Eloqua - Stafford
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Transcript of Eloqua - Stafford
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |Copyright © 2016 Oracle and/or its affiliates. All rights reserved. |
Eloqua – a Better Idea
Campaigns
Automated/Nurturing/Drip/
Triggered
Reporting
Multi-Channel
Data
ManagementTargeting/
Segmentation
Scoring
Sales
Enablement
Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |Copyright © 2016 Oracle and/or its affiliates. All rights reserved. |
Eloqua – a Better Idea
- Multiple data sources
- Clean, Standardize & Dedupe
- Provide great data for Segmentation
Data Management
- Easy UI to target based on:
- Customer profile data
- Customer engagement (DBL) data
- Account-based Marketing
- Personalization & Dynamic Content
Targeting/Segmentation/Personalization
- Choose channels based on customer
preferences
- Leads to better engagement
- Email, SMS, Social, Direct Mail, CC
All Channels Supported
- At the Customer & Account Level.
Lead Scoring & Management
- Automated lights-out:
Welcome/Reactivation/Renew…
- Nurture campaigns 4X engagement
- See entire campaign flow on
Campaign Canvas
- Scalable from SMB to Enterprise
Campaigns
- OOTB integrations with major CRM systems
- Provide MQLs to Sales with summary of
their DBL/Activity
- Enable Sales to use Marketing-branded
emails to send to clients
Sales Enablement
- Close the loop with Dashboards and
effectiveness reporting.
Reporting
Campaigns
Automated/Nurturing/Drip/
Triggered
Reporting
Multi-Channel
Data
ManagementTargeting/
Segmentation
Scoring
Sales
Enablement