seed  Round  

Symptom  Checker  App  

Mood  Tracker  App  

Apr   Jun   Jul   Sep   Nov   Dec  

30   1300   2600   10000   60000   100000  

Customer:  

Product:  

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Business  Model  

•  Fee-­‐based  consultaAon:  $49/session  –  Industry  average  recurring:  8  

•  SubscripAon  based  chat  therapy  – $29/week  or  $89/month  

•  Self-­‐paced  EducaAon  Program  – $199  per  person  

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CompeAAve  Landscape  

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Team  

Mei  Fullerton    

Brad  Messenger    

Co-­‐Founder  El%la    •  Worked  at  AEO,  OfficeDepot,  Motorola,  GE    •17  years  in  eCommere  development  

Co-­‐founder  El%la    •Founded  Clinton  County  Medical  Center  Psychological  Services  •Director  of  psychological  Services  OutpaAent  Psychotherapist  

George  Jia  Developer  

Andrew  Xue  Developer  

Ted  Fullerton  Mobile  Developer  

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We  are  raising    

$200K  

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angel.co/elTla          [email protected]