Revamping Electronic Design Process to Embrace Interconnect Dominance
Elements and Principles of Design · Dominance Dominance is the focus given to a design and helps...
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Elements and Principles of Design Unit 3 AIT
Transcript of Elements and Principles of Design · Dominance Dominance is the focus given to a design and helps...
Elements and Principles of DesignUnit 3 AIT
Syllabus
Knowledge Relationship(s) between the elements of design and the principles of
design
Skills Critically analyse the relationship(s) between the elements of design
and the principles of design
Rhythm
Allows view’s eye to move from one part of a design to another Repeating a colour, shape, texture, line or space
Varying the size of objects, shapes or lines
Using a progression of colours from tints to shades
Moving one hue around the colour wheel, analonous colour
Rhythm
Rhythm
Proportion
Proportion refers to the relationship between one part of a design and another part or to the whole design
Comparison of sizes and shapes
Vertical and horizontal lines on a poster or website may produce an interesting contrast
Proportion
Proportion
Emphasis
Emphasis is the quality that draws your attention to a certain part of a design first.
• contrasting colour
• different or unusual lines
• varying shape size
• different shapes
Emphasis
Emphasis
Emphasis
Balance Balance gives a feeling of stability.
Use of size, shape, space and colour
Balance
Balance
Balance
Harmony/Unity/Proximity
When aspects of a design look right together, you have created unity or harmony – a coherent whole.
repeating lines and shapes
curved lines with curved shapes
harmonious colours with a common hue
similar textures
Harmony/Unity/Proximity
Harmony/Unity/Proximity
Harmony/Unity/Proximity
Dominance
Dominance is the focus given to a design and helps to create unityas the eye is attracted to the key point of the design.
contrasting elements such as line, shape, tone, texture, size andcolour
dominance and balance work together to create unity
Dominance plays a major role where emphasis occurs i.e. repeated elements without some form of dominance can create monotony and/or confusion.
Dominance
Pattern
Pattern and rhythm (also known as repetition) shows consistency with colours and/or lines
use of similar or connected elements e.g. similar shapes, colours or lines used more than once
elements are repeated and spread out from a central point
repeated elements gradually become smaller or larger
Pattern
Pattern
Movement
Movement is motion. This can be achieved by using graphic elements that direct the eye in a certain direction such as:
arrows or lines indicating direction
a series of lines or dots that get progressively larger or smaller
use a photograph or image of something moving
Movement
