Ellis Jones - Social Recruitment in the Aged Care Sector
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Transcript of Ellis Jones - Social Recruitment in the Aged Care Sector
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From Hunter to Gatherer. Social Recruitment in Aged Care. Kate Crawshaw – Ellis Jones
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w. ellis-jones.com.au // t. @ellisjoneslive // p. 03 9416 0046
This presentation is not about social media.
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w. ellis-jones.com.au // t. @ellisjoneslive // p. 03 9416 0046
This presentation is about attracting great nurses to your business and keeping them.
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w. ellis-jones.com.au // t. @ellisjoneslive // p. 03 9416 0046
The Business Case.
• Ongoing shortage of qualified nurses in the sector
• Traditional channels are expensive and not delivering.
• Engage with the 90% of candidates not actively seeking work
• Very little differentiation between employer brands in this sector
• Your candidates use social networks
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‘Head hunting’.
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What is social recruitment?
Social recruitment is at the intersection of social media, stakeholder engagement and recruitment • Target the networks of your preferred candidates • Provide a compelling insight to the culture of the
employer • Transform employees into advocates • Deliver an easy mechanism for employees to share to
peers • Activity (and impact) is highly measurable
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w. ellis-jones.com.au // t. @ellisjoneslive // p. 03 9416 0046
What is social recruitment?
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w. ellis-jones.com.au // t. @ellisjoneslive // p. 03 9416 0046
What is social recruitment?
• Developing a differentiated employee brand
• Understanding why people want to work for you
• Telling this story online – in your spaces and where your candidates ‘hang out’
• Enabling employees and clients to advocate
• Connecting to potential employees beyond a specific role
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A#ract Source Engage Screen Offer
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What is social recruitment?
• Integrated activity • Many voices • Roles across the organisation
Not driven by technology - driven by people.
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Insight Strategy
& Systems
Training Engage
Employee HR
Marke/ng
Execu/ve
HR
Marke/ng Candidate Marke/ng
HR
Execu/ve
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An integrated approach
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Case Study Needles in the haystack
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www.treescapers.com.au
Treescapers.
• Critical shortage of arborists in Australia. • Major advertising/trade fair
expenses. • New to social networking. • International social network
recruitment strategy. • Content rich blog and FB pages
to share the story. • Staff engagement to leverage
networks and source content. • Require approx. 40 arborists
per year
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w. ellis-jones.com.au // t. @ellisjoneslive // p. 03 9416 0046
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Career Site
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Measured outcomes.
Recruitment Outcomes • Size of talent pool • Cost of hire • Quality of hire • Employee referrals • Content development • Brand awareness in broader social / industry and education
networks
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Measured outcomes.
Broader Outcomes • Employee engagement and insight • Client engagement and insight • Increased community awareness • Showcase of organisation • Content library for use in other segments
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w. ellis-jones.com.au // t. @ellisjoneslive // p. 03 9416 0046
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Here’s Olga
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Risk vs Opportunity
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Getting Started.
• Purpose • Identify what success looks like • Identify risks and how to tackle them • IT is an enabler, not a strategist • Metrics - Organisational ROI is not Facebook ROI • Pilot • Employee Education / Guidelines – Everyone is an
advocate • Resourcing
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w. ellis-jones.com.au // t. @ellisjoneslive // p. 03 9416 0046
Questions.
Kate Crawshaw, Director Engagement [email protected] p. 03 9416 0046 m. 0433 616 396 twitter. @katecrawshaw
web. ellisjones.com.au twi1er. @ellisjoneslive blog. ellisjones.com.au/blog
Except where otherwise stated, photos courtesy of Wikicommons using CreaBve Commons license. Thanks to the following contributors: “Nurses are needed now” US NaBonal Archives and Records AdministraBon