Elly Gilbert - Localised Global Marketing Strategy
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1 Elly Gilbert B2B Marketing within Financial Services
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Transcript of Elly Gilbert - Localised Global Marketing Strategy
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Elly Gilbert
B2B Marketing within Financial Services
How to Make a Global Brand
Resonate in a Local Market
Elly Gilbert
Marketing, Silicon Valley Bank
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What makes you unique
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Our niche clients are the disruptors
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Network
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Roundtable Question
How are we continually keeping our brands relevant?
B2B Marketing within Financial Services