Elite assignment - hh + hl

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ASSIGNMENT TRUNG HIẾU - HOÀNG LÂN

Transcript of Elite assignment - hh + hl

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ASSIGNMENT

TRUNG HIẾU - HOÀNG LÂN

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SOCIAL MEDIA IS…

With brand, it’s actually…

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SOCIAL MEDIA IS…

Describes the online technologies & practice that people use to share opinions, insights, experiences ,…with each other.

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SOCIAL MEDIA LANDSCAPE IN VIET NAM

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SOCIAL MEDIA LANDSCAPE IN VIET NAM

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SOCIAL MEDIA LANDSCAPE IN VIET NAM

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SOCIAL MEDIA LANDSCAPE IN VIET NAM

8.5 mill users (Oct.2012)

24% Vietnamese have Youtube account

~ 180k visit Pinterest in 2012

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SOCIAL MEDIA LANDSCAPE IN VIET NAM

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SOCIAL MEDIA LANDSCAPE IN VIET NAM

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SOCIAL MEDIA LANDSCAPE IN VIET NAM

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VFRESH – “Tắc Kè Xinh” SOCIAL MAKETING

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TARGET AUDIENCES - MARKETING OBJECTIVES

SOLUTIONS

Target audiences:

• Young People, Teen Generation

• Dynamic

• Love the new things, freedom

Marketing Objectives:

• Increasing brand awareness

• Increasing interaction with

customers

Solutions:

• Creating a microsite: “TẮC KÈ XINH" where the company gives information

about events, videos and games

• Connecting viewers and join through facebook

• Share Clips via Youtube

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DEPLOYMENT PLAN

VFRESH MICROSITE

GAME

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DEPLOYMENT PLAN

FANPAGE

YOUTUBE

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EVENT

“QUẢNG CÁO SÁNG TẠO CÙNG VFRESS SMOOTHIE”

“TẮC KÈ KÝ SỰ” CONTEST

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GAME “ĐIỆP VỤ TẮC KÈ”

“RẠNG RỠ QUÀ XINH” CONTEST

“XINH TƯƠI MÙA GIÁNG SINH” CONTEST

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RESULT

Nearly 1 million people watched the contest.

More than 10,000 race and brand fans.

Increasing number of interactions.

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