Eliška Vyhnánková - Small businesses in a big social media world (Babel Camp 2016)
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Transcript of Eliška Vyhnánková - Small businesses in a big social media world (Babel Camp 2016)
![Page 1: Eliška Vyhnánková - Small businesses in a big social media world (Babel Camp 2016)](https://reader031.fdocuments.net/reader031/viewer/2022021919/58793dc21a28ab23468b5933/html5/thumbnails/1.jpg)
Small businesses in SUCH A big social media world BabelCamp 2016
Eliška Vyhnánková @annaud
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It’s not about agencies and big budgets!
It’s about ordinary people who keep struggling
with social media
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IS IT POSSIBLE FOR small and medium businesses
TO compete with budgets of big brands?
Big question!
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WHO SHOULD DO OUR SOCIAL MEDIA MARKETING? HOW MUCH MONEY SHOULD we INVEST?
WHAT kind of SOCIAL MEDIA SHOULD we USE?
Frequently given questions?
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THEY DON’T KNOW BASICS they are against social media
they are afraid of crisis communication they HAVE NO strategy
they don’t think about ROI
Main problems
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INITIATE YOUR CLIENTS INTO SOCIAL MEDIA ESSENTIALS!
It’s quite simple ;)
yes, teach them!
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clarify the basics
What should you do?
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teach them how to talk with customers
What should you do?
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show them there is nothing to fear
What should you do?
if they know what to do
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TEACH THEM THE RIGHT METRICS
What should you do?
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UNCOVER the hidden stars
What should you do?
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SHOW THEM THE RIGHT TOOLS
What should you do?
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get them used to workING with social media
What should you do?
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supervise them
What should you do?
It can be paid ;)
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BUT WHY? WHERE IS OUR MONEY?
Great question :)
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BUT WHY?
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Result? Happiness :) You
Clients