Elite assignment - hh + hl
Transcript of Elite assignment - hh + hl
ASSIGNMENT
TRUNG HIẾU - HOÀNG LÂN
SOCIAL MEDIA IS…
With brand, it’s actually…
SOCIAL MEDIA IS…
Describes the online technologies & practice that people use to share opinions, insights, experiences ,…with each other.
SOCIAL MEDIA LANDSCAPE IN VIET NAM
SOCIAL MEDIA LANDSCAPE IN VIET NAM
SOCIAL MEDIA LANDSCAPE IN VIET NAM
SOCIAL MEDIA LANDSCAPE IN VIET NAM
8.5 mill users (Oct.2012)
24% Vietnamese have Youtube account
~ 180k visit Pinterest in 2012
SOCIAL MEDIA LANDSCAPE IN VIET NAM
SOCIAL MEDIA LANDSCAPE IN VIET NAM
SOCIAL MEDIA LANDSCAPE IN VIET NAM
VFRESH – “Tắc Kè Xinh” SOCIAL MAKETING
TARGET AUDIENCES - MARKETING OBJECTIVES
SOLUTIONS
Target audiences:
• Young People, Teen Generation
• Dynamic
• Love the new things, freedom
Marketing Objectives:
• Increasing brand awareness
• Increasing interaction with
customers
Solutions:
• Creating a microsite: “TẮC KÈ XINH" where the company gives information
about events, videos and games
• Connecting viewers and join through facebook
• Share Clips via Youtube
DEPLOYMENT PLAN
VFRESH MICROSITE
GAME
DEPLOYMENT PLAN
FANPAGE
YOUTUBE
EVENT
“QUẢNG CÁO SÁNG TẠO CÙNG VFRESS SMOOTHIE”
“TẮC KÈ KÝ SỰ” CONTEST
GAME “ĐIỆP VỤ TẮC KÈ”
“RẠNG RỠ QUÀ XINH” CONTEST
“XINH TƯƠI MÙA GIÁNG SINH” CONTEST
RESULT
Nearly 1 million people watched the contest.
More than 10,000 race and brand fans.
Increasing number of interactions.