Manage your accounts quickly and easily, whenever you make a sale or purchase, wherever you happen to be, for $12 a month.

Michael Mehmet – CEO and Founder, MEHMETECH pty ltd

For most Small Businesses, managing their accounts can be a chore...

For most Small Businesses, managing their accounts can be a chore...

● Time consuming

● Confusing

● Inefficient

● Expensive

● Inaccessible

● Neglected

For most Small Businesses, managing their accounts can be a chore...

● Time consuming → frustratingly slow and tedious

● Confusing → difficult to find what you need

● Inefficient → lots of manual entry/double-handling

● Expensive → pay an accountant to use it!

● Inaccessible → must run on Windows

● Neglected → no invoice = no payment

Biggest problem: having to use tools designed for ACCOUNTANTS

Biggest problem: having to use tools designed for ACCOUNTANTS

Source: ABS Cat. No. 8165.0, Counts of Australian Businesses

Biggest problem: having to use tools designed for ACCOUNTANTS

Source: ABS Cat. No. 8165.0, Counts of Australian Businesses

100% USE/NEED ACCOUNTING SOFTWARE

Biggest problem: having to use tools designed for ACCOUNTANTS

3% ARE ACTUALLY ACCOUNTANTS

Source: ABS Cat. No. 8165.0, Counts of Australian Businesses

100% USE/NEED ACCOUNTING SOFTWARE

was designed from the ground up as a tool for SMALL BUSINESSES

● Easy to use

● Accessible

● Secure

● Cheap

was designed from the ground up as a tool for SMALL BUSINESSES

● Easy to use

● Accessible

● Secure

● Cheap

was designed from the ground up as a tool for SMALL BUSINESSES

$12 a month (first month free)

requires only a web browser– even on your phone

the system automatically LEARNS your business– the more you use it, the easier it gets

your data is automatically protectedAND backed up 24/7

✔ Enables management anywhere, any time, on any device

✔ Reduces time wasted

✔ Provides insights into business

✔ Saves you money

was designed from the ground up as a tool for SMALL BUSINESSES

Marketing StrategyWhat customers are saying:

● eLEDGER is easy to navigate, with a superior layout to other products

● It's nice having everything altogether

● This is basically the cost of a few cups of coffee, every month

● The most important aspect is my workflow – don't make me think!

What still needs to happen:● Disrupt the existing dependence on

accountants for the ordinary day-to-day stuff by breaking it out of the “too-hard-basket”

● Educate sole-traders/SMEs on these fundamentals, emphasising that “workflow” aspect

● Build some brand recognition and a presence in the marketplace

● Match competitors' Direct Bank Feeds automation feature

COST STRUCTUREServer/Domain $132 per year

Account Fees $528 per year+ 3% credit card processing fee

People $220,000 per year

Tax/Superannuation $58,000 per year

Marketing $120,000 per year

Other $54,000 per year

MONTHLY SUBSCRIPTION

Executive $12 per user

Associate $8 per user

Partner $10 per partner

Business Model

● Sales are recurring – most customers in any given month will be the same customers from the previous month

● First month free means payments basically in arrears, each month

Financial Projections

Capital RequirementsWhat has already happened:●Server/domain created, setup and paid

●Front page professionally designed and implemented

●Main back-end developed, configured, tested and maintained

●Automated security and backups setup

●SEO and social networking campaigns created and in motion

●Customer service/support options setup

●Bank account and Stripe account for making and receiving payments created

What still needs to happen:●Sales and Marketing staff hired

●Development and Customer Support teams expanded

●Direct Bank Feeds setup

●Move out of home office and into real offices

●Promotional and P/R campaigns developed, executed

●Automated billing system developed and tested and receiving payments