AN INDUSTRIAL VISIT REPORT

ON

“ELLORA TIME PVT. LTD.”

Name : - Miss Dolly Tanna

Year : - F.Y.B.B.A

Roll No. : - 55

Seat No. :-

Academic : - 2004-2005

Year

College : - J.H.Bhalodia women’s college

SUBMITTED TO Saurashtra University

GUIDED BYProf. Smita C. Vyas

DECLARATION

I undersigned Dolly Tanna, a student of F.Y.B.B.A.,

hereby declare that this Project Report is my own work and

have been carried out under the supervision of my

Professor Smita Vyas.

The work has not been previously submitted to any

other university for any examination.

Place : RajkotDolly Tanna

ACKNOWLEDGEMENT

I, Dolly Tanna, a student of F.Y.B.B.A. feel great

pleasure to present this report. I am thankful to all the

persons who directly or indirectly helped me in the

preparation of this report.

I am very much thankful to Mr. Rajiv Ranjan

(Corporate Manager) for being a helping hand in

understanding all the details for preparation of this report.

I also thank my principal Shri R.M.Fuletra for project

accomplishment. I am greatly obliged to my Professor

Smita Vyas for helping me.

I hereby present this report with the best foot front.

Any mistake on my part may be kindly forgiven.

Place : Rajkot

Dolly Tanna

PREFACEIndia is a developing country in the world. Industrial

activity plays an important role in economic development

of our country, so it is very crucial to study the same.

“Education begins where classroom teaching ends.

This thought is applicable exactly on our education in

B.B.A course as it is having a practical subject wherein we

visit the industry and prepare a project report based on the

visit.

Management is not only limited to the theory, it also

implies practical application of the theoretical knowledge.

So, this subject is very vital from the viewpoint that it

keeps us in touch with the way the things are managed in

the business world. So, it widens our knowledge helping us

to understand management in a better way.

INDEXNo. CONTENTS PAGE NO

1 General information

2 Production Department

3 Personnel Department

4 Financial Department

5 Marketing Department

6 Future Plans

7 Swot Analysis

8 Unit’s contribution

9 Conclusion & Suggestion

INDEXNo. CONTENTS PAGE NO

1 History of the unit

2 Location

3 Bio-data of unit

4 Managing Body

5 Organization Structure

HISTORY

M/S, ELLORA TIME Pvt. Ltd more known by the brand

AJANTA as well as ORPAT has been started in 1991 by Shri

Odhavjibhai Ravjibhai Patel – more popularly known as Shri

O.R.Patel, who was later accompanied by his sons. Initially, the

company started with timepiece and then diversified to

calculators and telephone. Even the company has entered into the

Home Appliance Segment with a full range of products like

Irons, Water Filter, Water Dispenser, Water Purifier, Water

Sterilizer, Room Heater, Table Fan, Wall Mounting Fan, Mixer

Grinder, Kettle, Emergency Light, Ice Shaver, Air Cooler, etc.

LOCATION

LOCATION: - “Ellora Time Pvt. Ltd.”

Orapat Industrial Estate, Morbi – Rajkot Highway,

Morbi – 363641

Reasons for selection of location: -

Orpat has selected such a location because here

labour is easily available, transport facilities are also favorable. As

far as marketing factors are concerned, Morbi is a big local market

and in Saurashtra, Rajkot is a big market. For international market,

Kandla Port is nearer to Morbi. As it is situated in an industrial

estate, It gets some government subsidies also. So, We can say that

the location of the company is the best one for distributing its

products cost – wise and convenience – wise.

BIO-DATA

Form of Organization : - Pvt. Ltd.Size of Unit : -Large Scale UnitBrand Name : -ORPAT

AJANTA REWA

Chairperson : -Shri Odhavjibhai Ravjibhai PatelTelephone : -91-2822-231444/45/46Fax : -91-2822-230125/230599E-mail Address : -info@orpatgroup.comWebsite : - www.orpatgroup.comRegistered office : -Ellora Time Pvt. Ltd

Orpat Industrial Estate, Morbi-Rajkot Highway, Morbi-363641

Accounting year : -April to MarchBankers : -SBS Morbi-Industrial BranchAuditor : -Finava & Co. Rajkot.Weekly off : -WednesdayInfrastructure : -Built-up area of 15,00,000 Sq.ft. and an overall Carpet area of 10,00,000 Sq.ft.Employment : -Company Provides employment to around 6000 Employees(90% of which are female employees)Machineries : -Company has already installed essential

machineries, such as water sawing Machine, Automatic Coil, Winding Machine, Ultrasonic Ware Bonders, and CNC Plastic Injection Mouldings Machine

Wholesalers-Retailers : -Around 300 wholesalers and 50,000 retail dealers

Facilities provided by Co.: -Medical, Cantin, Buses, Housing, Leave, Marriage Gift, Bonus, Uniform, Breakfast

Achievements : -Co. has been winning the ESC award for the excellence in exports in the field of electronics

by the ministry of communication and information technology for consecutive 8 yrs.

World Record : -Co. has achieved a world record of manufacturing 1,36,92,872 clocks during 2002-2003

Annual Turn Over : -Exceeds Rs.110 crore

MANAGING BODY

BOARD OF DIRECTORS

1 Mr. Odhavjibhai Ravjibhai Patel (Chairman)

2 Mr. Pravinbhai Odhavjibhai Patel (Managing Director)

3 Mr. Jaysukhbhai Odhavjibhai Patel (Director)

4 Mr. Ashokbhai Odhavjibhai Patel (Director)

ORGANIZATION CHART

Chairman

Board of Directors

INDEX No. Contents PAGE NO

1 Introduction

2 Organization chart

3 Product mix width

4 Production Management

5 Raw materials, Machines, &Equipments

6 Production process

7 Product Quality control

8 Packing and Labelling

INTRODUCTION

‘Production’ means creation of utilities and covers all

the activities utilization of resources such as labour, energy,

materials, equipment, machinery, etc, requires satisfying ‘customer

is the king’ and their satisfaction leads to success of the

organization.

Production function is an important function as most of

other activities revolve around this function.

“Ellora Time Pvt. Ltd.” Is a company, which is engaged

in manufacture of clocks, telephones, calculators, timepieces,

educational toys, and home appliances with a full range of products

like irons, water filter, water dispenser, and many other as

mentioned earlier.

Company has achieved a world record of manufacturing

1,36,92,372 clocks during 2002-2003.

At present company is manufacturing around 100

models of wall clocks, 40 models of timepiece, 25 models of

telephones, 30 models of calculators & 3 different varieties of

educational toys with 6 different colures, Even after wide range of

models in each of the products, new models are introduced every

month to be always ahead and unbeatable in the Global Market.

ORGANIZATION CHART

FACTORY DEPARTMENT

PRODUCTION MANAGER

SUPERVISOR

FOREMAN

WORKERS

PRODUCT MIX WIDTH

WALL CLOCK

1 Simple clock

2 Office clock

3 Wooden clock

4 Musical clock

5 Musical Pendulum clock

TIMEPIECE

1 Wooden

2 Plastic

TELEPHONE

1 Basic

2 Featured

3 Liquid Crystal Display

4 Advanced Featured

CALCULATOR

1 Basic

2 Check & Correct

3 Scientific

EDUCATIONAL TOYS

In nearer future ORPAT is launching Wrist

watches, Digital Directory.

PRODUCTION MANAGEMENT

It is the process of effectively programming, co-ordinating and

controlling production. i.e. Operations of that part of an enterprise

which is responsible for the actual transformation of materials into

finished products. It deals with man-machine organization to

accomplish both productivity and satisfaction – the desirable end

results.

Here in Ellora Time Pvt. Ltd, most of these decisions are

undertaken by the top management. There is a minimum percentage

of bottom level’s voice.

PRODUCTION MANAGER

Calculator – Kamleshbhai

Telephone – Rameshbhai

Timepiece – Ashokbhai

Home Appliances – Nayanbhai

There are approximately 95-100 workers working in each

department of production.

Here, first they forecast the demand, then they set

manufacturing plan, then its implementation, then compare actual

outputs with planned outputs, then they analyse deviations if any, if

necessary they replant, otherwise plan for next cycle. It can be well-

shown by this chart.

Forecasting of demand

Manufacturing plan

Implementation of plan

Compare actual outputWith planned outputs

Analyse deviations

(If deviations replant if not – plan for next cycle

RAW MATERIALS, MACHINES& EQUIPMENTS

RAW MATERIALS: -

Raw materials forms the basic component of the

product. For the production of wall clocks, time pieces, telephones,

wrist watch, calculator & home applications – it requires the

following materials

- Plastic

- Metal

- Glasses

- All Electronic item

The company gets its raw material imported from

U.S.A., Germany and Japan.

MACHINES: -

It is the only company which has installed more than

130 imported injection moulding machines with micro-process

based control system.

TECHNOLOGY: -

Company is using most advanced and sophisticated

machineries to give best international standard products.

PRODUCTQUALITY CONTROLThe company is ISO 9001-2001 and CE certified and has a

multi stage quality control from the raw material to the finished

products to provide zero defect products to the ultimate consumer.

It does not give importance only to the quality of its product,

but also to the quality of its advertising, services, delivery, after

sale-service, etc.

Main extra-ordinary feature of its products are the colours,

sweep and physical look. It makes changes in features after

surveying market. Moreover, it has to consider the cost element in

changing the feature as it has to maintain balance between cost and

features.

Even looking to the young generation choice, it manufactures

its clocks in the same manner.

PACKING & LABELLING

PACKING: -

Products of “Ellora Time Pvt. Ltd,” are packed primarily in

the glass packaging. It covers and protects the movement and case

from damage and dust.

Then the secondary package is the plastic bags. Then the

products are packed in corrugated boxes and they are packed in

cartoons, which are sent to different depots and Kandla port for

disposal.

The company spends 4% of gross profit for packing to reduce

the wastage.

LABELLING: -

After packaging, the next important part is to Label the

package. Labelling consists of printed information that decide the

product appearing within the package.

Products are packed in corrugated boxes on which following

important information is given:-

BRAND NAME:

SIZE;

NO.;

TOTAL WEIGHT:

MODEL NO.:

MANUFACTURING DATE:

INDEX

NO. CONTENTS

1 Introduction

2 Organization chart

3 Personnel Management

4 No. Of employees &working hours

5 Recruitment and selection

6 Training and Development

7 Wages and salary

8 Promotion policy

9 Employee benefits & services

10 Personnel records

INTRODUCTION

In all business concerns, there is one common element i.e.

human resource; work force of an organization is one of the most

important inputs of components. It is rightly said that people are our

single – most important asset. Because of the unique importance of

human resources and its complexity due to ever changing

psychology behavior and attitudes of men and women at work,

personnel function i.e. manpower management function is becoming

increasing specialized.

Personnel function is particularly interested in personnel

relationships and interaction of employees – human relations.

ORGANIZATION CHART

Personnel Manager

Director

Dept. Manager

Supervisors

Workers

PERSONNEL MANAGEMENT

“Personnel management is the planning, organizing, directing

and controlling of procurement, development, compensation,

integration and maintenance of people for the purpose of

contributing to organization, individual and social goals.”

Flippo : Principle of Personnel

Management.

Labour is an important element of cost and we can very easily

reduce the cost of labour by the best utilization of human resources

and therefore it is necessary to seek the co-operation of the human

forces to get the maximum benefits out of the efforts it puts in.

Labour being an important factor of production needs motivation

and proper guidance from the side of management to get the desired

result. It is the task of the management to deal with the human

forces effectively and to lead then to work properly and in the right

way of procurement right person can be appointed on the job.

So far as Ellora Time Pvt. Ltd, is concerned the company has

employed various categories of managerial and technical personnel

and have assigned their areas in

order to make-work easy. There is healthy relationship between

employees and employers, which can be said with the strong proof

that the company has not faced any labour problems. There are no

labour unions because every problem is solved individually and as

fast as possible.

NO. OF EMPLOYEES &WORKING HOURS

NO. OF EMPLOYEES :-

The company currently provides employment to

around 6000 employees (90%of which are female

employees). There are approximately 95-100 employees

working in each department of production.

WORKING HOURS: -

Their work profile is from 7:30 a.m. to 6:15 p.m.

They break (lunch time) from 12:00 p.m. to 1:00 p.m.

RECRUITEMENT & SELECTION

Well qualified ad skilled workforce can enable the

company to climb ladders after ladders of success.

Therefore, it is the primary duty of personnel department to

procure right person for the right job from right source at

the right cost.

Here, in Ellora Time Pvt. Ltd, they select the persons

mainly by judging them from the oral interview and from

their educational qualification. In the interview the

candidates are asked about their interest, hobbies, abilities,

job stability, experience requirement about job, etc.

TRAINING & DEVELOPMENT

Training is an organized procedure for increasing the

knowledge and skill of the employees for the better

performance of job. It attempts to improve their

performance on current job and prepare them for an

interested job.

Development is a relative process. It covers not only

those activities which, improve job performance but also

which brings growth of the personality, helps, an individual

grow towards maturity and actualization of their potential

capacity.

“Ellora Time Pvt. Ltd,” provides either in house

training to its workers or department wise. For the

development of their personnel’s, they provide a

challenging atmosphere for work, provides job –

satisfaction. They boost up their enthusiasm by providing

increments.

TRAINING TECHNIQUES

WAGES & TECHNIQUES

Wages are the payments made to the employees as

compensation for the organization. Although wages

includes salaries yet slight difference is there in wages and

salaries. Wages have direct relationship with the

production while salaries on other hand are remuneration

for the quantum to be measured such as remuneration paid

to clerical managerial supervisory staff. The main objective

of such wages and salary administration is to control the

cost to establish affairs and equitable remuneration to all.

Here, in “Ellora Time Pvt. Ltd,” it wage structure is

divided acc to 3 categories unskilled, semiskilled and

executives. Salary scale is fixed but at times it increases or

decreases according to the performance of employees.

Semi skilled workers are paid minimum Rs. 2000

Executives are paid minimum Rs. 10,000

PROMOTION POLICY

In every organization there is sound base promotion

so that industrial relation may be promoted. It is the

responsibility of personnel department of organization to

develop a sound promotion policy to reduce the personnel

problems regarding promotions and ensure that the

employee gets a fain chance of advancement.

So far as Ellora Time Pvt. Ltd, is concerned,

employees are given promotion on seniority basis.

Transfer is not considered here because they do not

have any other branch.

For welfare of employees and his family. It is one

of the saving scheme.

EMPLOYEE BENEFITS & SERVICES

As mentioned earlier, labour is most important

part of any organization. Therefore, to retain them

organization provides certain benefits and services to them.

The company has its own township situated in

Morbi for the employees who are non-local residents and

also provides daily bus service. At the time of any festival,

company provides bonus along with gifts.

Provident fund act was passed in 1952 in factories

employing 50 or more. For welfare of employees and his

family. It is one of the saving scheme. According company has

this provision.

EMPLOYEE SAFETY PROVISION :-

In case of any injury company provides first

aid to its employees. It also provides gloves & other

necessary accessories required for employees’ safety.

PERSONNEL RECORDS

Personnel records mean history of the employees.

Each & every organization has to maintain a systematic

record of its employees which includes the information

about personnel regarding their job analysis, evaluation,

description, recruitment, selection, training, transfer,

promotion, test score, periodical appraisal, wages, salary,

pensions, provident fund contribution, employee service

and benefits, safety provisions, labour disputes, etc.

Ellora Time Pvt. Ltd. Co. maintains a separate

register of employees where every information regarding

workers is provided.

INDEX

NO. CONTENTS PAGE NO

1 Introduction

2 Sources of finance

3 Organization structure

4 Financial planning

5 Capitalization

6 Capital structure

7 Copy of P&L A/C

8 Copy of Balance sheet

INTRODUCTION

“Finance is that administration area or set of

administrative functions in an organization which relate

with the arrangement of cash and credit, so that the

organization may have the means to carry out its objectives

as satisfactorily as possible.”

Finance is the life-blood of business. We need

finance for establishing, running and also for, the

expansion of organization. It is also needed for the

production of goods and services as well as their

distribution. It is available in the form of working capital or

fixed capital. It can be for short term, medium term or long

term.

Financial management is that specialized

function of general management of finance and its effective

utilization for the achievement common goal of

organization. It covers functions of acquisition funds as

well as its allocation the main concern of a finance

manager is the efficient and wise allocation of funds for

various uses. Thus, it is viewed as an integral part of over-

all management.

SOURCES OF FINANCE“Ellora Time Pvt. Ltd,” has not faced any financial

problems since its inception.

Being an ISO 9001-2000 and CE certified company, it

has introduced innovative processes in the areas of inventory

management, Finance, Marketing and Research and

Development. As a result of which the groups dependency on

working capital assistance from commercial banks is virtually

nil.

ORGANIZATION STRUCTURE

Organization structure finance department, structure of

finance department where the work is classified and divided is

performed by finance department. As we know finance is one

of the most essential element, all the areas are affected by

financial decisions like wages policy, inventory policy, labour

policy, etc.

BOARD OF DIRECTOR

Here, finance manager is Mr. ANIL MANIAR B.O.D. takes all

the financial decisions with the help of finance manger. All the

financial affairs of every department are looked after by finance

manager.

BOARD OF DIRECTORS

MANAGING DIRECTOR

Finance Manager Account Manager Co. Secretary

Officers Officers

Assistants Assistants

FINANCIAL PLANNING

Financial planning is done to perform financial activities

in order to achieve the basic objectives. A business is started

with an aim to earn maximum profit and that to with less input.

Financial planning is done so that the sufficient quantities of

funds are used wisely.

So far as Ellora Time Pvt. Ltd, is concerned, its financial

planning is so sound that it can achieve its long term and short

term objectives and it is also confident of staying ahead.

CAPITALISATION

“The term capitalization or the valuation of capital

includes the capital stock and debt.”

- A.S.DEWING

Capital is the most required thing for any business.

Sufficient quantity should be made available, not more or less. In

both the cases, no one else, but the company will be a loser. If we

want a successful business proper capitalization is necessary and

a pre-requisition. Capitalization includes both the ownership and

borrowed capital.

Ellora Time Pvt. Ltd, is completely a self-reliant company.

As mentioned earlier, dependency for working capital on

commercial banks is virtually nil.

CAPITAL STRUCTURE

ACC to Gerstenberg, “Capital structure or financial

structure of a company is the make-up or form or composition of

capitalization i.e. type of securities to be issued and the relative

proportion of each type of securities in the total capitalization. It

also includes loans, bonds, share issue reserve, etc.

Capital structure of Ellora Time Pvt. Ltd is perfectly

maintained. There is no shortage of capital as there are enough

capital resources whenever required. So, company has no

problem about capital structure.

INDEX NO CONTENTS PAGE NO

1 Introduction

2 Organization chart

3 Marketing from ORPAT point view

4 Product planning

5 Pricing policy

6 Channel of distribution

7 Sales promotion

8 Global marketing network

9 Advertising

10 Market share analysis

11 Service

INTRODUCTION

“Marketing is the process of planning and

executing the conception, pricing, promotion and distribution

of ideas, goods and services to create exchanges that satisfy

individual and organizational goals.

Philip Kotler defines a market as an area for

potential exchanges.

The process of marketing starts with identifying

the customer’s needs and then developing a marketing program

suiting the needs of the customer. Hence, customer is at the

centre of any marketing plan. It involves the process of

designing the products in such a way that it is acceptable to the

consumers. Marketing includes four P’S of management i.e.

product, price, promotion and place or physical distribution.

Generally in a small or medium scale unit the

function of marketing is carried out by the owners of business

or the marketing manager.

Ellora Time Pvt. Ltd is a large scale unit. It has already

explored the internet. The company has stared

communicating through internet for building marketing

channels and for communicating with its clients, industry’s

website is www.orpatgroup.com

Its distribution network currently covers over 140

wholesale depot and 25,000 retail cutlets.

ORGANIZATION CHART

MARKETING DEPARTMENT

MARKETING EXECUTIVE

ZONAL MANAGER

AREA MANAGER

SALES PERSONNEL

MKTG, FROM ORPAT POINT OF VIEW

Product demanded

Product produced by organization

Product sold to customer

Mktg. research to

know

Successful mktg.

By consumer

PRODUCT PLANNING

Product planning means to plan the product in such a way

that it will yield more sales and profitability. Planning is

necessarily for re-designing and improving the product and also

making some changes according to market consumer demand.

There are 3 aspects of product developing, modifying and

discontinuing.

In Ellora Time Pvt. Ltd while product planning; some points

are taken into consideration.

1 Last decision of product planning is taken by the

managing directors after notifying all the points of

marketing managers.

2 After analysis of market demand, product plan is

developed.

3 While planning the product, availability of raw

material is considered.

PRICING POLICY

Pricing is very critical decision in marketing

management. The main objective of the firm that is to earn

maximum profit is very much depended upon the correct price

decision. In competitive market economy, price is determined

by free play of demand and supply.

Ellora Time Pvt. Ltd has following pricing decisions:-

1 Market penetration

2 Product quality leadership

3 To cover the cost

Thus it determines the price on the basis of economic rule

i.e. price should be equal to the utility the consumer derives

from that product.

It has adopted cost plus pricing method. This

method includes various costs like material cost, labour cost,

overhead expenses, sales tax, etc, and 8 to 10% margin of

profit. This percentage changes year to year.

The company using a distribution channel has to prepare

price list which it has to circulate to dealers, retailers and

consumers.

“Ellora Time Pvt. Ltd,” prepares the price list with the

help of top management

PAYMENT PERIOD:-

ORPAT has a well goodwill as well as has a popular

name, so they can get half payment in advance and remaining

amount is collected within 25 to 30 days. This is considering

only distributors.

DISCOUNT:-

ORPAT gives 20% discount to dealers and also at Diwali

time, gives surplus gift to its distributors. This policy motivates

the distributors and ultimately increases sales volume.

ALLOWANCE:-

Allowances are another reduction from prices that are

given to dealers to promote the sales.

ORPAT gives fix margin of allowance to its dealers. It

depends upon the relation of dealers with the company.

Sometimes, dealers are given extra allowances for great effort

of increasing sales.

CHANNEL OF DISTRIBUTION

Channel of distribution indicate the route through which

goods or services flow from producer to consumer. The term

channel of distribution is used to denote the middleman

engaged to move the goods from one place of production to the

place of consumption. It means employed by their

manufacturers to get their product to the market and into the

hands of users.

ORPAT’S distribution network currently covers over

140 wholesale depot and 25,000 retail outlets and 4 own

showroom in Morbi, Rajkot, Baroda, Bombay through which

company sells its product easily.

ORPAT’S CHANNEL OF DISTRIBUTION:-

Manufacturer → Wholesaler → Consumer

Manufacturer → Wholesaler → Retailer →Consumer

Manufacturer → Consumer

CHART OF DISTRIBUTION

Chart of distribution of ORPAT is divided into 2 parts :

- Chart for national market

- Chart for international market

SALES PROMOTION

It is that kind of marketing activity that increases sales volume. Today sales promotion is a necessity and not merely a luxury or a fashion.

It consists of those activities that are designed to bring a

company’s goods services to the favorable attention of

consumers. Its main purpose is to stimulate consumers and

dealers effectively. It includes activities such as displays,

shows, exhibition, demonstration and many other routine

selling efforts.

Sales promotion includes :-

1. Dealers Aids :-

Dealers aids means any benefits allowed to dealers on

making the sales of products as determined by the company.

As regarding ORPAT it gives

- Buying allowance and quantity discount

- Advertisement allowance and display allowance

- Trade discount and other special discount

- Sales scheme

This in turn attracts the dealers to do more business.

CONSUMER AIDS :-

Consumer aids means any benefits allowed to consumers

on purchasing the company’s products. It encourages the

customer to purchase more goods.

As regarding ORPAT, it gives to its customers.- Seasonal discount

- Festival discount

- Marriage discount

ORPAT also gives gifts to its customer on over-purchase

of its products. Gifts are pen sets, purses, carry bags and

bags, etc.

In this way, ORPAT has systematic and efficient sales

promotion policy. Thus, it is rightly said that “After

gaining an entry in the customer home, smart marketers

aim for a space in the customer hearts too”

GLOBAL MARKETING NETWORK

INTERNATIONAL MARKET: -

The company has best and strong distribution

network existing in the nation and is exporting to more

than 45 prominent countries all over the world.

Out of total quantity manufactured every year nearly

15% is exported to the market of Middle East, Africa,

Europe and Asia among its biggest export places is the

Azaan Alarm clock that is programmed to ring the Namaaz

prayer an enormously successful product in the Muslim

countries.

TRANSPORT: -

ORPAT uses 2 ways of transport road transport and

water transport.

For national market it uses road facility because it is

cheap and fast.

Now a day 45 trucks daily distribute its products.For international market it uses water transport,

because it is slow but safe means of transport. It sends its

goods at Kandla port for exporting.

WAREHOUSING:-

Warehousing function for ORPAT is very powerful

and efficient company has total six warehouse one is

centralized and 5 are individual

INVENTORY MANAGEMENT:-

In ORPAT there is computerized inventory

management because company has mass production of

clocks and other electronic goods. It has to keep records of

every dealer and has to supply goods regularly to every

dealer.

ADVERTISEMENT

In the present day marketing advertisement has

become an inseparable part of business. The purpose of

marketing is to sell a product service as much as possible

and advertising is effective communication be producers

and consumers. There are various types of media of

advertising such as press publicity outdoor advertising

direct mail advertising and most popular and effective way

of advertising that is on television or radio.

“Ellora Time Pvt. Ltd” is giving advertisement in

T.V channels like Sony, Set max, Star plus and also in

newspaper, outdoor posters wall printing, etc. It gives 3

different types of advertisement in T.V channels.

ADVANCE BUDGET:-

It is the advance planning of how much fund will be

allocated in agencies media and in other ways. While

determining the budget, many factors like type of

advertisement type of media, competitors, season, business

cycle, etc, are taken into consideration.

In ORPAT advance budget is prepared and top management makes necessary changes.

PUBLIC RELATION:-

It is believed to be the indirect marketing tool that

means smooth public relation can create a good image in

the market

“Ellora Time Pvt. Ltd.” has special public relation

department. It is known as publicity & public department.

MARKET SHARE ANALYSIS

Analysis of market share is needed to compare the

company’s sales with the industry’s sales.

ORPAT has a national & international market. It also

faces big competition. But due to its quality ORPAT gets

strong position in market.

It occupies 40% market share in wall clock, 20% in

telephone, 70% in time piece, and 70% in calculators.

SERVICE

In ORPAT after sale service is provided during the

guarantee period, which is of 1 year. During 1 year if any

problem arise, e.g. Glass is broken, functions are not

working properly, music is not sounding effectively,

company will replace the piece without any cost. If any

damage is occurred after the guarantee period than

company will take nominal charge.

FUTURE PLANS

It is rightly said that development is an ongoing

process. All the companies whether they are developing or

developed in nature, has some or the other future plans for

expansion and divers ification

ORPAT has already reached heights. As far, it has

already entered into FMCG sector like in shampoo, soap,

toothpaste, etc.

Nearer future ORPAT will be launching wrist-

watches, Digital directory.

WE WANT

TO→ Be one of the longest players in the electronics

industry with total industry with total in-house

production processes.

→ Become the highest employment provider in Gujarat

by providing equal employment opportunity for the

upliftment of the needy people.

→ Remain pioneers in QUARTZ Technology &

manufacturing of calculators.

→ Harness the latest technology for simplification of

processes rapid expansion.

SWOT ANALYSIS

STRENGTHS:-

- Company is one of the largest calculators manufacturer.

- Company is only company, which has installed injection

moulding techniques with micro process based control

system

- Company is only manufacturer of educational toys in

India

- Products are leaders in market due to wide range and

economic prices.

- High degree of brand awareness.

WEAKNESSES:-

- At present, company offers less no of models of

telephone and timepieces as compared to Samay.

- Company has to face stiff competition with Samay and

other clock manufacturing companies

- High employee turnover.

OPPORTUNITIES:-

There are so many opportunities which company can

capture envisages starting production of following

electronic items in near future.

- Wrist watches

- CD players

- Digital diaries

- Other electronic items

THREATS:-

- In today’s competitive area there is always a risk

associated. More risk more glory is the call of the day.

- Some threats are there with ORPAT. There is a chance

of duplication of the products stiff competition is also a

major threat of there is even a possibility of entry of

new competitor

UNIT’S CONTRIBUTION

“ETL” provides employment to round about 6000

employers among which 90% are female employees. So

from social view point, it increases women esteems by

giving them earnings.

Here, process of producing electronic items is totally

dry so, there is no question of water pollution.

It has created a charitable trust, it helps needy

students gives medical and clothing help to needy people

helps effected people during natural calamities.

MOTTO OF “ETL”IS:-

- Save water, save nation

- Stop wastage of water

- Divert water into the well

ORPAT is a mark of quality and excellent marketing.

CONCLUSION & SUGGESTION

It is rightly said that “No study is fully complete in itself,

Even then, not taking the shelter in this proverbial saying,

the visit that I have undertaken can be expanded to a more

efficient and highly useful study on the company as a whole.

In the end after having a visit at AJANTA Industry, I

concluded that it was a great experience to visit AJANTA

Industry and know about the functioning of an industry. As

regarding ORPAT there is no voice of middle or bottom

level. It would be better if they are also included low price is

not a winning formula because also people may believe that

it will not be good quality. Overall, it is a far better managed

company.

The training/visit created an “Academic fun” for me and

served as a great learning experience.

BIBLIOGRAPHY

1. Management of business organization - Sherleker

2. www. orpatgroup.com