eLEDGER Investor Pitch

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  • date post

    21-Jun-2015
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    Business

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pitch to investors of the eLEDGER cloud-based accounting tool

Transcript of eLEDGER Investor Pitch

  • 1. Manage your accounts quickly and easily, whenever you make a sale or purchase, wherever you happen to be, for $12 a month.Michael Mehmet CEO and Founder, MEHMETECH pty ltd

2. For most Small Businesses, managing their accounts can be a chore... 3. For most Small Businesses, managing their accounts can be a chore... Time consumingConfusingInefficientExpensiveInaccessibleNeglected 4. For most Small Businesses, managing their accounts can be a chore... Time consuming frustratingly slow and tediousConfusing difficult to find what you needInefficient lots of manual entry/double-handlingExpensive pay an accountant to use it!Inaccessible must run on WindowsNeglected no invoice = no payment 5. Biggest problem: having to use tools designed for ACCOUNTANTS 6. Biggest problem: having to use tools designed for ACCOUNTANTSSource: ABS Cat. No. 8165.0, Counts of Australian Businesses 7. Biggest problem: having to use tools designed for ACCOUNTANTS100% USE/NEED ACCOUNTING SOFTWARESource: ABS Cat. No. 8165.0, Counts of Australian Businesses 8. Biggest problem: having to use tools designed for ACCOUNTANTS100% USE/NEED ACCOUNTING SOFTWARE 3% ARE ACTUALLY ACCOUNTANTS Source: ABS Cat. No. 8165.0, Counts of Australian Businesses 9. was designed from the ground up as a tool for SMALL BUSINESSES 10. was designed from the ground up as a tool for SMALL BUSINESSES Easy to useAccessibleSecureCheap 11. was designed from the ground up as a tool for SMALL BUSINESSES Easy to use the system automatically LEARNS your business the more you use it, the easier it getsAccessiblerequires only a web browser even on your phoneSecureyour data is automatically protected AND backed up 24/7Cheap$12 a month (first month free) 12. was designed from the ground up as a tool for SMALL BUSINESSES Enables management anywhere, any time, on any deviceReduces time wastedProvides insights into businessSaves you money 13. Marketing Strategy What customers are saying: eLEDGER is easy to navigate, with a superior layout to other productsIt's nice having everything altogetherThis is basically the cost of a few cups of coffee, every monthThe most important aspect is my workflow don't make me think!What still needs to happen: Disrupt the existing dependence on accountants for the ordinary day-today stuff by breaking it out of the too-hard-basketEducate sole-traders/SMEs on these fundamentals, emphasising that workflow aspectBuild some brand recognition and a presence in the marketplaceMatch competitors' Direct Bank Feeds automation feature 14. Business Model MONTHLY SUBSCRIPTION Executive Associate Partner$12 per user $8 per user $10 per partnerCOST STRUCTURE Server/Domain Account Fees$132 per year $528 per year+ 3% credit card processing feePeople$220,000 per yearTax/Superannuation$58,000 per yearMarketing$120,000 per yearOther$54,000 per yearSales are recurring most customers in any given month will be the same customers from the previous monthFirst month free means payments basically in arrears, each month 15. Financial Projections 16. Capital Requirements What has already happened:What still needs to happen:Server/domainSalescreated, setup and paidand Marketing staff hiredFrontpage professionally designed and implementedDevelopmentMainback-end developed, configured, tested and maintainedDirectBank Feeds setupAutomatedMoveofficesout of home office and into realsecurity and backups setupSEOand Customer Support teams expandedand social networking campaigns created and in motionPromotionalCustomerAutomatedBankservice/support options setupaccount and Stripe account for making and receiving payments createdand P/R campaigns developed, executed billing system developed and tested and receiving payments