Elizabeth chapman talks about how to impress the investor in just 6 slides. making that perfect...
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Transcript of Elizabeth chapman talks about how to impress the investor in just 6 slides. making that perfect...
The truth about investors
2
• They aren’t always right
• They can be herd-like
• They need a story
• They like ‘anchors’ – “its basically tinder for dogs”
2. The problem
6
• Big enough to matter
• But must add up
• Make them relate
• Can be personal
• Long term themes
• Demographics
• Regulation
• Macro influences
• Existing solutions…
COMPETITION
3. The solution (& proof)
7
• THE PRODUCT
• Assume the tech works
• Validation
• Traction
• NO demos
4. And we can do it!!
8
• SELL yourself
• Perception is reality
• Make it interesting
• Anecdotes not resume
• Don’t lie!
• Division of responsibility
• Advisors
• Investors
5. And our solution could make us all rich
9
• Go to market
• Revenue model
- Potential
• Understand costs
• Scalability
• Sensitivity
• Projections
6. Call to action
10
• The ask
• How much?
• How long?
• How to measure us?
• Don’t talk future valuation
• Believe the dream
• Long term vision
• Comparables
• Flatter them – how they can help
What NOT to do
11
1. Irrational, unfounded hypotheses
2. Irrelevant size of opportunity (thinking too small)
3. Impossible, illogical numbers (thinking too big)
4. Contradictions / inconsistencies
5. Too accurate / scientific forecasts
6. Heavy on the technical
7. Ignore all risks
8. No awareness of competition
9. Forget go-to-market
10.Try to please everyone