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ELIXIR ULTIME Limited Edition by JADE JAGGER

Oriental sensuality and refined luxury are the identity signs of the exclusive new packaging created by the renowned British designer

In 2012 Krastase Paris entrusted Jade Jagger with the artistic direction of a Limited Edition of its iconic Elixir Ultime.

Artist, creative director and visionary jeweller, Jade Jagger has embraced a modern glamour and refined luxurious look and feel to create a personal packaging which enhances the selective world of Krastase. Jade has chosen a design of voluptuously sensual golden lips, highlighted with a dash of glamorous red, a perfect reflection of her image.

Glamour, richness and luxury highlighted with a touch of mystery and magic. As precious as ever, Elixir Ultimes packaging by Jade Jagger is a true work of art: a stolen kiss.

This limited edition is available in Krastase salons from November 2012.

Elixir Ultime, the 1st multi-use beauty intensifying treatment with Oleo-Complexe

Elixir Ultime is a unique and perfect balance of four precious oils. Maize, Argan, Camellia, and Pracaxi oils together help soften, strengthen and add shine to hair without weighing it down. Hair is nourished, repaired and protected from outside aggressions. Elixir Ultime can be applied in different ways- at home or in the salon, before shampooing or as a rinse-free treatment- meeting the needs of all hair types.

Results:

Reconstructs: Hair is repaired and strengthened, thus preserving its beauty and health. Nourishes: Since it is perfectly nourished, hair is softer and smoother. The treatment doesnt weigh

hair down. Moreover, it is easier to untangle is soft to the touch.

Protects: Elixir Ultime protects against daily aggressions, thus maintaining hairs beauty over time. Adds Shine: Hair is luminous, radiant and shinier.

Jade Jagger, jewellery and accessories designer

Born in Paris in 1971, daughter of Mick Jagger and Bianca, Jade Jagger has since carved a feted reputation as an artist, creative director and a visionary jeweller.

Jade began her career as an artist in the late 1980s. After studying painting in Florence she held numerous successful exhibitions of her work before her entrepreneurial spirit led her to set up Jade Inc, applying a colourful, bohemian aesthetic to one-of-a-kind jewellery pieces.

After collaborating with John Hitchcox, Philippe Starck and yoo to design chic apartments internationally under the creative directorship Jade Jagger for yoo, Jade progressed into fashion, designing couture and luxury pieces which

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were sold alongside her jewellery at the first Jade Jagger store which launched in November 2009 on West Londons All Saints Road.

Now taking time to concentrate on her intricately crafted fine jewellery collection, Jade divides her business between her London store and India, taking inspiration from traditional Indian materials and reworking them for the contemporary customer.

Jades maverick sensibility, combining refined luxury and grounded values, has created the many facets for the Jade Jagger design brand.

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Limited Edition - Elixir Ultime by JADE JAGGER available from November 2012 150ml Suggested retail price: 34.50

For salon stockists enquiries 0800 316 4400

Discover the world of Krastase at www.kerastase.co.uk

For further press information please contact Miriam Engley at the Krastase Press Office

Telephone: 020 8762 4351 or Email: mengley@uk.loreal.com

-ENDS-

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